Overview

The Bachelor of Business Administration with a specialisation in sports management is designed to prepare students for a management career in professional sports and recreation business. The programme focuses on providing core educational skills, foundational understanding, and practice by allowing students to engage in experiential learning along with being made aware of the best practices observed in the business, related sports domains, and other allied industry partners. The course structure, vetted by industry specialists and academic experts, will offer aspirants the skills, capabilities, and personality that are required in the sports industry. Students pursuing the BBA in Sports Management will engage in a challenging, exciting, academically demanding, and relevant programme of study. The programme will comprise of approaches embedding work-related learning culture within the curriculum with classes, live sports, event management projects, industry mentoring, industry-based seminars, and case studies. Students will be offered hands-on training through event simulations, interactions with sports personalities and executives from the industry, field trips, and opportunities to participate in international and national competitions as well as placement possibilities with leading sports organisations worldwide.