Master of Arts (M.A)

Journalism and Mass Communication

Program code: 041
Course code : 4110
Course Commencement : Sep 2022

The qualification required to apply for the program is a minimum of 50% marks in the respective bachelor’s degree from a recognized university. Students who are pursuing final year bachelor’s program are also eligible to apply.

Study Campus

Center for Management Studies
Jain (Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: +91 080-43430200/202

Admissions Office

JGI Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bangalore - 5600 69
P : +91 7337613222
P : +91 7337882360

M.A. Journalism and Mass Communication - Media is among the most influential forces in society today. By building your media literacy and competencies, you will not only gain a greater understanding of the world, but also develop important intellectual and transferable skills, so enhancing your employability.

The program in mass communication has a multi - pronged approach towards subjects like print, broadcast, video, graphics, film, and new - age media. The expansive, vital and rapidly changing roles of Mass Communication are covered in great depth.

  • Innovative and Learning Practice

    Jain (Deemed-to-be University) places importance on quality and value when it comes to academics and is committed to providing students with knowledge and skills that are in demand, besides offering opportunities to learn a variety of new concepts and skills.

  • Supportive Environment (Infrastructure)

    Well–equipped digital classrooms, e-library, and state-of the-art-infrastructure are offered to create a unique academic ambience. Jain (Deemed-to-be University) has a multi-disciplinary approach to provide cutting edge quality education to students and enhance discipline, integrity, and the ability to think innovatively. The University aims to create future leaders, who can be the driving force in the society.

  • Career Development Opportunities

    At Jain (Deemed-to-be University), students can build academic networks through seminars, conferences, University-Industry interface, study-tours, student-exchange programs, and internships that bring endless opportunities to create great career paths.

  • Further Study Guidelines

    Postgraduate programs at Jain (Deemed-to-be University) offer a strong basic foundation for further studies encouraging your passion to cater to human development as well as the changing industry and social needs.

Course Highlights
  • Specialize in any one of the following disciplines- Print Media, Radio & Television, Advertising and Public Relations. Students under each specialization will be put through latest industry-relevant training
  • Be trained in media software- Adobe InDesign (Print), ProTools (Sound) and Final Cut Pro (Television)
  • Be well equipped with print and layout section, video and audio studios for practical training
Semesters I
  • Communication and Media Theories
  • International Communication & Global Media Politics
  • Advertising & PR
  • Photojournalism
  • Print Media
  • Software Training
Semesters II
  • Audio Visual Communication
  • Emerging Media
  • Media Research
  • Minor Research Project
  • Development Journalism
  • Media Laws
  • Audio Visual Software
Semesters III
  • Cyber Culture
  • Data Journalism
  • Advanced Media Research and Project Work
  • Social Media Marketing
  • Story Telling for Digital Media
  • Media Management & Digital Entrepreneurship
  • Advanced Journalistic Writing
  • Web 5.0
  • TV & Documentary Production
  • Theatre & Performing Arts
Semesters IV
  • Media and Culture
  • Film Studies
  • Mobile & 360 Journalism
  • Writing for Media
  • Dominant Streams of Media
  • Integrated Marketing Communication
  • Digital Media Publishing
  • Digital Film Making
  • Graphic Design and E - Content
  • Advanced Photography
  • Internship

Semester I & II- graphic design & photography - 2 hrs practical training by professional trainers per week

Semester III & IV - certified program in advertising & PR- certification by the ju-cms and an accredited ad agency

Semester V & VI- practical training - 5 days in a week in chosen electives

The strong influence that media holds over people's life has also attracted many to start a career in Media & Entertainment. The business opportunities in Indian media and entertainment industry are enormous. There is untapped potential along with the good creativity talent. Good economy, FDI inflow, higher per capita income are the main reasons, because of which new media industries are opening up, thus giving good career in media industry.

Media and entertainment has various departments that you can fit yourself in such as marketing, technical, designing, managerial, editing, scaling, anchoring, acting, composing, directing, producing, editing and so on. One can work as a technical officer, Director, art director, general manager, print officer, supervisor, publication officer, reader, producer, editor, writer, stylist etc. You can for companies like Times of India, Hindustan Times, Tribune, Elle, Vogue, Motion Pictures, and news channels like Aaj Tak, IBN7, Times Now and all other entertainment channels or production houses like Illuminati, Yash Raj Films etc.