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BMS in Key Account Management

Why take this course?

'80 % of an organization’s profit comes from 20% of their strategic accounts. Hence, managing these Key Accounts requires more nurturing, different skills and utmost attention. KAM is a strategic function to manage the major customers of the company and is followed by all large corporates and MNCs. A Key Account Manager manages clients and is involved with the integration of various functional resources within the company. In Corporates, the position of a Key Account Manager is highly respected and well-paid.'

What will I experience?

  • Development of Emotional Intelligence (EI), resulting in the enhancement of Self Awareness, Self-Management, Social Awareness and Social Skills.
  • Development of Key Account Manager’s competencies, such as Communication Skills, Interpersonal Skills, Business and Strategic Acumen, Leading Cross-Functional Teams and Business Development Skills.
  • Get insights into key account planning, strategy development and management practices in the Industry.
  • Experience participative management culture. Gives you an opportunity to be a part of operations management of the Institute and get exposure to the corporate environment.
  • Get on-the-job exposure through participation in various functions of student management council and industry internships.
  • Interactive group learning filled with industry case study discussions, role plays, surveys, which are actively supported by Counsellors and Coaches within the Institute.

What opportunities might it lead to?

  • KAM is high in demand in various industry sectors such as: Pharmaceuticals, Media and Entertainment, Advertisement, Engineering, Automotive, IT, Banking, Financial Services, Hospitality, Digital and Social media marketing etc.
  • Graduates in Key Account Management can get opportunities in above industry sectors as an Executive or Officer in: Key Account Management, Business Development, Marketing, Business Planning, Customer Relationship Management, Customer Support, Business Analysis, Market Intelligence, etc. 
  • BMS in Key Account Management can lead to further higher education like: MMS/MBA in Marketing or Key Account Management or Corporate Strategy or Entrepreneurship.

Degree Awarded

BMS in Key Account Management


The minimum qualification required to apply is, pass in the 10+2 examination in Science or Commerce from PUC / ISC / CBSE or equivalent board. A course recognized as equivalent thereto by the University.

Study Campus

  • JGI Knowledge Campus
  • # 44/4, District Fund Road
  • Jayanagar 9th Block Campus 
  • Bangalore - 560069 
  • P+ 91 80 46501738

Admissions Office

  • JGI Knowledge Campus
  • # 44/4, District Fund Road
  • Jayanagar 9th Block Campus 
  • Bangalore - 560069 
  • P+ 91 80 46501738

Curriculum Structure & Teaching

Semester I
  • English – I
  • Fundamentals of Financial Accounting
  • Management Concepts and Practice
  • Managerial Economics
  • Language – I
  • Value Enhancing Course (VEC):
  • Mind Management and Human Values
Semester II
  • English – II
  • Advanced Accounting
  • Marketing Management
  • Human Resources Management
  • Language – II
  • Value Enhancing Course (VEC):
  • Contemporary Leadership Practices
Semester III
  • Business Law
  • Fundamentals of Management Accounting
  • Digital Marketing
  • Emotional Intelligence
  • Quantitative Techniques / Business Planning
  • Environment Studies
  • Value Enhancing Course (VEC):
  • Decision Making, Ethics and Professionalism
Semester IV

  • Business Research Methods
  • Financial Management
  • Business Negotiation
  • Business Taxation
  • Key Account Management
  • ERP / Computer Applications for Business
  • Value Enhancing Course (VEC):
  • Communicative English


Semester V
  • Corporate Strategy
  • Retail and Supply Chain Management
  • Consumer Behavior
  • Advertisement and Brand Management
  • Services Marketing
  • Industry Internship:
  • Industry Internship / Project Report
Semester VI
  • Operations Management
  • Strategic Management
  • International Business Environment
  • KAM Competencies
  • Global Key Account Management / International Marketing
10+ Professional Certifications
  • Vedant
  • Emotional Intelligence Profile Test
  • Behavioral Intelligence
  • Transactional Analysis
  • NLP Communication Model
  • Five Dysfunctions of a Team
  • Presentation Skills
  • Advanced MS - Excel
  • Social Media Profiling
  • Gender Sensitivity and Sexual Harassment