BBA in Digital Business

Bachelor of Business Administration (Honours / Honours with Research)

Digital Business


Overview

In today's evolving marketplace, a digital business programme is paramount. With organisations increasingly reliant on digital solutions to enhance their operations, understanding these technologies and their applications is crucial for success. 

At JAIN (Deemed-to-be University), Center for Management Studies, we are proud to be recognised as one of the top BBA digital business colleges in India. We offer a comprehensive curriculum tailored to equip students for the digital economy.

Why Choose a BBA in Digital Business?

Our BBA Digital Business Course focuses on the transformative impact of digital technologies on contemporary business practices. This dynamic programme covers a wide range of digital business courses designed to provide graduates with the skills to successfully navigate the complexities of the digital economy. As businesses undergo digital transformations to improve efficiency, customer engagement, and competitiveness, the BBA Digital Business degree programme positions students at the forefront of this shift.

 

Eligibility

Candidates must have successfully completed their 10 + 2 (level 4.0 / Class 12) or equivalent examination from a recognized board.

Program code: 006
Course Commencement : Aug 2026

Study Campus

Center for Management Studies
JAIN (Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: 080-46501738/080 - 43430200/201
E: info@cms.ac.in
W : cms.ac.in


Admissions Office

JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bengaluru - 560069
P : 080 - 46501738 / 7337614222

Curriculum Structure

  • Ethics for Business
  • Quantitative Techniques for Decision Making
  • Business Accounting
  • Digital Business Essentials
  • General English
  • Languages-I
  • Hindi-I
  • Kannada-I
  • Sanskrit-I
  • Additional English-I
  • Open Elective
  • Mind Management and Human Values - I
  • TDPCL-1: Transdisciplinary Project Centric Learning

  • Human Resource Management
  • Modern Marketing
  • Digital Business Tools
  • Open Elective
  • Business Communication
  • Language-II
  • Hindi-II
  • Kannada-II
  • Sanskrit-II
  • Additional English-II
  • Mind Management and Human Values - II
  • TDPCL-2: Transdisciplinary Project Centric Learning

Major Electives
  • Introduction to Fintech
  • Introduction to Digital Operations
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Emerging Technologies
  • Environmental Studies
  • Open Elective-I
  • Organisational Study / Start -Up Work / Internship Project
  • TDPCL-3: Transdisciplinary Project Centric Learning

  • Indian Bazaar
Major Electives
  • E Commerce and Platform Business Models
  • Data Visualization
  • Digital Customer Experience Management
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Indian Constitution
  • TDPCL-4: Transdisciplinary Project Centric Learning

  • Management Accounting
  • Income Tax-I
  • Strategic Management
Major Electives 1
  • Design Aspects of LLM and Generative AI
  • The IoT
Major Electives 2
  • Growth Hacking and Digital Marketing
  • Martech
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • TDPCL-5: Transdisciplinary Project Centric Learning

  • Income Tax - II
  • Legal Aspects Of Business
Major Electives 3
  • Tech Enabled Innovation & Product Development
  • Phygital Retailing
Major Electives 4
  • Block chain Technology
  • Digital Strategies For Business Transformation
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • TDPCL-6: Transdisciplinary Project Centric Learning

Honours
  • Advanced Excel for Business
  • Qualitative and Quantitative Research Methods
  • Corporate Governance and Sustainability
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Internship
  • Seminar
Honours with Research
  • Case Development and Research
  • Qualitative and Quantitative Research Methods
  • Operations Research
  • Data Analysis Tools & Techniques
  • Research Ethics and Academic Writing
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Master Thesis

Honours
  • Emotional Intelligence for Leadership
  • Data Driven Decision Making
  • Design Thinking and Innovation Management
  • Project Management
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Master Thesis
Honours with Research
Minor Electives
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Master Thesis

Career Outcomes

"With the rapid growth of technology, digital business in India is transforming how entrepreneurs operate and reach their customers.

Graduates from the BBA in Digital Business will find ample opportunities in a fast-growing job market. The demand for professionals skilled in digital strategy, E-commerce, social media marketing, and data-driven decision-making is at an all-time high. Career paths for our graduates include:

  • Digital Marketing Manager
  • E-commerce Manager
  • Business Analyst
  • Product Manager

FAQ's

How to start a digital business?


To start up a digital business, students can follow the below steps:

  • Identify a niche market
  • Conduct thorough market research
  • Create a solid business plan
  • Develop a good internet presence through a website
  • Choose a suitable business form
  • Implement marketing strategies to connect with the targeted audience
  • Ensure legal and tax compliance
  • Focus on providing valuable digital products or services

What is the future of digital business?


The future of digital business is heavily reliant on the integration of Artificial Intelligence (AI) and automation, allowing for enhanced decision-making, streamlined operations, and personalised customer experiences.

What is a BBA in Digital Business?


A BBA in Digital Business is an undergraduate degree programme that focuses on the application of digital technologies within business operations. The main topics covered in the coursework include online marketing, social media management, web development, data analytics, and digital strategy.

Is Digital Business a good degree?


Yes. A degree in Digital Business is a good choice, especially considering the growing demand for digital skills across various sectors such as digital marketing, e-commerce, social media management, and digital strategy roles.

What is the scope of Digital Business?


The scope of Digital Business encompasses using digital technologies to fundamentally transform a company's operations, customer interactions, and product offerings.