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Master of Management Studies

Digital Business Integrated with HETIC School of Digital Leadership

Course Commencement : Sep 2020

The minimum qualification required to be eligible for admission is 50% aggregate in the Graduate/Degree examination from a recognized university

Study Campus

Jain (Deemed-to-be University) Campus
#17, 6 th Floor
Babburkamme Seva Samithi
Next to TCS, Seshadri Road
Bangalore – 560 009

Admissions Office

JGI Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9 th Block Campus
Bangalore – 560 069

The MMS Digital Business program from the HETIC School of Digital Leadership is designed to create professionals who can identify and adapt to the changing digital landscape by leveraging futuristic tools, techniques, and technologies. The primary goal of the curriculum is to develop business leaders and entrepreneurs capable of bringing transformative changes in the digital space. The program encompasses the Technical, Management, Design, and Humanities aspects of Digital Business.

HETIC is built around a pedagogy involving autonomy, initiative, collaboration, innovation, and interdisciplinarity. It works on the three pillars of practical education, industry collaboration, and international standards. Students imbibe these qualities to gain a head start in their careers as entrepreneurs, intrapreneurs, or digital business professionals.

  • Innovative and Learning Practice

    Jain (Deemed-to-be University) places importance on quality and value when it comes to academics and is committed to providing students with knowledge and skills that are in demand, besides offering opportunities to learn a variety of new concepts and skills.

  • Supportive Environment (Infrastructure)

    Well–equipped digital classrooms, e-library, and state-of the-art-infrastructure are offered to create a unique academic ambience.Jain (Deemed-to-be University) has a multi-disciplinary approach to provide cutting edge quality education to students and enhance discipline, integrity, and the ability to think innovatively. The University aims to create future leaders, who can be the driving force in the society.

  • Career Development Opportunities

    At Jain (Deemed-to-be University), students can build academic networks through seminars, conferences, University-Industry interface, study-tours, student-exchange programs, and internships that bring endless opportunities to create great career paths.

  • Further Study Guidelines

    Postgraduate programs at Jain (Deemed-to-be University) offer a strong basic foundation for further studies. We help you develop career-specific skills and traits that are desired in the industry.

Course Highlights
  • Vetted by seasoned industry masters and professionals.
  • Graduates of the program will receive professional certification from HETIC, Paris, and MMS degree from Jain (Deemed-to-be University), Bengaluru.
  • Students will work closely with industry professionals from France and India, who will also act as mentors, to gain insights into the most advanced drifts in business and technology.
  • Round-the-year live projects and industry internships available to facilitate students to work on real-world business problems using technology and design thinking.
  • Semester-wise project evaluations by faculty from HETIC, France, and India.
  • Access to Artificial Intelligence and Machine Learning Lab, Design Lab, IoT, and Robotics Lab with Young Entrepreneur Space set up in the campus premises
  • Study tour to Paris to gain a global perspective of business and promote an enterprising mindset.
  • Aspirants will get the opportunity to attend classes and collude on projects with international students and faculty.
Semester I
  • Principles of Management
  • Managerial Economics
  • Quantitative Techniques
  • Financial Accounting and Reporting
  • Economic Environment of Business
  • Introduction to Entrepreneurship
  • International Business Management
  • Soft Elective - I
  • i. Business of e-Commerce
  • ii. Social Media Marketing
Semester II
  • Marketing Management
  • Financial Management
  • Human Resources Management
  • Corporate Strategy
  • Research Methodology
  • Business Transformation through Technology
  • Customer Experience Management
  • Open Elective
  • i. Introduction to Programming
Semester III
  • Data Mining Techniques
  • Business Intelligence and Analytics
  • Knowledge Management
  • Human Computer Interaction
  • Design Thinking
  • Enterprise Resource Management
  • Soft Elective-II
  • i. Leveraging Digital Platforms
  • ii. Digital Strategy
  • Project
Semester IV
  • Machine Learning and Artificial Intelligence for technology Leaders
  • Leading Disruptive Change in Digital Economy
  • Managing Virtual Organizations
  • Emerging Technologies
  • Project Work, Dissertation / Internship and Report

Replicating the model of synergetic from HETIC, France, students will get a chance to work on live projects sourced from the industry under the guidance of well-versed faculty. These high-quality projects present a professional opportunity to students and connect them with international clients while pursuing their course at the institute.

Bootcamps, industry visits, and masterclasses by international faculty expedite students to be at the forefront of technological advancements and gain insights into an evolving domain. Industry immersion and student exchange programs further enhance the learning process by empowering workplace skillsets and an entrepreneurial mindset.

The MMS Digital Business program empowers students to pursue careers in Digital Marketing, E-Commerce, Digital Analytics, UI/UX Design, AR/VR/MR, Big Data, Data Science, Web Development, Robotics, IoT, Artificial Intelligence, Digital Business Management, Entrepreneurship, and International Business.