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BMS in Key Account Management

Why take this course?

'80 % of an organization’s profit comes from 20% of their strategic accounts. Hence, managing these Key Accounts requires more nurturing, different skills and utmost attention. KAM is a strategic function to manage the major customers of the company and is followed by all large corporates and MNCs. A Key Account Manager manages clients and is involved with the integration of various functional resources within the company. In Corporates, the position of a Key Account Manager is highly respected and well-paid.'

What will I experience?

  • Development of Emotional Intelligence (EI), resulting in the enhancement of Self Awareness, Self-Management, Social Awareness and Social Skills.
  • Development of Key Account Manager’s competencies, such as Communication Skills, Interpersonal Skills, Business and Strategic Acumen, Leading Cross-Functional Teams and Business Development Skills.
  • Get insights into key account planning, strategy development and management practices in the Industry.
  • Experience participative management culture. Gives you an opportunity to be a part of operations management of the Institute and get exposure to the corporate environment.
  • Get on-the-job exposure through participation in various functions of student management council and industry internships.
  • Interactive group learning filled with industry case study discussions, role plays, surveys, which are actively supported by Counsellors and Coaches within the Institute.

What opportunities might it lead to?

  • KAM is high in demand in various industry sectors such as: Pharmaceuticals, Media and Entertainment, Advertisement, Engineering, Automotive, IT, Banking, Financial Services, Hospitality, Digital and Social media marketing etc.
  • Graduates in Key Account Management can get opportunities in above industry sectors as an Executive or Officer in: Key Account Management, Business Development, Marketing, Business Planning, Customer Relationship Management, Customer Support, Business Analysis, Market Intelligence, etc. 
  • BMS in Key Account Management can lead to further higher education like: MMS/MBA in Marketing or Key Account Management or Corporate Strategy or Entrepreneurship.

Degree Awarded

BMS in Key Account Management

Eligibility

The minimum qualification required to apply is, pass in the 10+2 examination in Science or Commerce from PUC / ISC / CBSE or equivalent board. A course recognized as equivalent thereto by the University.

Study Campus

  • JGI Knowledge Campus
  • # 44/4, District Fund Road
  • Jayanagar 9th Block Campus 
  • Bangalore - 560069 
  • P+ 91 80 46501738

Admissions Office

  • JGI Knowledge Campus
  • # 44/4, District Fund Road
  • Jayanagar 9th Block Campus 
  • Bangalore - 560069 
  • P+ 91 80 46501738


Curriculum Structure & Teaching

Semester I
  • English – I
  • Fundamentals of Financial Accounting
  • Management Concepts and Practice
  • Managerial Economics
  • Language – I
  • Value Enhancing Course (VEC):
  • Mind Management and Human Values
Semester II
  • English – II
  • Advanced Accounting
  • Marketing Management
  • Human Resources Management
  • Language – II
  • Value Enhancing Course (VEC):
  • Contemporary Leadership Practices
Semester III
  • Business Law
  • Fundamentals of Management Accounting
  • Digital Marketing
  • Emotional Intelligence
  • Quantitative Techniques / Business Planning
  • Environment Studies
  • Value Enhancing Course (VEC):
  • Decision Making, Ethics and Professionalism
Semester IV

  • Business Research Methods
  • Financial Management
  • Business Negotiation
  • Business Taxation
  • Key Account Management
  • ERP / Computer Applications for Business
  • Value Enhancing Course (VEC):
  • Communicative English

 

Semester V
  • Corporate Strategy
  • Retail and Supply Chain Management
  • Consumer Behavior
  • Advertisement and Brand Management
  • Services Marketing
  • Industry Internship:
  • Industry Internship / Project Report
Semester VI
  • Operations Management
  • Strategic Management
  • International Business Environment
  • KAM Competencies
  • Global Key Account Management / International Marketing
10+ Professional Certifications
  • Vedant
  • Emotional Intelligence Profile Test
  • Behavioral Intelligence
  • Transactional Analysis
  • NLP Communication Model
  • Five Dysfunctions of a Team
  • Presentation Skills
  • Advanced MS - Excel
  • Social Media Profiling
  • Gender Sensitivity and Sexual Harassment