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BA in Ad Film Making

Why take this course?

The BA in Ad film is an innovative, creative and real-time practical course. The course combines both technical and theoretical knowledge, than more on the theory of film and filmmaking. The students learn to analyze the way ad films are constructed and also how to express the brands through creative media practice to perform specific roles in the film production workflow as per the industry standards and practices.The course is divided into 306 classroom sessions, 54 film appreciation sessions & 54 practical sessions. The agenda of the course is to develop a strong portfolio which is essential to pursue a notable career in film industry. The career opportunities within the ad film/ film industry are notoriously competitive and requires a strong resilience and determination to succeed. The working experience and network is the most effective way to obtain the right opportunities, in order to showcase the techniques learnt during the period of course. This also provides a diversified opportunities in the field of advertising, Art, Event Management, Marketing, Public Relations and broadcasting.

What will I experience?

  • Acquiring Knowledge with exposure state of-the-art on projects with high definition cinematography, digital editing and advanced post production
  • Understanding and learning how to write and pitch your own screenplays and film treatments
  • Graduating with qualified professional portfolio that meets the current demands of the industry
  • Learning to make 5 short films, 3 ad films (scratch) and on completion of the course, 1 final film/documentary

What opportunities might it lead to?

  • Film Director
  • Location manager
  • Program researcher, broadcasting/film/video
  • Television/film camera operator
  • Television/film/video producer
  • Television/film production coordinator
  • Creative Director
  • Content Writer/Creator
  • Producer

Degree Awarded

Bachelor of Commerce

Course Commencement

June 2020


The minimum qualification required to apply is, pass in the 10+2 examination in Science or Commerce from PUC / ISC / CBSE or equivalent board. A course recognized as equivalent thereto by the University.

Study Campus

  • JGI Knowledge Campus
  • #44/4, District Fund Road
  • Jayanagar 9th Block
  • Bangalore - 560069
  • P: +91 080-46501796 / 91366 14440

Admissions Office

  • JGI Knowledge Campus
  • # 44/4, District Fund Road
  • Jayanagar 9th Block Campus
  • Bangalore - 5600 69
  • P+ 91 80 46650125

Curriculum Structure & Teaching

Semester I
  • English – I
  • Effective Communication Skills
  • Branding
  • Storytelling
  • Humanities Language 1 (Sanskrit/Hindi/Kannada/Additional English)
  • Mind Management and Human Values
Semester II
  • English – II
  • Basics of Photography
  • Film Appreciation
  • Basics of Cinematography 1
  • Humanities Language 2 (Sanskrit/Hindi/Kannada/Additional English)
  • Ethical Decision Making


Semester III
  • History of Non Fiction Films
  • Importance of Sound and Sound SFX
  • Practical Film Making 1
  • Basics of Post Production
  • Graphic Designing
  • Environment Studies
  • Professional Effectiveness


Semester IV
  • Direction
  • Graphics and Post Production
  • Basics of Cinematography 2
  • New Media Theory and Practice (Web Designing and App Making)
  • Social Media Campaign
  • Communicative English
Semester V
  • Art of Editing
  • Understanding TV Formats and Genres
  • Introduction to Documentary Film Making
  • Ad Film Production
  • Advanced Practical Ad Film Making
  • Trends and Technology in Filmmaking
Semester VI
  • Concepts of Post Production and Computer Graphics (Including VFX)
  • Intermediate Practical Film Making (Documentary Film)
  • Laws Related To Films, TV and Internet
  • Pitching
  • Ad Project