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BMS in Digital Business

Why take this course?

The BMS in Digital Business program is designed for those looking to pursue a lucrative career in the digital space. It prepares you to evolve with changes in technology and business practices. The program does not offer any major, you thus, acclimate yourself to the three major areas of the digital space – technology, digital creation, and business management. This enables you to pursue careers well above the average digital marketing course. The program aims to transform you into a digital business leader.

What will I experience?

  • Participate in a 2-week study trip to Paris as part of your internship
  • Work on real-world business cases and learn to put theory into practice
  • Get additional training in personality development, business communication and soft-skills

What opportunities might it lead to?

The BMS in Digital Business program equips you with the right skills and competencies that will help you navigate the digital space. It enables you to choose a career as a digital intrapreneur or start your own venture as an entrepreneur.

With a BMS in Digital Business, you can expect opportunities such as UI/UX Developer, iOS / Android Developer, Web Developer, PHP Developer, Ruby Developer, IT Consultant, Project Manager, Program Manager, Digital Marketing Manager, Search Engine Marketer, Social Media Marketer, Web Marketer, Graphic Designer, Design Engineer, Motion Designer, Artistic Director, UI / UX Designer, Data Designer, Data Analyst, Market Analyst, Digital Analyst, Digital Marketing Professional, Digital Business Entrepreneur, and many more.

Degree Awarded

BMS in Digital Business

Course Commencement

July 2019


The minimum qualification required to apply is, pass in the 10+2 examination in Science , Commerce or Arts from PUC / ISC / CBSE or equivalent board. A course recognized as equivalent thereto by the University.

Study Campus

  • Jain University
  • #17, 5th Floor
  • Babburkamme Seva Samithi
  • Next to TCS, Sheshadri Road
  • Bangalore – 560 009
  • P : + 91 80 46501738

Admissions Office

  • JGI Knowledge Campus
  • # 44/4, District Fund Road
  • Jayanagar 9th Block Campus 
  • Bangalore - 560069 
  • P : + 91 80466 50126

Curriculum Structure & Teaching

Semester I
  • English – I
  • Business Accounting
  • Human Capital Management
  • Introduction to Digital Design
  • Art of Writing and Literary Culture / Cross Cultural Studies
  • Mind Management & Human Values
Semester II
  • English – II
  • Digital Marketing – I
  • Internet and Developing for the Web
  • Digital Expertise
  • ICT Law
  • International Relations / French
Semester III
  • Digital Business Management – I
  • Business Negotiation
  • Digital Marketing – II
  • Enterprise Resource Planning
  • New Media / Behaviour in Society
  • Environment Studies
  • Algorithmic and Logic / Entrepreneurship


Semester IV

  • Digital Business Management – II
  • Business Research Methods
  • New Trends and Technology
  • Advanced Digital Marketing – I
  • E-Commerce / Project Management
  • Communicative English
  • Web Development / Mobile Development
Semester V
  • UI/UX Design
  • Digital Business Planning
  • Business Analytics
  • DSE 1 (Advanced Development / Advanced Web and Mobile Development)
  • DSE 2 (Advanced Product and Services Marketing / Strategic Marketing)
  • Big Data and Visualization / Managerial Effectiveness
Semester VI
  • Advanced Digital Marketing – II
  • Strategic Design
  • DSE 3 (Emerging Technologies (AI)/ Emerging Technologies (Robotics))
  • DSE 4 (Emerging Technologies (IoT) / Emerging Technologies (AR/VR))
  • DSE 5 (Project or Internship / Company Cycle)