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B.A. in Journalism and Mass Communication (Media Studies)

Why take this course?

Journalism and Mass Communication (Media Studies) - The media are among the most influential forces in society today. Whether you want to make the media or change them, this course offered by Center for Management Studies will give you the necessary practical and critical skills. By building your media literacy and competencies, you'll not only gain a greater understanding of the world, but also develop important intellectual and transferable skills, so enhancing your employability. You'll gain experience of both traditional and new media formats in one of the country's best learning and teaching environments. This course aims to produce confident, motivated graduates who are able to think for them and manage complex problems.

What will I experience?

  • Center for Management Studies offers professional-standard technical, production, teaching and research facilities plus a dedicated team of specialist staff who are involved in diverse commercial production activities, as well as supporting you throughout your studies.
  • The established Media Center houses a large television studio; radio broadcast facilities, six air-conditioned TV edit suites and a separate post-production teaching facility.
  • Do a variety of career enhancement programs
  • Get good placement opportunities and career support from our experienced faculty.

What opportunities might this course lead to?

The strong influence that media holds over people’s life has also attracted many to start a career in Media & Entertainment. The business opportunities in Indian media and entertainment industry are enormous. There is untapped potential along with the good creativity talent. Good economy, FDI inflow, higher per capita income are the main reasons, because of which new media industries are opening up, thus giving good career in media industry.

Media and entertainment has various departments that you can fit yourself in such as marketing, technical, designing, managerial, editing, scaling, anchoring, acting, composing, directing, producing, editing and so on. One can work as a technical officer, Director, art director, general manager, print officer, supervisor, publication officer, reader, producer, editor, writer, stylist etc. You can for companies like Times of India, Hindustan Times, Tribune, Elle, Vogue, Motion Pictures, and news channels like Aaj Tak, IBN7, Times Now and all other entertainment channels or production houses like Illuminati, Yash Raj Films etc.

Degree Awarded

Bachelor of Commerce

Course Commencement

June 2020


The minimum qualification required to apply is a pass in the 10+2 examination in Science/ Commerce/ Arts from PUC / ISC / CBSE or equivalent board.

Study Campus

  • Center for Management Studies
  • Jain (Deemed-to-be University)
  • #133, Lalbagh Road
  • Bangalore – 560027
  • P: +9180 4343 0200 / 202
  • E: [email protected]

Admissions Office

  • JGI Knowledge Campus
  • # 44/4, District Fund Road
  • Jayanagar 9th Block Campus
  • Bangalore - 5600 69
  • P+ 91 80 46650128

Curriculum Structure & Teaching

I Semester
  • English
  • Language
  • Introduction to Communication
  • Reporting-I
  • History of Journalism
  • Editing –I
II Semester
  • English
  • Language
  • Writing for Mass Media
  • Reporting and Editing-II
  • Introduction to Journalism
  • Intro to A/Media
  • Value Enhancement Program
    - Mind Management & Human Values
III Semester
  • Advertising
  • Public Relations
  • Photojournalism
  • New Media
  • Reporting & Editing III
  • Value Enhancement Program
    - Environmental Science
IV Semester
  • Business Journalism
  • New Media II
  • Advanced Photography
  • Introduction to Radio and Television
  • Development communication
  • Value Enhancement Program
    - Indian Consitution
V Semester
  • Film Studies –I
  • Development Communication
  • Advanced writing skills in English
  • Corporate Communication
  • Culture Studies
  • Electives
    a) Feature & Magazine writing
    b) Public Relations & Media Relations
    c) Advertising in society
    d) Documentary production
VI Semester
  • Media Laws
  • Film Production
  • Film Studies
  • Personality development
  • Electives
    a) Sports Journalism
    b) Event Management
    c) Copy writing &design
    d) Radio & Television production
  • Project Report Viva
Teaching and Assessment

A variety of engaging teaching methods like workshops, lectures, projects and seminars, are conducted from time to time at Jain (Deemed-to-be University). Our highly knowledgeable professors always make themselves available to students outside of the classroom, even beyond office hours and help the students to bring out the best in them. The faculty make it a point of connecting with their students to create a fulfilling academic experience. This allows to build a closer student-professor relationship

How are you assessed?

On this course you will encounter a balance of formal examinations and varied methods of coursework assessment including:

  • Internal tests
  • Assignments
  • Seminar presentation
  • Class tests
  • Preparatory theory and Practical examination
  • End term theory and Practical examination

Career Enhancement Programs

Semester I & II
- Graphic Design & Photography - 2 hrs practical training by professional trainers per week

Semester III & IV
- Certified Program in advertising & PR - Certification by the JU-CMS and an accredited Ad agency

Semester V & VI
- Practical training - 5 days in a week in chosen electives