Bachelor of Management Studies (BMS)

Branding and Entrepreneurship


The minimum qualification to apply is a pass in the 10+2 examination in Science or Commerce or Arts from PUC / ISC / CBSE or an equivalent board. A course recognized equivalent there to by the University.


Bachelor of Management Studies in Branding and Entrepreneurship in Jain (Deemed-to-be University) is an innovative, practical, and new age program that will help budding entrepreneurs to understand the concept of branding and explore areas such as consumer behavior, marketing strategies, and the global business scenario.

The University sees potential in the youth of today to contribute to society with their ventures and create opportunities for others. This course will give students an understanding of and insights into entrepreneurship and help them develop the necessary business acumen and knowledge about branding to pursue a career as an entrepreneur or in an organization.

Course code : 9A10
Course Commencement : July 2024

Study Campus

School of Commerce
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bengaluru - 560069
P : 080-46501738

Admissions Office

JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bangalore - 5600 69
P : +91 7337896232
P : +91 7337879681

Curriculum Structure
I Semester
  • English - I
  • Fundamentals of Financial Accounting
  • Management Concepts
  • Managerial Economics
  • Humanities (Language 1 - Sanskrit / Hindi / Kannada / Additional English)
  • Mind Management and Human Values
II Semester
  • English - II
  • Advanced Accounting
  • Marketing Management
  • Human Resource Management
  • Humanities (Language 2 – Sanskrit / Hindi / Kannada / Additional English)
  • Entrepreneurship
III Semester
  • Business Law
  • Fundamentals of Management Accounting
  • Digital Marketing and Essentials
  • Branding
  • Quantitative Techniques
  • Environment Studies
  • Managing Fear and Failure
IV Semester
  • Business Research Methods
  • Financial Management
  • ERP
  • Prototype and Testing
  • Communicative English
V Semester
  • Corporate Strategy
  • Retail and Supply Chain Management
  • Brand Management
  • Entrepreneurial Marketing
  • Building Brands
VI Semester
  • Operations Management
  • Strategic Management
  • International Business Environment
  • Innovation Management
  • Mechanics of Business
  • International Brands and Marketing
Course Highlights
  • Develop a holistic view of different functional areas and business environment.
  • Learn the application of theoretical business concepts in real life situation.
  • Understanding of the business program and collaboration with international colleges.
Career Enhancement Programs

Career Enhancement Programs are formulated as per current industry standards and reflect on our commitment to build a unique workforce, which will meet the challenges in the industry. Evaluation is based on internal assessment, seminars, and reports prepared by the students.

To keep them at the forefront of employability, the career enhancement program prepares students with the necessary soft skills such as communication, presentation, and public speaking skills, personality development, and interview techniques.

Career Outcomes

Career opportunities are aplenty for graduates with a Business Management Studies degree in Branding and Entrepreneurship. They can look at consultancy, entrepreneurship, managerial positions in marketing, and work as fundraisers, development officers, and product designers.