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Bachelor of Vocational Studies

Digital Marketing
Course Commencement : June 2020

The minimum qualification to apply is 10+2 pass or equivalent examination (any stream).

Skill Campus

No. 642, 1st Floor 24th Main
Marenahalli Signal
Jayanagar 5th Block
Landmark: Opp Axis Bank
Bengaluru - 560041

Admissions Office

JGI Knowledge Campus
#44/4, District Fund Road
Jayanagar 9th Block
Bengaluru – 560 069
Ph: +91 80 4650 1782, 9606333101

B.Voc in Digital marketing is affiliated to Jain (Deemed-to-be-University) which is a three year program. It encompasses the Concepts such as Introduction to digital marketing, Website Planning, Domain & Hosting, Search Engine Optimization, Social Media Optimization, Advertising & Product Placements, Social Media Marketing and Google Analytics & Web Master Tools, App Store Optimization and the chief sector in Digital Marketing such as E-Commerce Optimization & Marketing. This is a new age course that goes beyond the limits of traditional marketing techniques. In this era of digital world this is the apt course that teaches the students about the new marketing concepts, ideas, techniques and tools of the digital domain to connect and engage the audience in the right way.

  • Innovative and Learning Practice

    Jain (Deemed-to-be University) places importance on quality and value when it comes to academics and is committed to providing students with knowledge and skills that are in demand, besides offering opportunities to learn a variety of new concepts and skills.

  • Supportive Environment (Infrastructure)

    Well-equipped digital classrooms, e-library, and state-of-the-art infrastructure are offered to support your quest for knowledge. These facilities set a pleasant and lively environment to bring in life to your aspirations.

  • Career Development Opportunities

    At Jain (Deemed-to-be University), students can build academic networks through seminars, conferences, university-industry interface, study-tours, and internships that bring endless opportunities to create great career paths.

  • Further Study Guidelines

    The graduate programs at Jain (Deemed-to-be University) offer a strong basic foundation for further studies. We help you develop career-specific skills and traits that are desirable in the industry.

Course Highlights
  • Students will learn about all new marketing channels and methods of the digital world to promote products or services on the Internet.
  • Students will come across a special panel who provides them expertise guidance on digital marketing and also assign interesting assignments and task to them.
  • A creative, analytical aptitude will be instilled in the students enabling them to understand and apply all new marketing tactics.
  • Students will learn to create digital campaigns, and how to achieve marketing goals and targets.
Semesters I
  • English for Media Professionals
  • Introduction to Digital Marketing
  • Environmental Studies
  • GE-1
  • Keywords Research & Content Writing
  • Digital Psychology & Neuro Marketing
  • Qualification packs
  • Search Engine Optimization Executive/ (MES/Q0704)
  • Assistant Graphic Designer/ (MES/Q0602)
  • Digital Cataloguer/ (RAS/Q 0302)
Semesters II
  • Fundamentals of IT
  • Website Planning + Domain & Hosting
  • Communicative English
  • GE-2
  • Word Plus Lab and HTML Lab
  • Practical Session - 4 (Basics of Computer)
  • Qualification Packs
  • Any One of the QP's can be selected as offered in Semester I
Semesters III
  • Search Engine Optimization
  • Social Media Optimization
  • Advertising & Product Placement
  • GE-3
  • Social Media Optimization Lab
  • Search Engine Optimization Lab
  • Qualification Packs
  • Training Coordinator (MEP/Q2801)
  • Product or Brand Manager (ASC/ Q 0503)
  • Social Media & Digital Marketing Manager/(ASC/ Q 0501)
Semesters IV
  • Video, Email & WhatsApp Marketing
  • DSE - 1
  • DSE - 2
  • GE-4
  • Search Engine Marketing Lab
  • Social Media Marketing Lab
  • Qualification Pack
  • Any One of the QP's can be selected as offered in Semester III
Semesters V
  • Money Making Programs
  • Google Analytics and Web Master Tools
  • DSE- 3
  • DSE- 4
  • Money Making Implementation Lab with Project Work 1
  • Qualification Packs
  • Marketing & Social media Manager/ (ASC/Q1110)
  • Marketing Manager - LOB/ (ASC/Q0504)
  • UI Developer/ (SSC/Q0502)
Semesters VI
  • E-Commerce Optimization & Marketing
  • App Store Optimization
  • DSE-5
  • DSE-6
  • Project Work 2
  • Project Work 3
  • Qualification Packs
  • Internship/Final Project

Career enhancement programs are formulated as per current industry standards and reflect on our commitment to build a unique workforce, which will meet the challenges in the industry. Evaluation is based on internal assessment, seminars, and reports prepared by the students.

To the students at forefront of employability, the career enhancement program prepares students with the necessary soft skills such as communication, presentation, and public speaking skills, personality development, and interview techniques.

Attaining a degree in B.Voc digital marketing which is emerging as a main stream course will empower you with enormous career opportunities. The industry has realized for its business to flourish it cannot confine itself to traditional ways of marketing, hence further increasing the demand for digital marketing. Some of the job roles through this course are Digital Marketing Manager or Digital Director, Web Developer & Web Designer, Social Media Executive and Social Media Manager, SEO Executive/Expert, PPC/SEM Expert, Content Marketer, Analytics Manager, CRM Manager, Email Marketing Manager, E-Commerce Manager, Digital Agency Account Director