Bachelor of Management Studies (BMS)

Digital Business integrated with HETIC France School of Digital Leadership

Eligibility

The minimum qualification to apply is a pass in the 10+2 examination in Science or Commerce or Arts from PUC / ISC / CBSE or an equivalent board. A course recognized equivalent there to by the University.

Overview

The BMS in Digital Business Integrated with HETIC France School of Digital Leadership course deals with the study of frameworks, models strategies and systems that are essential to make effective real-time decisions. The course is designed to help create multifaceted business leaders with the skillset and knowledge to launch innovative businesses in the digital business world.

The course is offered by JAIN (Deemed-to-be University) in association with HETIC France School of Digital Leadership, the renowned Technology and Digital Business Institute located in Paris.

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Course code : 9A07

Course Commencement : July 2024

[email protected]

Study Campus

HETIC
Galileo Global Campus
Sugatta, 6th Cross Rd,
Near Royal Palm aeroville,
Yelahanka, Bengaluru,
Karnataka 560064

Admissions Office

JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bangalore - 5600 69
P : +91 63664 83637

Curriculum Structure

Semester I

English – I
Core Papers
Management Concepts
Managerial Economics
Business Research Methods
Core Elective (CE)
Introduction to Programming
Generic Elective (GE)
Language – French I

Semester II

English – II
Core Papers
Fundamentals of Financial Accounting
Marketing Management
Human Resource Management
Core Elective (CE)
Managing Technology Business
Web Development
Skill Enhancement Course (SEC)
Digital Entrepreneurship (with focus on Digital Businesses)

Semester III

Core Papers
Digital Marketing
Financial Management
Strategic Management
Ability Enhancement Course (AECC)
Communicative English
Skill Enhancement Course (SEC)
Creativity and Innovation Management / UI-UX Design for Business
Professional Effectiveness/ Mind Management and Human Values
Generic Elective (GE)
Language – French 2

Semester IV

CORE PAPERS
Retail and Supply Chain Management
Business Taxation (with GST)
Business Negotiations
Ability Enhancement Course (AECC)
Environment Studies
Skill Enhancement Course (SEC)
New Media Management
General Elective (GE)
Ethics & Values
Management Information System

Semester V

Core Electives (CE)
Services Marketing and E-commerce
Managing Virtual Organizations
Discipline Specific Elective (DSE)
Emerging Technologies (IoT)
Emerging Technologies (Cloud)
Digital Consumer and Digital Branding

Semester VI

Core Electives (CE)
Digital Transformation Management
Knowledge Management
Discipline Specific Elective (DSE)
Emerging Technologies (Robotics)
Emerging Technologies (AI)
Emerging Technologies (AR/VR)

Course Highlights

Opportunity to learn the philosophy and concepts of management and applying them to business solutions
Opportunity to learn through the case studies approach
Become industry ready through practical experience, including developing solutions based on real-life scenarios and working with industrial partners

Career Enhancement Programs

The course will prepare the students for a wide range of employment roles in digital business, such as digital marketing, digital transformation, enterprise systems, application development and many more. The students are trained with the skills and knowledge required to become digital business analysts, consultants and innovators.

Career Outcomes

The students after the completion of the course, the students are hired in digital marketing domains usually at managerial levels.

Key job roles:

Client Relationship Manager
Digital Marketing Consultant
Digital Business Practitioner
Digital Transformation Specialist