The School of Design, Media and Creative Arts

The School of Design, Media and Creative Arts is dedicated to unleashing the creativity of the students through innovative approaches to design education. Comprehensively powered by one of the top universities, the School of Design, Media and Creative Arts will offer rigorous, studio-based learning that engages the creative students in focused training, interdisciplinary inquiry, and practice-based collaborative learning. At the School of Design, Media and Creative Arts, the students will embrace change, creativity and critical thinking abilities. They will be empowered to translate ideas into tangible forms both physical and digital.

The School of Design, Media and Creative Arts would be known for its unique, adaptable academic programs, industry and academic partnerships, commitment to research, and a blended pedagogy involving experiential learning opportunities with the industry.


Professor Suman Devadula is deeply enthusiastic about design and believes that incorporating design-driven innovation can facilitate a move towards sustainability in a structured manner. His exceptional research work in the area of design and sustainability has been acknowledged multiple times at national and international levels.

With more than ten years of experience in the design industry, he has worked at John Deere in India and Germany, where he played a pivotal role in establishing industrial design and related development services at their India Technology Centre. Additionally, he has contributed significantly to the academic field, having initiated successful design programmes at PES University in Bengaluru and MIT-WPU in Pune, which has added immense value to the respective industry and institutions. He is a member of IRC (ICoRD’21,22,23), DRS, ISSP, HDCA, Academic Council (JAIN (Deemed-to-be University), MIT-WPU and SPPU. Before joining JAIN (Deemed-to-be University), he held the position of Chairperson at MIT-WPU and SPPU, where he played a significant role in designing and developing the curriculum for undergraduate and postgraduate design programmes. He also worked as a Coordinator for the Technology, Innovation, and Design TG of HDCA, USA, from 2015 to 2018. Moreover, he is a Certified Sustainability Associate from ISSP, USA, and possesses expertise in Corporate Sustainability Reporting GRI G4.0.

He is a highly regarded expert and a sought-after guest speaker in various professional training programmes related to Ideation, Design Thinking (AIF, AF), Design Thinking for Sustainability (Autodesk Foundation), Sustainability by Design (Indus University), Product Design for Healthcare (IIPH), Exhibit Design for Curators (NCSM), Sustainable Systems and Craft Studies (NIFT), Inclusive Design (NIF), and Design Prototyping for School students (NASA contest projects). His guidance and mentorship have resulted in several students winning national and international design contests. During his student years, he held prominent positions such as General Secretary of the IISc Students' Council from 2010-11 and was also nominated as a student member on the DCC, CPDM in 2006-07.

His research interests are broad and interdisciplinary, covering the fields of AI, design, cognition, and sustainability. He has published fifteen research papers in renowned international journals and conferences. He also holds five design patents/registrations, having collaborated with other inventors, and has been involved in the design of several Proof of Concepts (PoCs) and products for John Deere that have been successful in the market.

He holds a Ph.D. in Sustainability by Design from IISc, Bangalore, a B.Tech. in Mechanical Engineering from GVPCoE, JNTU Hyderabad, an M.Des. in Product Design from CPDM, IISc, Bangalore, and a Post-graduate Diploma in Re-designing Human Rights from IIHR, New Delhi.

The Director's Message : Concept & Framework of The School of Design, Media and Creative Arts

Prof. Suman Devadula

About Faculty

Education at The School of Design, Media and Creative Arts will be delivered by accomplished and competent Faculty members who, as Designers possess a wide range of expertise ranging from Textile Design, Product Design, Lifestyle Products and Accessories Design to UI / UX Design from major Design Institutes (including NID and IITs) and Industry.

The members of the Board of Studies and the Industry Advisory Board of The School of Design, Media and Creative Arts are from major Design Institutes like NID, IITs and from various domains of the Industry such as IT, Manufacturing, Electronics, Handicrafts & Handloom sectors.


The School of Design, Media and Creative Arts will have multi-prong collaborations with various kinds of Industries and academia - including the manufacturing industry, the transportation Industry, the IT industry, the bio-medical products sector, products for the physically challenged ones, the service sectors, the handicrafts and handlooms sector and the academia - both national and international.

The mechanism & strategic partnership for such collaborations will address at the following:

  • Real-life exposure to students for realistic needs of Design development and innovation
  • Bringing in external contemporary Industry knowledge to class-room environment
  • Joint development of Innovations and New Product Development strategies for a third party


Facilities at The School of Design, Media and Creative Arts will include Model making and prototyping studio with basic tools and machines for working with materials such as wood, metal, series of plastic material, finishing tools including paint shop, drawing studio, photography studio, relevant software – both academic and commercial versions, preview rooms with editable sound systems.

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