Master of Management Studies (MMS)

Digital Business Integrated with HETIC School of Digital Leadership

Eligibility

The minimum qualification required to be eligible for admission is 50% aggregate in the Graduate/Degree examination from a recognized university

Overview

The MMS Digital Business program from the HETIC School of Digital Leadership is designed to create professionals who can identify and adapt to the changing digital landscape by leveraging futuristic tools, techniques, and technologies. The primary goal of the curriculum is to develop business leaders and entrepreneurs capable of bringing transformative changes in the digital space. The program encompasses the Technical, Management, Design, and Humanities aspects of Digital Business.

HETIC is built around a pedagogy involving autonomy, initiative, collaboration, innovation, and interdisciplinarity. It works on the three pillars of practical education, industry collaboration, and international standards. Students imbibe these qualities to gain a head start in their careers as entrepreneurs, intrapreneurs, or digital business professionals.

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Course Commencement : Sep 2021

[email protected]

Study Campus

Jain (Deemed-to-be University) Campus
#17, 6 th Floor
Babburkamme Seva Samithi
Next to TCS, Seshadri Road
Bangalore – 560 009

Admissions Office

JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9 th Block Campus
Bangalore – 560 069

Curriculum Structure

Semester I

Principles of Management
Managerial Economics
Quantitative Techniques
Financial Accounting and Reporting
Economic Environment of Business
Introduction to Entrepreneurship
International Business Management
Soft Elective - I
i. Business of e-Commerce
ii. Social Media Marketing

Semester II

Marketing Management
Financial Management
Human Resources Management
Corporate Strategy
Research Methodology
Business Transformation through Technology
Customer Experience Management
Open Elective
i. Introduction to Programming

Semester III

Data Mining Techniques
Business Intelligence and Analytics
Knowledge Management
Human Computer Interaction
Design Thinking
Enterprise Resource Management
Soft Elective-II
i. Leveraging Digital Platforms
ii. Digital Strategy
Project

Semester IV

Machine Learning and Artificial Intelligence for technology Leaders
Leading Disruptive Change in Digital Economy
Managing Virtual Organizations
Emerging Technologies
Project Work, Dissertation / Internship and Report

Course Highlights

Vetted by seasoned industry masters and professionals.
Graduates of the program will receive professional certification from HETIC, Paris, and MMS degree from Jain (Deemed-to-be University), Bengaluru.
Students will work closely with industry professionals from France and India, who will also act as mentors, to gain insights into the most advanced drifts in business and technology.
Round-the-year live projects and industry internships available to facilitate students to work on real-world business problems using technology and design thinking.
Semester-wise project evaluations by faculty from HETIC, France, and India.
Access to Artificial Intelligence and Machine Learning Lab, Design Lab, IoT, and Robotics Lab with Young Entrepreneur Space set up in the campus premises
Study tour to Paris to gain a global perspective of business and promote an enterprising mindset.
Aspirants will get the opportunity to attend classes and collude on projects with international students and faculty.

Career Enhancement Programs

Replicating the model of synergetic from HETIC, France, students will get a chance to work on live projects sourced from the industry under the guidance of well-versed faculty. These high-quality projects present a professional opportunity to students and connect them with international clients while pursuing their course at the institute.

Bootcamps, industry visits, and masterclasses by international faculty expedite students to be at the forefront of technological advancements and gain insights into an evolving domain. Industry immersion and student exchange programs further enhance the learning process by empowering workplace skillsets and an entrepreneurial mindset.

Career Outcomes

The MMS Digital Business program empowers students to pursue careers in Digital Marketing, E-Commerce, Digital Analytics, UI/UX Design, AR/VR/MR, Big Data, Data Science, Web Development, Robotics, IoT, Artificial Intelligence, Digital Business Management, Entrepreneurship, and International Business.