BBA (WOW – World of Work) Special Emphasis on Entrepreneurship


Eligibility

The minimum qualification required to apply is a pass in the 10+2 examination in Science / Commerce/ Arts from PUC / ISC / CBSE or equivalent board.

Overview

The Bachelor of Business Administration - Entrepreneurship Programme is focused on developing an entrepreneurial mindset. It deals with ideation and helps create business opportunities. The course hones the students with the skills and knowledge required for an entrepreneurship journey.

The Programme involves a detailed study of business management and gives in-depth knowledge across specific sectors in the start-up environment. The courses across Marketing, Strategy, Finance, Accounting, Taxation, and BBA specialisation are delivered to the students.

Description

3 Year Degree programme

4 Years Honours/Honours with Research programme

Award

Bachelor of Business Administration-Entrepreneurship-World of Work

Bachelor of Business Administration (Honours/Honours with Research)

No of Credits

120 minimum and as specified

140 minimum and as specified

Eligibility

As per University norms

For Honours with Research, minimum CGPA eligibility will apply

Program code: 006
Course Commencement : July 2024

Study Campus

Center for Management Studies
Jain (Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: 080-46501738/8046650100.
E: [email protected]
W : cms.ac.in


Admissions Office

JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bengaluru - 560069
P : + 91 7337614222

Curriculum Structure
  • Language - I (Kannada/Hindi/Sanskrit/Additional English)
  • English - I
  • Managerial Accounting - I
  • Introduction to Entrepreneurship
  • Design Thinking and Innovation
  • Start Up Effectiveness
  • Mind Management & Human Values - I
  • Language - II (Kannada/Hindi/Sanskrit/Additional English)
  • English - II
  • Introduction to Sector-wise Start-ups
  • Contemporary Marketing Practices
  • Quantitative Analysis for Decision Making
  • Mind Management & Human Values - II
  • Project - 1
  • Entrepreneurial Finance
  • Finance
    • DSE - 1 Macro Economics
    • DSE - 2 Start-ups in Financial Services
  • Food & Beverages
    • DSE - 1 Food Science
    • DSE - 2 Society, Lifestyle and Food
  • Textiles and Apparels
    • DSE - 1 Introduction to Textiles
    • DSE - 2 History of Costumes
  • Minor Specialisation: Direct Tax
  • General Elective-I
  • Basics of Design
  • Environmental Studies
  • Business Law
  • Finance
    • DSE - 3 Monetary Economics
    • DSE - 4 International Finance
  • Food & Beverages
    • DSE - 3 Introduction to F & B
    • DSE - 4 Nutrition and Food Web
  • Textiles and Apparels
    • DSE - 3 Visual Merchandising
    • DSE - 4 Distribution Management
  • Minor Specialisation: Indirect Tax
  • General Elective-2
  • Indian Constitution
  • Project - 2
  • Managerial Accounting – II
  • Advertising and Digital Marketing
  • Finance
    • DSE-5 Security Analysis and Portfolio Management – I
    • DSE-6 Mergers and Acquisitions
  • Food & Beverages
    • DSE-5 Food Standards and Quality
    • DSE-6 HORECA
  • Textiles and Apparels
    • DSE-5 Managing Luxury Markets
    • DSE-6 Sustainability and Fashion
  • Minor Specialisation: Brand Management
  • General Elective-3
  • E- Commerce
  • Labour Law
  • Pricing and Sales Management
  • Finance
    • DSE-7 Security Analysis and Portfolio Management - II
    • DSE-8 Behavioural Finance
  • Food & Beverages
    • DSE-7 Hospitality Management
    • DSE-8 Food Technology
  • Textiles and Apparels
    • DSE-7 Production and Operations Management
    • DSE-8 Import and Export of Apparels
  • Information Systems in Start-ups
  • General Elective - 4
  • Cyber Security
  • Project - 3
  • Strategic Management
  • Foreign Language - 1
  • Introduction to Leadership
  • Corporate Social Responsibility
  • Understanding Indian Politics and Administration
  • Customer Analytics
  • Project - 4
  • Business Communication
  • Foreign Language -2
  • Contemporary Human Resource Management
  • Crisis Management
  • Rethinking Contemporary Issues
  • Project - 5
Course Highlights
  • Opportunity to learn through unique learning model with assessments, presentations, assignments and case study analysis
  • Opportunity to develop entrepreneurial skills for required a successful entrepreneurial journey
  • Opportunity to develop communication, analytical and leadership skills
Career Enhancement Programs

The BBA Honours -World of Work (WoW) programme also offers value-added programmes and courses like Dual qualification, Toastmasters International, Stock Market, Lab Hours, Digital Marketing and MS Office for the integrated development of its students. These programmes focus on a plethora of skills ranging from being an effective communicator to the most promising entrepreneur. BBA Entrepreneurship – World of Work (WoW) programme emphasises creativity, innovation, business acumen, marketing skills, financial analysis, and general management. These qualities are very important for students aspiring to take on entrepreneurial roles in the start-up world. In addition to this, the students can choose specialised courses at the master’s level, including BBA specialisations to further enhance their expertise in specific areas of business.

Career Outcomes

Exploring Opportunities after Bachelor of Business Administration in Entrepreneurship

The Bachelor of Business Administration Entrepreneurship programme is built around the objective of helping ambitious minds explore the field of entrepreneurship. The students will also be exposed to the nuances of various industry sectors like Textile and Apparel, Food and Beverages and Fintech. The core outcome lies in the demonstration of an entrepreneurial mindset while journeying from ideation to prototyping.

Key job roles:

  • Entrepreneur
  • Venture Capitalist
  • Angel Investor
  • Investment Consultant