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BMS in International Marketing integrated with Digital Marketing Institute of (Dublin), Ireland *

Why take this course?

BMS in International Marketing integrated with Certified Digital Marketing Professional from Digital Marketing Institute of (Dublin), Ireland*. Globalization is no longer an unknown term reserved for academics. It is a very real and ever growing phenomenon affecting most of the people and businesses all over the world. In the digital arena a company's website also needs to be a part of the global mix. If you would like to focus on trading, exporting your products and services worldwide, you need to have a solid international digital marketing strategy. The Digital Marketing Institute of (Dublin), Ireland* sets the global standard in digital marketing and selling certification with presence in more than 115 countries.

*The Program is awaiting potential external accreditation from Digital Marketing Institute (DMI), Dublin

What will I experience?

  • Industry-recognized and globally respected qualifications
  • Certified Digital Marketing Professional Qualification from DMI without any examination

What opportunities might it lead to?

Digital marketing is becoming a mainstream in India. If you do not have a digital marketing strategy and an online presence, customers will start buying from a competitor. This shift in marketing practice is giving rise to a huge opportunity in digital marketing jobs.

Here’s a list of the various digital marketing positions available in this area:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts / Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers

Some of the possible recruiters are

  • Mirum, Google, Facebook, LinkedIn, Quasar, Pinstorm, Istrat etc.

Degree Awarded

Bachelor of Management Studies

Course Commencement

June 2020


The minimum qualification required to apply is, pass in the 10+2 examination in Science , Commerce or Arts from PUC / ISC / CBSE or equivalent board. A course recognized as equivalent thereto by the University.

Study Campus

  • School of Commerce Studies
  • JGI Knowledge Campus
  • # 44/4, District Fund Road
  • Jayanagar 9th Block Campus 
  • Bangalore - 560069 
  • P : + 91 80 46501738

Admissions Office

  • School of Commerce Studies
  • JGI Knowledge Campus
  • # 44/4, District Fund Road
  • Jayanagar 9th Block Campus 
  • Bangalore - 560069 
  • P : + 91 80466 50126

Curriculum Structure & Teaching

Semester I
  • English – I
  • Fundamentals of Financial Accounting
  • Management Concepts
  • Managerial Economics
  • Language 1
  • Human Values & Mind Management
Semester II
  • English – II
  • Advanced Accounting
  • Marketing Management
  • Human Resource Management
  • Language 2
  • Entrepreneurship
Semester III
  • Business law
  • Fundamentals of Management Accounting
  • Digital Marketing and Essentials
  • Quantitative Techniques
  • Environmental Studies
  • Contemporary Leadership Practices
  • Mass Media


Semester IV

  • Business Research Methods
  • Financial Management
  • Business Negotiation
  • ERP
  • Consumer Psychology
  • Communicative English
Semester V

  • Retail And Supply Chain Management
  • Taxation
  • Corporate Strategy
  • Dse 1
  • Dse 2
  • Dse 3
Semester VI

  • Operations Management
  • Strategic Management
  • International Business Environment
  • Introduction To Business And Brands/ Digital Banking(Ce2)
  • Dse 4
  • Dse 5
Elective - International business

  • Dse 1 - Digital Strategy And Innovation
  • Dse 2 - Digital Marketing Professional
  • Dse 3 - Ad Tech And Martech
  • Dse 4 - Digital Channels And Experience
  • Dse 5 - Project/ Ideation – Principles And Techniques