Bachelor of Business Administration

Sports Management

Program code: 006
Course Commencement : July 2022

The minimum qualification required to apply is a pass in the 10+2 examination in Science / Commerce/ Arts from PUC / ISC / CBSE or equivalent board.

Study Campus

Center for Management Studies
Jain (Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: 080-46501738/8046650100.
E: [email protected]
W :

Admissions Office

JGI Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bengaluru - 560069
P : + 91 7337614222

BBA with a specialization in sports management is designed to prepare students for a management career in professional sports and recreation business. The program focuses on providing core educational skills, foundational understanding, and practice by allowing students to engage in experiential learning along with being made aware of the best practices observed in the business, related sports domains, and other allied industry partners. The course structure, vetted by industry specialists and academic experts, will proffer aspirants with the skills, capabilities, and personality that are required in the sports industry. Students pursuing the BBA Sports Management will engage in a challenging, exciting, academically demanding, and relevant program of study. The program will comprise of approaches embedding work-related learning culture within the curriculum with classes, live sports event management projects, industry mentoring, industry-based seminars, and case studies. Students will be offered hands-on training through event simulations, interactions with sports personalities and executives from the industry, field trips, opportunities to participate in international and national competitions as well as placement possibilities with leading sports organizations worldwide.

Semester I
  • Core Papers
  • Business Management
  • Quantitative Techniques - I
  • Financial Accounting
  • Business Trends
  • Language
  • English - I
  • Generic Elective (GE)
  • Language - I
Semester II
  • Core Papers
  • Business Economics
  • Cost and Management Accounting
  • Quantitative Techniques - II
  • Language
  • English - II
  • Generic Elective (GE)
  • Language - II
  • Skill Enhancement Course (SEC)
  • Mind Management and Human Values
Semester III
  • Core Papers
  • Marketing Management
  • Human Resource Management
  • Entrepreneurship Development
  • Corporate Accounting
  • Ability Enhancement Course (AEC)
  • Environmental Studies
  • Skill Enhancement Course (SEC)
  • Ethics and Values
Semester IV
  • Core Papers
  • Research Methodology
  • Business Law
  • Production and Operations Management
  • Business Finance
  • Ability Enhancement Course (AEC)
  • Communicative English
  • Skill Enhancement Course (SEC)
  • Spanish / French /Case Analysis
Semester V
  • Core Papers
  • International Business
  • Core Elective
  • CE-1
  • CE-2
  • Generic Elective (GE)
  • Food, Nutrition and Fitness
  • Ability Enhancement Course (AEC)
  • Communicative English
  • Discipline Specific Course (DSC)
  • DSE-1
  • DSE-2
  • DSE-3
Semester VI
  • Core
  • Corporate Governance
  • Business Taxation
  • Skill Enhancement Course (SEC)
  • Rules for Sports
  • Generic Elective (GE)
  • Management Information System – ERP
  • Discipline Specific Course(DSC)
  • DSE – 4
  • DSE – 5

Sports Management is all about using management skills to plan, develop, organize, and market sports and related programs. There are numerous types of sports events and management activities that students will be trained on to plan and organize. This program will equip the students with:

  • Ability to comprehend knowledge of the Sports industry, to take part in substantive discussions, and to make decisions according to changing circumstances.
  • Ability to apply the knowledge gained in the management of sports according to the set operational and strategic aims, to follow the application process, and to make decisions.
  • Ability to carry out sports as a professional activity, to express and analyze information, problems, and to find solutions using a scientific approach.
  • Ability to assume responsibility of managing sports event, be able to work in a team, delegate and coordinate responsibilities.

On successful completion of the program, students will be able to:

  • Apply critical analysis skills to real-world situations in sports contexts.
  • Analyze and critically evaluate the concepts, development, and defining characteristics of sports as an area of academic and applied study in a global context.
  • Express ideas formally and communicate information appropriately and accurately using a range of media.
  • Develop working relationships using teamwork and leadership skills, recognizing and respecting different perspectives.
  • Manage professional development for a career in the sports industry, reflecting on progress and taking appropriate action.
  • Apply and synthesize models, theories, and concepts from a range of academic disciplines that can effectively manage sports-related operations and services.
  • Critically assess business opportunities and managerial requirements in a range of sports sectors.
  • Analyze and evaluate the strategic issues associated with sports management and the organization of sports events.
  • Explore ethical, policy and decision-making processes that inform sports stakeholders.

The program will qualify students to become management professionals and learn about the application of finance, marketing, law, and business in the field of sports. On completion of the course, graduates can work in the sports management industry and find employment in the role of managers, coaches, and marketing and public relations specialists.