Master of Business Administration

Marketing and Human Resource

Dual Specialisation

Eligibility

Students with any bachelor's degree with 50% aggregate and who have successfully cleared the competitive exams like CAT, MAT, CMAT, XAT, NMAT, and GMAT are entitled to apply. 

Overview

The JAIN (Deemed-to-be University), is one of the best MBA colleges in Kochi. The M.B.A. programme facilitated here specialises in Marketing and Human Resource Management, where students embark on a dynamic educational journey. This comprehensive course is meticulously designed to equip aspiring professionals with a profound understanding of both marketing strategies and human resource practices. As businesses evolve, marketing and human resource management synergy becomes increasingly vital. At the M.B.A. Marketing and Human Resource College in Kochi, students gain a holistic perspective, honing skills that seamlessly integrate these two critical facets of organisational success. This unique programme enhances marketability and positions graduates as versatile leaders capable of navigating the intricate intersection of marketing dynamics and human resource complexities. Elevate your career prospects and make a profound impact with the strategic advantage of a dual specialisation in M.B.A. Marketing and Human Resource Management.

Course Highlights

  • The programme offers a comprehensive curriculum covering core business principles along with specialised courses in Marketing and HR. This ensures students have a strong foundation in all areas of business management.
  • Students take advanced courses tailored to each specialisation.
  • B.A. programmes emphasise experiential learning through case studies, simulations, and real-world projects. This hands-on approach helps students apply theoretical concepts to practical situations they may encounter in their careers.
  • Strong ties with industry partners facilitate guest lectures, workshops, and networking events, exposing students to industry trends and best practices.

Course Commencement : July 2024

Study Campus

JAIN (Deemed-to-be University), Kochi
Knowledge Park, Nirmal Infopark
Kakkanad, Kochi - 682 042
Telephone : 0484 435 5555
Email : [email protected]


student
Curriculum Structure
  • Business Economics
  • Statistics for Managers
  • Universal Values and Sustainability
  • Financial Reporting, Statements and Analysis
  • Marketing Management
  • Employee Behavior and Human Resource Practices
  • Open Elective
  • Business Communication & Report Writing
  • Business Research Methods
  • Project Centric Learning I
  • Operations Research
  • Consumer Behaviour and Insights
  • Talent Acquisition
  • Omni Channel Marketing
  • HR Functional Skills
  • Sales Management
  • Research Methodology in Human Resource Management Practices
  • Open Elective
  • Excel Skills for Sales and Marketing
  • Human Resource Research Skills
  • Project Centric Learning 1
  • Strategic Management
  • Operations & Project Management
  • Business Law and Corporate Governance
  • Marketing of Services
  • Advertising and Public Relations
  • Employee Compensation & Benefit Management
  • Learning and Development
  • Marketing Research Tools
  • Employee Management Skills
  • Summer Internship Project
  • Master Thesis
  • Project Centric Learning II
  • Indian Economic Policies and Reforms
  • Global Marketing
  • Business-to-Business Marketing
  • Industrial Relations
  • Performance Review System and Talent Retention
  • Communicating with Customers
  • Managerial Skills for Effectiveness
  • Master Thesis
  • Project Centric Learning 2
Career Outcomes

After completing the course at the MBA Marketing and Human Resource College in Kochi, graduates have a wide array of prospects in various sectors and roles. Some potential career paths and opportunities include:

  • Marketing Manager
  • Human Resources Manager
  • Brand Strategist
  • Talent Acquisition Specialist
  • Employee Relations Manager and many more
  • Strategic Leadership Roles
  • Consultancy
  • Entrepreneurship