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Jain University News

A Guest Lecture on 'Enhancing the Social Media Leadership Quotient'

Faculty of Management, Jain (Deemed-to-be University) organized a Guest Lecture on 'Enhancing the Social Media Leadership Quotient' on 9 September 2017. The guest lecturer of the day was Mr. P.B. Kotur, General Manager and Global Head-Higher Education at Wipro Limited.

Mr. Kotur while addressing the students on 'social media leadership' stated that social media is a boon to the way we connect, converse and collaborate in a boundary-less space at anytime, anywhere through any device. Stressing on tremendous benefits of social media he said that, leveraging social media for learning, understanding, analyzing, synthesizing and reflecting on the subject matter of your interest, business, brand and value creation is not only incredible but beneficial too. “How to use", "what to use" and "when to use" are the important levers of social media.

Focusing on being updated in today's competitive world, Mr. Kotur mentioned that sharing the relevant information with the specific user/follow group makes it more useful and helps to enhance brand identity and if in case the brand is 'pull' based, the value creation and sustenance is assured.

He also emphasized on being vigilant about the quality of the content that goes on social media and intent of posting the content. He advised students to be clear and cautious and to use social media sensibly as it reflects one's leadership style, skills, and talent.

The insightful session concluded with a Q&A session and vote of thanks to the guest speaker.