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Master of Management Studies - Business Analytics

Why take this course?

MMS Business Analytics - With wide range of competition, customer retention needs focused approach for almost all companies. Losing a single customer is a threat and adding even one is not an easy task. Business Analytics came as saviour that allowed companies to target customers at the right place and at the right time. With the fast emergence and rapid growth of this sector, comes the demand for professionals who can be readily be absorbed into challenging and rewarding roles in it.

What will I experience?

A specialization in Business Analytics empowers you with the most-sought-after skills in the corporate world today on understanding business cycle patterns based on historical data and projecting a productive future course of business. During these two years you will learn 18 specialized courses in Business Analytics that combines an in-depth knowledge on the fundamentals of data analysis tools and the application enriched by the necessary practical exposure to the industry scenarios.

What opportunities might it lead to?

With the sudden surge in the analytics industry, there is a tremendous increase in the demand for analytics expertise across all domains, throughout all major organizations across the globe. The employment potential in Business Analytics comes in the form of the very highly skilled jobs for data analysts / data scientist’s proficient in areas such as mathematics, statistics, economics, engineering and management science and with the associated IT skills required to mine and analyze the data concerned. Along with the demand for big data, better data, and the need for greater insight into organizations operations comes the need for analytic professionals who can effectively leverage this data to maximize business benefits.

Degree Awarded

Master of Management Studies

Course Commencement

June 2017

Eligibility

The minimum qualification required to apply for MMS– Business Analytics course is a bachelor’s degree from a recognized university or equivalent with a minimum 50% aggregate marks and a high score in GMAT / CAT / XAT / MAT / ATMA / CMAT / AAT or any other acceptable management entrance examination. In case the applicant does not meet the latter criteria, he / she can appear for J-MAT (Jain University Management Aptitude Test) and score high in order to qualify for admission.

Study Campus

  • JGI Knowledge Campus
  • # 44/4, District Fund Road
  • Jayanagar 9th Block Campus 
  • Bangalore - 560069 
  • P+ 91 8095353252

Admissions Office

  • JGI Knowledge Campus
  • # 44/4, District Fund Road
  • Jayanagar 9th Block Campus 
  • Bangalore - 560069 
  • P+ 91 8095353252


Curriculum Structure & Teaching

I Semester
  • Management Concepts and Practices
  • Organizational Behaviour and HRM
  • Marketing Management
  • Accounting for Managers
  • Specialization 1.1 - DBMS and Data Warehousing
  • Specialization 1.2 - Spreadsheet Modelling and Decision Analysis
  • Specialization 1.3 - Statistics for Business

 

II Semester
  • Financial Markets and Instruments
  • Introduction to Entrepreneurship
  • Management Decision Science
  • Business Finance
  • Specialization 1.4 - Introduction to Business Analytics
  • Specialization 1.5 - Economic Analysis for Business Decisions
  • Specialization 1.6 - SPSS for Research Methodology

 

III Semester
  • Sales and Advertising Management
  • Consumer Behaviour and CRM
  • Indian Economic Environment
  • Business Process Engineering
  • Specialization 1.7 - Banking and Financial Services
  • Specialization 1.8 - Data Mining for Business Analytics
  • Specialization 1.9 - Multivariate Data Analysis – 1
  • Specialization 1.10 - Advanced Analytics – 1
  • Specialization 1.11 - Predictive Modeling using SAS
  • Specialization 1.12 - Data Visualization
  • Project I

 

IV Semester
  • International Marketing
  • Corporate Governance and Business Ethics
  • Financial Modeling
  • Specialization 1.13 - Data Analysis and Business Modeling
  • Specialization 1.14 - Big Data Analytics
  • Specialization 1.15 - Business Intelligence
  • Specialization 1.16 - Multivariate Data Analysis – 2
  • Specialization 1.17 - Advanced Analytics-2
  • Specialization 1.18 - Analytics with R
  • Project II

 

Electives

Elective: Financial Services

  • Financial Modeling using Excel
  • Derivatives and Risk Management
  • Behavioral Finance
  • Commodity and Currency Markets

 

Elective: Banking & Finance

  • Rural Banking and Micro Finance
  • Treasury Management
  • International Financial Management
  • Public Issue Management and Merchant Banking

 

Teaching and Assessment

A variety of engaging teaching methods like workshops, lectures, projects and seminars, are conducted from time to time at Jain University. Our highly knowledgeable professors always make themselves available to students outside of the classroom, even beyond office hours and help the students to bring out the best in them. The faculty make it a point of connecting with their students to create a fulfilling academic experience. This allows to build a closer student-professor relationship

How are you assessed?

On this course you will encounter a balance of formal examinations and varied methods of coursework assessment including:

  • Internal tests
  • Assignments
  • Seminar presentation
  • Class tests
  • Preparatory theory and Practical examination
  • End term theory and Practical examination