B.A. (Hon) User Experience and User Interface (UI / UX)

Course Overview

The BA (Honours) in User Experience and User Interface (UI/UX) is a four-year, studio-intensive undergraduate programme designed to develop human-centred designers capable of shaping meaningful digital experiences across platforms, devices, and emerging interfaces. Positioned as a rigorous UI and UX design course aligned with NEP 2020 principles and Outcome-Based Education (OBE), the programme integrates design thinking, user research, behavioural science, interaction design, accessibility, service design, and technology-enabled prototyping to establish a strong foundation in contemporary UI/UX design education.

The curriculum progresses systematically from foundational visual design, drawing, and UX principles to advanced specialisations in interaction design, service systems, UX strategy, accessibility and inclusive design, immersive interfaces (AR/VR), conversational UI, gamification, and data-driven UX. Recognised among the top UI/UX design courses in India, the programme embeds portfolio-driven studio practice, usability testing, live industry briefs, interdisciplinary collaboration, and juried critiques throughout every semester, ensuring applied learning and professional readiness.

Culminating in a capstone graduation project, a professionally curated UX portfolio, and an optional research dissertation track, the programme prepares graduates for leadership roles in industry, entrepreneurship, and academic or research-oriented pathways. Offered within a vibrant design and technology ecosystem, the programme contributes to the growing reputation of UI/UX colleges in India and is well-positioned among the best UI/UX design colleges in Bangalore and the best colleges for UI/UX design in India, supporting learners seeking a future-ready education in digital experience design.

Duration of Study:

4 Years (8 Semesters)

No. of Credits

160 Credits (20 credits per semester)

Eligibility

  • A student who has passed Level 4 / Class 12 schooling (either through formal schooling or through the open school system) or its equivalent shall be eligible for admission to BA programmes.
  • However, students who have not studied the requisite courses from the discipline related to the respective programmes will have to undertake the prescribed bridge course(s).

Course Highlights

  • Visual and Interaction Foundations This domain introduces learners to the fundamentals of UI and UX design, including drawing, sketching, visualisation, visual design principles, layout systems, typography, colour theory, and visual storytelling for digital interfaces. As part of a structured UI/UX design course, these foundations enable students to build strong visual literacy skills essential for interface and interaction design.
  • Design Process and Methods Learners are trained in structured design methodologies central to any rigorous UI and UX design course, including design thinking, life-centred design, user and audience research, ideation, prototyping, testing, iteration, and evaluation. Emphasis is placed on translating insights into human-centred digital solutions.
  • User Research and Human Behaviour This domain focuses on qualitative and quantitative research methods, ethnographic inquiry, contextual observation, user testing, behavioural psychology, cognitive design, and research synthesis. These competencies strengthen analytical depth and research literacy, as expected of graduates of leading UI/UX design colleges in Bangalore and across India.
  • Interaction and Interface Design Learners develop advanced capabilities in information architecture, UI design principles and guidelines, navigation systems, micro-interactions, responsive design, prototyping workflows, and iterative interface refinement of core skills that define contemporary UI and UX design practice.
  • Accessibility and Inclusive Design This area emphasises universal design principles, WCAG accessibility standards, assistive technologies, and designing for diverse abilities. Through inclusive research methods and human-centred accessibility practices, learners are prepared to meet ethical and professional standards associated with the best UI UX design courses in Bangalore and globally aligned programmes.
  • Advanced Interaction Paradigms Students explore emerging domains such as voice interfaces, conversational design, chatbots, AR/VR interactions, gesture-based systems, and next-generation platform design. This exposure positions the programme alongside forward-looking UI and UX design courses that address evolving digital ecosystems.
  • Service Design and Systems Thinking This domain extends UI and UX design beyond screens to holistic experiences, covering service blueprinting, customer journey mapping, touchpoint design, ecosystem analysis, stakeholder mapping, and end-to-end experience orchestration across complex service systems.
  • UX Strategy and Business Integration Learners engage with design strategy, business model alignment, stakeholder management, design leadership, return on investment (ROI) of UX, and strategic design consulting. These competencies support industry readiness and strategic roles typically fostered by the best UI/UX design colleges in Bangalore.
  • Ethics, Sustainability, and Responsibility The curriculum embeds ethical design frameworks, awareness of dark patterns, data privacy, sustainable digital design, inclusive practices, and social impact design—reinforcing professional responsibility, central to a future-ready UI/UX design course.
  • Professional Practice and Research This domain focuses on portfolio development, case study documentation, internship integration, design research methodologies, academic writing, and dissertation development. It prepares learners for professional, entrepreneurial, and research-oriented pathways, as expected of graduates of recognised UI and UX design courses.

Curriculum Structure

Semester 1

  1. Drawing, Sketching and Visualisation
  2. Visual Design Principles
  3. Introduction to User Experience Design
  4. Studio 1: Brand Design
  5. Languages I: Rhetoric and Composition / English / Kannada / Hindi / Sanskrit / Malayalam
  6. Mind Management and Human Values – I

Semester 2

  1. Storytelling and Communication Design
  2. User Research Methods and Synthesis
  3. Studio 2: Idea to Artefact
  4. Languages II: Rhetoric and Composition / English / Kannada / Hindi / Sanskrit / Malayalam
  5. Mind Management and Human Values – II

Semester 3

  1. Behavioural and Cognitive Psychology in Design
  2. Information Architecture
  3. User Interface Design and Guidelines
  4. Studio 3: Prototyping, Usability Testing and Evaluation
  5. Environmental Science

Semester 4

  1. Ethnographic Methods and Contextual Inquiry
  2. Human–Computer Interaction (HCI)
  3. Accessibility and Inclusive Design
  4. Studio 4: Design for Special Needs Or Industry Project
  5. Open Elective – I
  6. Indian Constitution

Semester 5

  1. Advanced Interaction Design
  2. Design Systems and Component Libraries
  3. Service Design and Systems Thinking
  4. Studio 5: Design for Chatbot Or Voice Interface
  5. Studio 5: Digital Product and Campaign Systems
  6. Open Elective – II
  7. Portfolio Development

Semester 6

  1. Graduation Project
  2. Industry Internship
  3. Design Ethics and Sustainability
  4. Open Elective – III

Semester 7

  1. UX Strategy and Business Design
  2. Advanced Prototyping and Design Systems
  3. Elective I:
  4. Data-Driven Design and UX Analytics OR
  5. Information and Data Study
  6. Studio 6: Diagnostic Dashboard OR Gamified Simulator

Semester 8

  1. Gamification and UX
  2. Capstone Project
  3. Research Dissertation
  4. Open Elective – IV

Career Enhancement Programmes

  • Progressive Studio-Based Learning:Eight dedicated design studios across the programme address progressively complex challenges from brand design and prototyping to voice interfaces, diagnostic dashboards, gamified simulators, and capstone projects building a comprehensive professional portfolio.
  • Human-Centred and Research-Driven Approach: Strong emphasis on user research methods from Semester 1 onwards, including ethnographic methods, contextual inquiry, usability testing, and behavioural psychology ensuring evidence-based, empathetic design practice.
  • Specialisation in Emerging Interfaces: Advanced coursework and studios in conversational UI, voice design, AR/VR interactions, gamification, and immersive experiences prepare graduates for next-generation platforms beyond traditional screen-based interfaces.
  • Industry Integration and Live Briefs: Live projects with agencies, brands, NGOs, startups, and media houses build readiness for real-world constraints, timelines, feedback loops and deliverables.
  • Research and Academic Rigour: A unique research dissertation track (Semester 8) enables academically inclined learners to pursue careers in UX research, academic pathways, or doctoral studies while developing critical inquiry and scholarly writing capabilities.
  • Entrepreneurship and Strategic Thinking: Progression from foundational skills to UX strategy, business design, portfolio positioning, and independent practice preparation—supporting both employment and entrepreneurship pathways.

Programme Educational Objectives (PEOs)

  • PEO1: Professional Practice and Leadership
    Establish themselves as competent UI/UX design professionals, demonstrating leadership in design teams, agencies, or independent practice while contributing to innovative digital solutions that enhance user experiences.
  • PEO2: Innovation and Problem-Solving
    Create innovative, user-centred design solutions that address complex societal and commercial challenges by integrating emerging technologies and contemporary design methodologies.
  • PEO3: Adaptability and Strategic Thinking
    Adapt to emerging technologies and evolving user needs by employing iterative design thinking, systems thinking, and evidence-based decision-making.
  • PEO4: Ethical and Inclusive Design
    Demonstrate ethical design practices, inclusive thinking, and social responsibility in professional work, contributing to accessible and sustainable design solutions for diverse global communities.
  • PEO5: Lifelong Learning and Knowledge Advancement
    Engage in continuous professional development, adapt to evolving design technologies and methodologies, and contribute to design education and knowledge advancement.

Programme Outcomes (POs)

  • PO1: Design Literacy and Visual Communication
    Apply design principles, visual language, typography, and composition to create meaningful, aesthetic, and communicative user experiences.
  • PO2: Human-Centered Understanding
    Analyse cognitive, behavioural, and cultural insights to design inclusive, intuitive, and emotionally resonant interactions for diverse user populations.
  • PO3: Creative Problem Solving
    Employ design thinking processes to identify problems, ideate solutions, and prototype effective user-centred designs for diverse contexts.
  • PO4: Research and Evidence-Based Design
    Conduct qualitative and quantitative user research, usability testing, and data analysis to validate and improve design decisions through iterative evidence-based methods.
  • PO5: Interaction and Interface Design
    Design intuitive user interfaces, information architectures, and interaction patterns across digital platforms following established guidelines and accessibility standards.
  • PO6: Technology Integration and Tool Proficiency
    Utilise contemporary design tools, prototyping platforms, and emerging technologies to create adaptive, responsive, and innovative user experiences.
  • PO7: Ethical, Sustainable, and Inclusive Practice
    Demonstrate commitment to ethical design frameworks, accessibility standards, sustainable practices, and inclusive methodologies, ensuring equity and social responsibility.
  • PO8: Interdisciplinary Collaboration and Communication
    Collaborate effectively with cross-functional teams, stakeholders, and users while communicating design rationale clearly through professional documentation and presentations.
  • PO9: Innovation and Adaptability
    Explore emerging design paradigms, including immersive experiences, conversational interfaces, gamification, and AI-assisted design, while maintaining adaptability and a commitment to lifelong learning.

Career Outcomes

Graduates of the BA (Honours) in User Experience and User Interface (UI / UX) are well-prepared for diverse and evolving professional pathways, including:

  • Human-Centred Design and Interface Development
    Graduates shape intuitive, accessible, and engaging digital interfaces by translating human needs into functional and aesthetic design solutions. They contribute as UX/UI Designers, Interaction Designers, Product Designers, Information Architects, UX Writers, and Accessibility Specialists, applying principles of usability, visual communication, and inclusive design across web, mobile, and emerging platforms. Their work emphasises ethical responsibility, accessibility standards, and user well-being, ensuring that digital experiences are both effective and socially responsive.
  • User Research, Behavioural Insight, and Evidence-Based Practice
    With strong grounding in research methodologies and behavioural science, graduates analyse user behaviour and contextual factors to inform design decisions. Working as User Researchers, UX Researchers, Usability Analysts, Design Researchers, and UX Analytics Specialists, they conduct qualitative and quantitative studies, usability testing, and data-driven evaluations. This pathway enables graduates to support organisations in making evidence-based design and product decisions while strengthening research-informed innovation and academic-industry collaboration.
  • Experience Strategy, Systems Thinking, and Design Leadership
    Graduates operate at the intersection of design, strategy, and business, contributing to holistic experience ecosystems rather than isolated interfaces. As UX Strategists, Service Designers, Design System Designers, Design Consultants, and Junior UX Managers, they align user experience goals with organisational objectives, service workflows, and scalable design systems. Their capability to articulate design rationale and manage stakeholders supports leadership roles within multidisciplinary teams and complex digital environments.
  • Emerging Interfaces, Interaction Paradigms, and Experience Innovation
    Prepared for future-facing design challenges, graduates explore advanced interaction paradigms, including conversational, voice-based, immersive, and gamified systems. They contribute as Conversational Design Specialists, Voice Interface Designers, and Gamification Designers, shaping adaptive experiences across AI-enabled platforms, AR/VR environments, and data-driven interfaces. This pathway emphasises experimentation, ethical innovation, and responsiveness to technological change while maintaining a strong human-centred focus.
  • Entrepreneurship, Independent Practice, and Design-Led Ventures
    Graduates may pursue independent and entrepreneurial pathways by establishing consultancies, studios, or design-led ventures. As UX Design Entrepreneurs or Consultancy Founders, they apply strategic thinking, research literacy, and professional practice skills to deliver user-centred solutions for commercial, civic, and social impact contexts. This pathway supports freelance practice, startup ecosystems, and socially responsible design initiatives that address real-world challenges through innovation and empathy.
    Graduates of the programme develop transferable capabilities, interdisciplinary fluency, and a lifelong learning orientation, enabling them to adapt to evolving roles, technologies, and societal needs while contributing meaningfully to the future of user experience and interface design.

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