B. Des (Communication Design)

Course Overview

B.Des. Communication Design program in Graphic Design is a dynamic four-year journey that hones creative talents and design skills. It blends theory with hands-on practice, preparing students for impactful careers in the world of visual communication

Course Highlights

Duration of Study: 4 Years (8 semesters)

Course Commencement

Date : August 2024

  1. Candidates passed 10+2 / NIOS board with a minimum of 50% marks in aggregate in Arts, Science, Commerce or any other relevant stream and should have studied English as a mandatory course
    Candidates passed 3 year Diploma with a minimum of 50% marks in aggregate and should have studied English as a mandatory course.
  2. Candidates must have secured a rank in UCEED conducted by IDC of IIT- Bombay
    Possess a valid score in JET EXAM conducted by JAIN (Deemed-to-be University).
Selection Procedure

Applicant has to appear and clear the JET Exam, that includes

  1. Portfolio Review
  2. Personal Interview

Note : Candidates have to secure valid ranks in UCEED (for B. Des program) can directly attend the Portfolio review and Personal interview conduct by The School of Design, Media and Creative Arts. If not, they have to undertake the JET Exam conduct by The School of Design, Media and Creative Arts followed with Portfolio review and Personal interview to get qualify for the Design program.

Curriculum Structure

Candidates admitted into the B.Des. programs undergo a common Foundation Year of two semesters. Students undergo a rigorous and significantly hands-on year of immersion into developing their design sensitivities. At the JAIN School of Design Media and Creative Arts, we understand that, should the student's self-discovery of aptitude within the foundation year be different from the choice made during admission process, it is important for them to be given the opportunity to pursue their calling. Based on mutual availability of seats, requests for such change and relative merit, students could pursue a design stream they deem best. The courses students get to experience the design foundation through are:

Semester 1
  1. Design Sketching
  2. Photography and Videography
  3. Design History
  4. Design Elements Principles and Composition
  5. Craft Culture and Storytelling
  6. Language Course
  7. Mind Management and Human Values
Semester 2
  1. Design Drawing
  2. Space Form and Structure
  3. Media Appreciation
  4. Prototyping Materials and Processes
  5. Design Thinking
  6. Language Course
  7. Mind Management and Human Values
  8. Research and Entrepreneurship Project

Semester 3
  1. Typography
  2. Grids Layout and Composition
  3. Digital Design 2D and 3D
  4. Brand Identity Design
  5. Introduction to Digital Media
  6. User Survey Methods
  7. Research and Entrepreneurship Project 2
  8. Open Elective
Semester 4
  1. Advanced Photography and Videography
  2. Information Visualization
  3. Printing Technology
  4. Design Methods and Creativity
  5. Environmental Science
  6. Constitutional Values
  7. Media Laws and Ethics
  8. Open Elective

Semester 5
  1. Design Research Project
  2. Behaviour Design
  3. Digital Editing
  4. Scriptwriting and Story Board
  5. Professional Elective 1
  6. Open Elective
  7. Research and Entrepreneurship Project 3
Semester 6
  1. Special Effects and Visual Effects
  2. Portfolio and Communication Skill
  3. Design Project
  4. Design with AI and IoT
  5. Professional Elective 2
  6. Open Elective

Semester 7
  1. Film Production Project
  2. Design Internship
  3. Design Management
  4. Design Entrepreneurship
  5. Professional Elective 3
  6. Open Elective
Semester 8
  1. Graduation Design Project

Courses on offer are subject to change between semesters or academic years depending on relevant recommendations from experts in industry, academia and other important stakeholders

Exploring Opportunities Following B.Des

Graduates can explore roles such as

  1. Graphic Designer
  2. Art Director
  3. UI/UX Designer
  4. Branding Specialist
  5. Illustrator
  6. Packaging Designer
  7. Web Designer
  8. Motion Graphics Designer
  9. Advertising Creative
  10. Freelance Designer.

These roles span various industries and offer exciting career prospects in design agencies, advertising firms, tech companies, and more. Graduates are well-prepared to shape the visual landscape and excel in the competitive design industry.

Career Path

Most of the IT companies, Advertising & Branding Agencies and Companies offer such Designers with an array of opportunities including

Color Trend Forecasting, Branding, Packaging, 2D layouts, Photography, UI / UX Design, Design of Information & Communication Graphics, Data Visualization, Design for on-line Publications, Corporate Identity Design to Digital Brand Experience Creation, Data Visualization, UI & UX for Physical Objects, Screen Based Interactions, Information and Communication Graphics, Immersive Experience Design, AI Based Interfaces, Tools and Techniques for Visual Enhancement, Digital Brand Experience Creation, Instructional System Design, Inclusive Design to Service Design for Digital Media & Interactions and Advanced Info-Graphics.

As career path or prospects, a Designer in this domain can reach up to the level of General Manager (Design), Chief Designer or even Senior Vice President (Design)

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