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Master of Business Administration (MBA)

Sports Management

Course Commencement : June 2020

An aggregate of 50% in bachelor's degree in any discipline or equivalent (10+2+3), students appearing in their final semester / year exams are eligible to apply. The applicant(s) must qualify the Jain Entrance Test (JET 2019) process that includes a written test, group discussion, and a personal interview. Applicants with a valid score in CAT / MAT / XAT / ATMA / CMAT / GMAT will be exempted from the written test.

Study Campus

Jain (Deemed-to-be University)
No.17, Sheshadri Road
Gandhi Nagar
Bangalore - 560009
M: +91 7337620222

Admissions Office

Jain (Deemed-to-be University)
No.17, Sheshadri Road
Gandhi Nagar
Bangalore - 560009
M: +91 7337620222

Sports is an ever-expanding, billion-dollar industry across the globe. India is one of the countries to watch out for when it comes to traditional and non-traditional sports, hence, the need for professionals to break new grounds in taking sportspersons, the industry, and the country forward.

There are many levels and streams of management in organized sports so an MBA in Sport Management will equip you with skills in the key areas of sports and inter-related fields such as finance, marketing, and management. Thus, preparing you for a variety of employment options in this exciting and fast-growing sector.

  • Innovative and Learning Practice

    Jain (Deemed-to-be University) places importance on quality and value when it comes to academics and is committed to providing students with knowledge and skills that are in demand, besides offering opportunities to learn a variety of new concepts and skills.

  • Supportive Environment (Infrastructure)

    Well–equipped digital classrooms, e-library, and state-of the-art-infrastructure are offered to create a unique academic ambience.Jain (Deemed-to-be University) has a multi-disciplinary approach to provide cutting edge quality education to students and enhance discipline, integrity, and the ability to think innovatively. The University aims to create future leaders, who can be the driving force in the society.

  • Career Development Opportunities

    At Jain (Deemed-to-be University), students can build academic networks through seminars, conferences, University-Industry interface, study-tours, student-exchange programs, and internships that bring endless opportunities to create great career paths.

  • Further Study Guidelines

    Postgraduate programs at Jain (Deemed-to-be University) offer a strong basic foundation for further studies. We help you develop career-specific skills and traits that are desired in the industry.

Course Highlights
  • Students will learn managerial, communication, and personality development skills.
  • They will learn about financial and marketing techniques of managing sports brands and franchises.
  • Develop operational skills, practical expertise, innovative thinking ability, and leadership capabilities.
I Semester
  • Computer Applications for Business
  • Business Communication
  • Legal and Business Environment
  • Organization Design
  • Managerial Economics
  • Marketing Management
  • Organizational Behavior
  • Business Statistics and Analytics for Decision Making
  • Financial Reporting, Statements and Analysis
II Semester
  • Indian Financial System and Financial Markets
  • Corporate Social Responsibility and Sustainability
  • Marketing Research
  • Corporate Finance
  • Indian Economy and Policy
  • Human Resources Management
  • Organization Study
  • Consumer Behavior and CRM
  • Sports Merchandizing
  • Sports Financing
  • Sports Management and Sports Diplomacy
III Semester
  • Operations Management
  • Project Management
  • Management Skills for Effectiveness
  • Quantitative Techniques
  • E-Commerce for Sports
  • Retail Management for Sports
  • Brand Management for Sports
  • Sports Marketing
  • Integrated Marketing Communications
  • Indian Sports Management Activities
IV Semester
  • Entrepreneurship
  • Indian Ethos and Business Ethics
  • Corporate Strategy
  • SIP + Research
  • Services Management
  • Sports Analytics
  • Sports Marketing - II
  • Sports Media

Career enhancement programs are formulated as per current industry standards and reflect on our commitment to build a unique workforce, which will meet the challenges in the industry. Evaluation is based on internal assessment, seminars, and reports prepared by the students.

To keep them at the forefront of employability, the career enhancement program prepares students with the necessary soft skills such as communication, presentation, and public speaking skills, personality development, and interview techniques.

In India, sports has an essence of entertainment to it which adds to its popularity besides it becoming a global industry. It has led to collaboration of businesses, brands, generating tourism, development of infrastructure, sports equipment manufacturing, hospitality, merchandising etc.

An MBA in Sports Management offers a promising career for students in fields such as marketing and retailing, giving them opportunities to build their careers as sports brand manager, sports manager, sports instructor, manger or entrepreneur of fitness or athletic club, joining government and private sector of sports authorities, sports anchor, sports journalist, management trainee, fitness trainer, sports lecturer, sports nutritionist etc.