A burgeoning middle class with disposable incomes is propelling India to become one of the largest consumer markets in the world. Despite this, India faces an uphill task of providing the right infrastructure and distribution channels for its large population. Unorganized markets, retailing density, and channel intermediaries are a challenge to aspiring marketing professionals. The workshop’s objective is to make the narrative clear to managers and enable them to navigate faster in a dynamic environment. The workshop is suitable for students as well as professionals working in the industry.