BBA in Sports Management

Bachelor of Business Administration (Honours / Honours with Research)

Sports Management


Overview

The BBA in Sports Management is designed to prepare students for a management career in professional sports and the recreation business. This BBA Sports Management programme provides core educational skills, foundational understanding, and practice by allowing students to engage in experiential learning and be aware of the best practices observed in the business, related sports domains, and other allied industry partners. The course structure, vetted by industry specialists and academic experts, equips aspirants with the skills, capabilities, and personality required in the sports industry. Students pursuing the BBA in Sports Management colleges in Bangalore will engage in a challenging, exciting, academically demanding, and relevant programme of study. The BBA in Sports Management programme embeds a work-related learning culture within the curriculum through classes, live sports, event management projects, industry mentoring, industry-based seminars, and case studies. Students will also receive hands-on training through event simulations, interactions with sports personalities and executives from the industry, field trips, opportunities to participate in international and national competitions, and placement possibilities with leading sports organisations worldwide.

Description

3 Year Degree programme

4 Years Honours/Honours with Research programme

Award

Bachelor of Business Administration (Sports Management)

Bachelor of Business Administration (Honours/Honours with Research)

No of Credits

120 minimum and as specified

160 minimum and as specified

Eligibility

As per University norms

For Honours with Research, minimum CGPA eligibility will apply

Eligibility

Candidates must have successfully completed their 10 + 2 (level 4.0 / Class 12) or equivalent examination from a recognized board.

Program code: 006
Course Commencement : Aug 2026

Study Campus

Center for Management Studies
JAIN(Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: 080-46501738/080 - 43430200/201
E: info@cms.ac.in
W : cms.ac.in


Admissions Office

JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bengaluru - 560069
P : 080 - 46501738 / 7337614222

Curriculum Structure

  • Ethics for Business
  • Quantitative Techniques for Decision Making
  • Business Accounting
  • Introduction to Sports Management and Governance
  • English-I
  • Language-I
  • Hindi-I
  • Kannada-I
  • Sanskrit-I
  • Additional English-I
  • Open Elective
  • Mind Management and Human Values - I
  • TDPCL-1: Transdisciplinary Project Centric Learning

  • Human Resource Management
  • Foundation of Sports Marketing
  • Creation and Management of Sports Brands
  • Open Elective
  • Business Communication
  • Language-II
  • Hindi-II
  • Kannada-II
  • Sanskrit-II
  • Additional English-II
  • Mind Management and Human Values - II
  • TDPCL-2: Transdisciplinary Project Centric Learning

Major Electives
  • Fan Engagement
  • Strategic Management in Sports
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Emerging Technologies
  • Environmental Studies
  • Open Elective
  • Organisational Study / Start -Up Work / Internship Project
  • TDPCL-3: Transdisciplinary Project Centric Learning

  • Indian Bazaar
Major Electives
  • Sports Sales and Sponsorships
  • Sports Event Management
  • Media and Broadcasting in Sports
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Indian Constitution
  • TDPCL-4: Transdisciplinary Project Centric Learning

  • Management Accounting
  • Income Tax-I
  • Strategic Management
Major Electives 1
  • Athlete Development and Management
  • Facilities and Infrastructure Management
Major Electives 2
  • Grassroots Development in Sports
  • CSR in Sports and Sports for Development
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • TDPCL-5: Transdisciplinary Project Centric Learning

  • Income Tax - II
  • Legal Aspects of Business
Major Electives 3
  • Sports Data Analytics
  • Business of Leagues
Major Electives 4
  • Sports Merchandising and Retail
  • Sports Law
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • TDPCL-6: Transdisciplinary Project Centric Learning

Honours
  • Advanced Excel for Business
  • Qualitative and Quantitative Research Methods
  • Corporate Governance and Sustainability
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Internship
  • Seminar
Honours with Research
  • Case Development and Research
  • Qualitative & Quantitative Research Methods
  • Operations Research Methods
  • Data Analysis - Tools & Techniques
  • Research Ethics and Academic Writing
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Master Thesis

Honours
  • Emotional Intelligence for Leadership
  • Data Driven Decision Making
  • Design Thinking and Innovation Management
  • Project Management
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Master Thesis
Honours with Research
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Master Thesis

Career Enhancement Programs

On successful completion of the programme, students will be able to:

  • To evaluate concepts worldwide, a vital aspect of the BBA Honours with a focus on sports management is the use of essential analysis skills when dealing with sports contexts.

  • The critical skills taught in the BBA in Sports Management course are communicating ideas effectively using various media in formal situations.

  • Fostering teamwork and leadership skills, respecting diversity of views.
     

  • Manage professional development for a career in sports, taking into account progress.

  • To successfully manage sports operations, assess business opportunities, evaluate strategic matters, and synergise academic concepts.

Career Outcomes

Exploring Opportunities after Bachelor of Business Administration in Sports Management

The BBA in Sports Management programme will qualify students to become management professionals and teach them about applying finance, marketing, law, and business to the sports industry. After completing the BBA Sports Management course, graduates can work in the sports management industry and find employment as managers, coaches, and marketing and public relations specialists.

FAQ's

What is a BBA in Sports Management?


A BBA in Sports Management is an undergraduate programme combining business administration and sports. It prepares students to manage and market sports organisations, events, and athletes.

What is the highest-paying job in Sports Management?


Some of the highest-paying jobs in Sports Management are as follows:

  • Athletic Trainer
  • Athletic Director
  • Account Manager (Sports Industry Focused)
  • Facilities Manager
  • Celebrity Sports Manager
  • Sports Promoter

How to study Sports Management?


Students can pursue a bachelor's degree, Master of Business Administration (MBA), or certification programme at a university or business school to study sports management.

What is the scope of Sports Management?


Sports management is a career that involves designing, coordinating, and administering sports and recreational organisations. ports management involves a broad range of careers in -

  • Event Management
  • Facility Management
  • Athlete Management
  • Marketing
  • Media and Broadcasting
  • Analytics
  • Entrepreneurship
  • Coaching
  • Sports Analysis