50% in the 12th standard final examinations/PUC from a recognised board
The management guru, Peter Drucker famously said “The purpose of a business is to create a customer” for which one requires marketing. A Brand reflects the persona or often even the culture and reputation of a company or product. Advertising is one of the pillars of marketing that focuses on attracting new customers and increasing sales. It usually refers to paid campaigns that are meticulously crafted to reach a target audience using a variety of media, such as the internet, newspapers, magazines, posters, television, and radio. The Bachelor of Business Administration in Branding and Advertising helps in the acquisition and retention of customers, as well as the growth of sales and profitability.
In the context of BBA specialisation, this synergy between branding and advertising will become even more important. Brand recognition can be increased by advertising, and branding influences the style and direction of advertising campaigns. Marketing can manage brand accountability and shore up a brand’s reputation.
|
Description |
3 Year Degree programme |
4 Years Honours/Honours with Research programme |
|
Award |
Bachelor of Business Administration (Branding & Advertising) |
Bachelor of Business Administration (Honours/Honours with Research) |
|
No of Credits |
120 minimum and as specified |
160 minimum and as specified |
|
Eligibility |
As per University norms |
For Honours with Research, minimum CGPA eligibility will apply |
Center for Management Studies
Jain (Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: 080-46501738/8046650100.
E: [email protected]
W : cms.ac.in
JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bengaluru - 560069
P : + 91 7337614222
At the end of the programme, the graduate shall:
Exploring Opportunities after Bachelor of Business Administration in Branding & Advertising
The BBA Honours in Advertising and Branding offer wide scope and a diverse spectrum of jobs. The competencies demanded of the professionals include exemplary communication, creative and critical thinking skills which are generally in short supply. This programme is uniquely designed to develops these skills in students and ensures a bright career and professional growth.
In order to increase the sale of clients, advertising careers include a variety of departments such as creative, production, media or research. Helping businesses and institutions make effective decisions is part of public relations. Advertising school graduates can specialise in areas like creative design, media planning, market research, or BBA specialisation to excel in the dynamic industry.