Candidates must have successfully completed their 10 + 2 (level 4.0 / Class 12) or equivalent examination from a recognized board.
The management guru Peter Drucker famously said, “The purpose of a business is to create a customer,” for which one requires marketing. BBA Branding and Advertising focuses on the essential elements of creating and sustaining a brand’s identity. A Brand reflects the persona or often even the culture and reputation of a company or product. Advertising, one of the pillars of marketing, focuses on attracting new customers and increasing sales. It usually refers to paid campaigns meticulously crafted to reach a target audience using various media, such as the Internet, newspapers, magazines, posters, television, and radio. BBA in Branding and Advertising is an ideal choice for those seeking to master the art of acquiring and retaining customers while ensuring sales growth and profitability.
The BBA in Branding and Advertising prepares students to create synergy between branding and advertising. Advertising increases brand recognition, while branding influences the style and direction of advertising campaigns. This relationship ensures brand accountability, strengthens reputation, and drives innovation, making BBA Branding and Advertising a critical specialisation for aspiring marketing professionals.
Center for Management Studies
JAIN(Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: 080-46501738/080 - 43430200/201
E: info@cms.ac.in
W : cms.ac.in
JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bengaluru - 560069
P : 080 - 46501738 / 7337614222
*Semester VII and VIII curricula will be available shortly.
The Programme is created and curated by the Architects and Gurus of the Academic, Branding, and Advertising industries, who bring their collective wisdom and more than 100 years of experience.
The practical learning approach through various strategic and experiential activities empowers the students to confidently become unique professionals and take control of their destinies while on the program.
To develop an in-depth understanding of the theories, models and processes of Advertising.
Develop skills in formulating and implementing marketing strategies for brands and businesses.
To familiarise students with the ingredients for developing a marketing strategy.
To understand Identifying Brands and explain strategies that build brand equity.
Developing the knowledge of how branding can be applied to marketing.
Appraise students on the critical issues of managing a brand portfolio and making strategic brand decisions.
At the end of the programme, the graduate will :
possess strong communication and storytelling skills.
be able to develop a holistic perspective of Brands and distinguish between brand-building
and branding in the context of organisation, product and marketing
apply appropriate branding ideas to marketing efforts.
be equipped to conceptualise, design and implement advertisement campaigns.
be equipped and job-ready with a Bachelor of Business Administration degree in advertising, marketing, and branding roles.
Exploring Opportunities after Bachelor of Business Administration in Branding & Advertising
The BBA in Advertising and Branding offers a wide range of jobs. The competencies demanded of professionals include exemplary communication, creativity, and critical thinking skills, which are generally in short supply. This programme is uniquely designed to develop these skills in students and ensure a bright career and professional growth.
Advertising careers involve increasing client sales through various departments, such as creative, production, media, or research. Public relations involves helping businesses and institutions make effective decisions. Advertising school graduates can specialise in creative design, media planning, market research, or BBA specialisation to excel in the dynamic industry.
Client Servicing Manager/Director
Advertising Media Planner
Media Researcher
Creative Developer
Copywriter/Illustrator
Account Planning
Production Manager
Director of Advertising
Director of Public Relations
Public Relations Specialist
Artists
BBA in Branding and Advertising is a three-year undergraduate programme that teaches students how to create, promote, and manage brands and businesses. It combines business and marketing with creativity, critical thinking, and entrepreneurship.
The scope of branding is broad and can apply to many different areas, including products, services, people, and organisations. Branding can help establish a company's identity and build relationships with customers.
Branding refers to the overall image and identity a company cultivates to build long-term customer loyalty and perception. Conversely, advertising is a specific marketing tactic used to promote a product or service through targeted campaigns aimed at immediate sales and brand awareness.
The "4 V's of Branding" refer to vision, voice, values, and visuals.
The 4 Ps of branding are product, price, place, and promotion.
The 5 C's of branding are clarity, consistency, content, community, and confidence.