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Bachelor of Management Studies (BMS) - Branding & Entrepreneurship

Why take this course?

The Bachelor of Management Studies in Branding & Entrepreneurship is an innovative, practical and relevant program that will help you develop the necessary business acumen and knowledge about branding to pursue a successful career as an entrepreneur, or in a multinational organization. The course structure teaches the students to create brands that propel the business to move at greater heights. The course is diverse, dynamic and is at well-connected environment where the students are prepared from the industry experts to launch a global career in entrepreneurship.

What will I experience?

  • Acquiring the knowledge through a real-life customer development context with specialized skills to develop the business ideas from the conceptual stage to the market place
  • Understanding a scalable business model via real-time experiments at market place and launch the MVP (minimum viable product) to build real market traction
  • Developing a learning environment which corresponds to current and future workplace requirements
  • Learning the cross-functional and multicultural work force in an extremely demanding organization with planning and communication skills

What opportunities might it lead to?

  • Entrepreneurs
  • Marketing Managers
  • Business Consultants
  • Fundraisers and Development Officers
  • Business Reporters
  • Financial Advisers
  • Sales managers
  • New Venture Developers

Degree Awarded

Bachelor of Management Sciences

Course Commencement

June 2019

Eligibility

The minimum qualification required to apply is, pass in the 10+2 examination in Science or Commerce from PUC / ISC / CBSE or equivalent board. A course recognized as equivalent thereto by the University.

Study Campus

For Admissions Contact



Curriculum Structure & Teaching

Semester I
  • English – I
  • Fundamentals of Financial Accounting
  • Management Concepts
  • Managerial Economics
  • Humanities (Language 1 – Sanskrit/Hindi/Kannada/Additional English)
  • Mind Management and Human Values
Semester II
  • English – II
  • Advanced Accounting
  • Marketing Management
  • Human Resource Management
  • Humanities (Language 2 – Sanskrit/Hindi/Kannada/Additional English)
  • Entrepreneurship
Semester III
  • Business Law
  • Fundamentals of Management Accounting
  • Digital Marketing and Essentials
  • Branding
  • Quantitative Techniques
  • Environment Studies
  • Managing Fear and Failure

 

Semester IV

  • Business Research Methods
  • Financial Management
  • Financial Management
  • ERP
  • Prototype and Testing
  • Communicative English
Semester V

  • Corporate Strategy
  • Retail and Supply Chain Management
  • Brand Management
  • Entrepreneurial Marketing
  • Building Brands
Semester VI

  • Operations Management
  • Strategic Management
  • International Business Environment
  • Innovation Management
  • Mechanics of Business
  • International Brands and Marketing