Bachelor of Business Administration

Branding and Advertising

Program code: 006
Course Commencement : July 2022
Eligibility

80% in the 12th standard final examinations/PUC from a recognized board

Study Campus

Center for Management Studies
Jain (Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: 080-46501738/8046650100.
E: [email protected]
W : cms.ac.in

Admissions Office

JGI Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bengaluru - 560069
P : + 91 7337614222

The management guru, Peter Drucker had famously said “The purpose of a business is to create a customer” for which one requires marketing. A Brand reflects the persona or often even the culture and reputation of a company or product. . Advertising is one of the pillars of marketing that focuses on attracting new customers and increasing sales. It usually refers to paid campaigns that are meticulously crafted to reach a target audience using a variety of media, such as the internet, newspapers, magazines, posters, television, and radio. Branding and Advertising  help in the acquisition and retention of customers, as well as the growth of sales and profitability.

Branding and Advertising complement one other. Brand recognition can be increased by advertising, and branding influences the style and direction of advertising campaigns. Marketing can manage brand accountability and shore up a brand’s reputation, in addition to  

Course Highlights
  • The Program is created and curated by the Architects and Gurus of Academics, Branding and Advertising industry who bring in their collective wisdom and experience of more than 100 years.
  • The practical learning approach through various strategic and experiential activities empower the students becoming unique professionals with full of confidence, and taking control of their destinies, while on the program.
  • To develop an understanding in-depth understanding of the theories, models and processes of Advertising.
  • Develop skills in formulating and implementing marketing strategies for brands and businesses.
  • To familiarise students with the ingredients for developing a marketing strategy.
  • To develop an understanding of Identifying Brand and explain strategies that build brand equity.
  • Developing the knowledge of how branding can be applied to marketing.
  • Appraise Students with the key issues in managing a brand portfolio and making strategic brand decisions.
Semester I
  • ENGLISH-1
  • LANGUAGE -1
  • MANAGEMENT AND ADVERTISING LANDSCAPE
  • PRINCIPLES OF BRANDING/ MARKETING
  • FUNDAMENTALS OF ACCOUNTING IN ADVERTISING
  • DIGITAL FLUENCY
  • OPEN ELECTIVE
  • MIND MANAGEMENT
Semester II
  • ENGLISH-2
  • LANGUAGE-2
  • PHYGITAL MARKETING
  • CONSUMER PSYCHOLOGY
  • MEDIA ECONOMICS, MANAGEMENT AND PR
  • MIND MANAGEMENT
  • OPEN ELECTIVE
  • PROJECT-1 (FUNDAMENTALS OF INNOVATION AND VENTURE DEVELOPMENT IN ENTREPRENEURSHIP – I)
Semester III
  • ENGLISH-2
  • LANGUAGE -2
  • PHYGITAL MARKETING
  • CONSUMER PSYCHOLOGY
  • MEDIA ECONOMICS, MANAGEMENT AND PR
  • MIND MANAGEMENT
  • OPEN ELECTIVE
  • PROJECT-1 (FUNDAMENTALS OF INNOVATION AND VENTURE DEVELOPMENT IN ENTREPRENEURSHIP – I)
Semester IV
  • CONTENT STRATEGY AND STORY TELLING
  • BRAND DESIGN (CORPORATE DESIGN, PACKAGING DESIGN)
  • OPEN ELECTIVE
  • CONSTITUTION OF INDIA
  • SKILL BASED
  • VALUE BASED
  • FRENCH/PRESENTATION SKILLS
  • PROJECT -2 (FUNDAMENTALS OF INNOVATION AND VENTURE DEVELOPMENT IN ENTREPRENEURSHIP -II)
Semester V
  • BUSINESS COMMUNICATION – I
  • BUSINESS DECISION MAKING
  • PUBLIC RELATIONS
  • MAJOR - 1
    • a. DESIGN LAB
    • b. PHOTOGRAPHY FOR ADVERTISING (PRODUCT + PEOPLE PHOTOGRAPHY, CAMPAIGN)
  • MAJOR - 2
    • a. AD FILM MAKING /WEB DESIGN AND ANALYTICS
    • b. MOTION DESIGN (ANIMATION IN ADVERTISING)
  • MAJOR - 1
    • a. PERSONAL & PROFESSIONAL EFFECTIVENESS
  • MAJOR - 2
    • a. EVENT MANAGEMENT
  • VOCATIONAL COURSE
  • VALUE BASED
  • SKILL BASED
Semester VI
  • BUSINESS COMMUNICATION - II
  • BUSINESS STRATEGIES
  • MAJOR - 1
    • a. AD AGENCY START-UP 1 /ADVANCED SOCIAL MEDIA MARKETING
    • b. AD FILM MAKING (ADVANCED)
  • MAJOR - 2
    • a. AD AGENCY START UP (ADVANCED) / DIGITAL MARKETING STRATEGY
    • b. ENTREPRENEURSHIP – I
  • MAJOR - 1
    • a. PRINCIPLES OF INNOVATION
  • MAJOR - 2
    • a. PERSONAL & PROFESSIONAL EFFECTIVENESS
  • PROJECT-3 (FUNDAMENTALS OF INNOVATION AND VENTURE DEVELOPMENT ENTREPRENEURSHIP- III)
  • PROFESSIONAL COMMUNICATION
  • VALUE BASED

At the end of the program, the graduate shall:

  • Possess strong communication and storytelling skills
  • Be able to develop a holistic perspective of Brands and distinguish between brand building
  • and branding in the context of organisation, product and marketing
  • Apply appropriate branding ideas to marketing efforts.
  • Be equipped to conceptualise, design and implement advertisement campaigns
  • Be job-ready for the advertising, marketing and branding industry

Advertising and Branding offer wide scope and a diverse spectrum of jobs. The competencies demanded of the professionals include exemplary communication, creative and critical thinking skills which are generally in short supply. This program is uniquely designed to develops these skills in students and ensures a bright career and professional growth.

Advertising careers are diverse and can run across a variety of departments, offering positions in the fields of creative departments, production, media, and research. The ultimate goal is to meet the client’s goals of increasing sales as much as possible. Public relations services are often involved with businesses, governments, and institutions and can help them make effective decisions. Students of an advertising school may choose to pursue a career as a:

  • Client Servicing Manager/Director
  • Advertising Media Planner
  • Media Researcher
  • Creative Developer
  • Copywriter/Illustrator
  • Account Planning
  • Production Manager
  • Director of Advertising
  • Director of Public Relations
  • Public Relations Specialist
  • Artists