Bachelor of Arts (Professional)

Journalism and Mass communication

Program code: 001B
Course code : 1B01
Course Commencement : July 2023

The minimum qualification required to apply is a pass in the 10+2 examination in Science / Commerce / Arts from PUC / ISC / CBSE or equivalent board.

Study Campus

Center for Management Studies
Jain (Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: +9180 4343 0200 / 202

Admissions Office

JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bangalore - 5600 69
P : +91 9606045275
P : +91 7337882364

Journalism and Mass Communication (Media Studies) - Media is among the most influential forces in society today. By building your media literacy and competencies, you will not only gain a greater understanding of the world, but also develop important intellectual and transferable skills, so enhancing your employability. You will gain experience of both traditional and new media formats in one of the country's best learning and teaching environments. This course aims to produce confident and motivated graduates who will be able to manage complex problems.

Course Highlights
  • Center for Management Studies offers professional-standard technical, production, teaching and research facilities plus a dedicated team of specialist staff who are involved in diverse commercial production activities, as well as support you with your studies.
  • The established Media Center houses a large television studio, radio broadcast facilities, six air-conditioned TV edit suites, and a separate post-production teaching facility.
  • Do a variety of career enhancement programs.
  • Get good placement opportunities and career support from our experienced faculty.
  • Get trained on the fundamentals

    Jain (Deemed-to-be University) places importance on quality and value when it comes to academics and is committed to providing students with knowledge and skills that are in demand, besides offering opportunities to learn a variety of new concepts and skills.

  • Delve into the Experiential Learning

    Well–equipped digital classrooms, e-library, and state-of the-art-infrastructure are offered to create a unique academic ambience. Jain (Deemed-to-be University) has a multi-disciplinary approach to provide cutting edge quality education to students and enhance discipline, integrity, and the ability to think innovatively. The University aims to create future leaders, who can be the driving force in the society.

  • Get trained on career centric concepts

    At Jain (Deemed-to-be University), students can build academic networks through seminars, conferences, University-Industry interface, study-tours, student-exchange programs, and internships that bring endless opportunities to create great career paths.

  • Further Study Guidelines

    Programs at Jain (Deemed-to-be University) offer a strong basic foundation for further studies encouraging your passion to cater to human development as well as the changing industry and social needs.

Semesters I
  • Introduction to Communication
  • Reporting and editing
  • History of Journalism
  • Mind Management and Human Values
  • Hindi / Sanskrit / Kannada / Additional English
  • English 1
Semesters II
  • Introduction to Media Theories
  • Online Journalism
  • Introduction to A/V Media
  • Computer Fundamentals
  • Hindi / Sanskrit / Kannada / Additional English
  • English II
Semesters III
  • Advertising
  • Public Relations
  • Photojournalism
  • Creative Writing / Gender Studies (Generic Elective - GE 1)
  • Communicative English (Ability Enhancement Compulsory Course - AECC 1)
  • Theatre & Dramatics (Skill Enhancement Course – SEC 3) / Spanish
Semesters IV
  • Business Journalism
  • New Media
  • Development Communication
  • Contemporary politics & the challenges of globalization / Managerial Economics for media (Generic Electives - GE 2)
  • Environmental Studies (Ability Enhancement Compulsory Course - AECC 2)
  • Personality development (Skill Enhancement Course - SEC 4) / French
Semesters V
  • Film Studies
  • Culture Studies
  • Media Research Methodology
  • Public & Media Relations or Advertising in Contemporary Society
  • Media, Gender and Human Rights or Social Thoughts and Contemporary Issues Ture and Magazine Writing or Documentary Production
Semesters VI
  • Media Laws and Ethics
  • Introduction to Film Making
  • International Communications
  • Electronic Media Production or Media Management and Entrepreneurship leisure and Life Style Reporting or Event Management
  • Project or Digital Marketing
  • E-Commerce or Contemporary Approaches To Management and Entrepreneurship

Semester I & II- graphic design & photography - 2 hrs practical training by professional trainers per week

Semester III & IV - certified program in advertising & PR- certification by the ju-cms and an accredited ad agency

Semester V & VI- practical training - 5 days in a week in chosen electives

The strong influence that media holds over people’s life has also attracted many to start a career in Media & Entertainment. The business opportunities in Indian media and entertainment industry are enormous. There is untapped potential along with the good creativity talent. Good economy, FDI inflow, higher per capita income are the main reasons, because of which new media industries are opening up, thus giving good career in media industry.

Media and entertainment has various departments that you can fit yourself in such as marketing, technical, designing, managerial, editing, scaling, anchoring, acting, composing, directing, producing, editing and so on. One can work as a technical officer, Director, art director, general manager, print officer, supervisor, publication officer, reader, producer, editor, writer, stylist etc. You can for companies like Times of India, Hindustan Times, Tribune, Elle, Vogue, Motion Pictures, and news channels like Aaj Tak, IBN7, Times Now and all other entertainment channels or production houses like Illuminati, Yash Raj Films etc.