Bachelor of Vocational Studies

E-Commerce and Digital Marketing


Eligibility

The minimum qualification to apply is 10 + 2 pass or equivalent examination (any stream). Basic computer knowledge is must.

Overview

B.Voc in Digital Marketing is affiliated to Jain (Deemed-to-be University) encompasses the concepts such as Introduction to Digital Marketing, Website Planning, Domain & Hosting, Search Engine Optimization, Social Media Optimization, Advertising & Product Placements, Social Media Marketing and Google Analytics & Web Master Tools, App Store Optimization and the chief sector in Digital Marketing such as E-Commerce Optimization & Marketing. Digital marketing is a broad term that includes all marketing channels and methods you can use to promote products or services on the internet. The course expertise’s students by providing them with enormous chance of window in Digital Marketing.

Course Commencement : September 2022

Skill Partners

IIAAM Foundation
Address: #198/1 (18),
Teachers' Academy Circle,
HBR Layout, 2nd Block,
Hennur Main Road,
Kalyan Nagar,
Bengaluru, Karnataka 560043
Mobile no: +91 9513365001/2/3/4

Center of Innovation
CLR Smart City, Kappagal Road,
Bellary- 583102
Mob: 8722210123/ 7337737776


Admissions Office

JAIN Knowledge Campus
#44/4, District Fund Road
Jayanagar 9th Block
Bengaluru – 560 069
Ph: +91 80 4650 1782, 9606333101

Curriculum Structure
  • English for Media Professionals
  • Introduction to Digital Marketing
  • Environmental Studies
  • GE-1
  • Keywords Research & Content Writing
  • Digital Psychology & Neuro Marketing
  • Qualification packs
  • Search Engine Optimization Executive/ (MES/Q0704)
  • Assistant Graphic Designer/ (MES/Q0602)
  • Digital Cataloguer/ (RAS/Q 0302)
  • Fundamentals of IT
  • Website Planning + Domain & Hosting
  • Communicative English
  • GE-2
  • Word Plus Lab and HTML Lab
  • Practical Session - 4 (Basics of Computer)
  • Qualification Packs
  • Any One of the QP's can be selected as offered in Semester I
  • Search Engine Optimization
  • Social Media Optimization
  • Advertising & Product Placement
  • GE-3
  • Social Media Optimization Lab
  • Search Engine Optimization Lab
  • Qualification Packs
  • Training Coordinator (MEP/Q2801)
  • Product or Brand Manager (ASC/ Q 0503)
  • Social Media & Digital Marketing Manager/(ASC/ Q 0501)
  • Video, Email & WhatsApp Marketing
  • DSE - 1
  • DSE - 2
  • GE-4
  • Search Engine Marketing Lab
  • Social Media Marketing Lab
  • Qualification Pack
  • Any One of the QP's can be selected as offered in Semester III
  • Money Making Programs
  • Google Analytics and Web Master Tools
  • DSE- 3
  • DSE- 4
  • Money Making Implementation Lab with Project Work 1
  • Qualification Packs
  • Marketing & Social media Manager/ (ASC/Q1110)
  • Marketing Manager - LOB/ (ASC/Q0504)
  • UI Developer/ (SSC/Q0502)
  • E-Commerce Optimization & Marketing
  • App Store Optimization
  • DSE-5
  • DSE-6
  • Project Work 2
  • Project Work 3
  • Qualification Packs
  • Internship/Final Project
Course Highlights
  • Students will learn about all new marketing channels and methods of the digital world to promote products or services on the Internet.
  • Students will come across a special panel who provides them expertise guidance on digital marketing and also assign interesting assignments and task to them.
  • A creative, analytical aptitude will be instilled in the students enabling them to understand and apply all new marketing tactics.
  • Students will learn to create digital campaigns, and how to achieve marketing goals and targets.
Career Enhancement Programs

Career enhancement programs are formulated as per current industry standards and reflect on our commitment to build a unique workforce, which will meet the challenges in the industry. Evaluation is based on internal assessment, seminars, and reports prepared by the students.

To the students at forefront of employability, the career enhancement program prepares students with the necessary soft skills such as communication, presentation, and public speaking skills, personality development, and interview techniques.

Career Outcomes

Various job roles for B.Voc in Digital Marketing:

  • Digital Marketing Manager or Digital Director
  • Web Developer & Web Designer
  • Social Media Executive and Social Media Manager
  • SEO Executive/Expert
  • PPC/SEM Expert
  • Content Marketer
  • Analytics Manager
  • CRM Manager
  • Email Marketing Manager
  • E-Commerce Manager
  • Digital Agency Account Director