JAIN (Deemed-to-be University) News

"Words of Wisdom" event addressed by Mr. Vishwas Jain

Mr. Vishwas Jain, Director & Head - Products, New Initiatives and Business Insights at Flipkart addressed BCA Students on the topic "How Mobile Applications influence Consumer Behavior". The session was fun filled and an interactive one. During the session the below given points were covered by Mr. Vishwas Jain.


  • Evolution of mobiles in industry
  • Different types of mobile apps
  • Pros & cons of each type of apps
  • Eleven mainstream Revenue models in practice
  • Statistics of apps usage in daily life in India and US
  • Measuring app success rate
  • Analysis of the Indian smartphone users and their influence
  • How Companies have used Mobile Applications to influence Consumers