A Customer plays a vital role in any business. And to keep them happy in all the ways possible, be it traditional or online is the core duty of any business organization. In this session by Career Advisory and Placement Services Team in association with Faculty of Commerce, the topic discussed will be on "How Mobile Applications influence Consumer Behavior" at the JGI knowledge campus for the MCA & BCA Students. The chief guest of the session is Mr.Vishwas Jain, Director & Head - Products, New Initiatives & Business Insights, Flipkart. He is an alumnus of IIM, Kozhikode. The main focus points will be related to educate the students regarding the ongoing practices in the functional areas. To inform the trends of the industry in near future. To inter-relate the theories learned and practices followed in the industry with specific relevance to the job market. To give tips to the students as to how to apply the learned theories.