BBA in Digital Business

Bachelor of Business Administration (Honours / Honours with Research)

Digital Business


Eligibility

The minimum qualification required to apply for a digital business management course is a pass in the 10+2 Science / Commerce/ Arts examination from PUC / ISC / CBSE or equivalent board.

 

Overview

In today's evolving marketplace, a digital business programme is paramount. With organisations increasingly reliant on digital solutions to enhance their operations, understanding these technologies and their applications is crucial for success. 

At JAIN (Deemed-to-be University), Center for Management Studies, we are proud to be recognised as one of the top BBA digital business colleges in India. We offer a comprehensive curriculum tailored to equip students for the digital economy.

Why Choose a BBA in Digital Business?

Our BBA Digital Business Course focuses on the transformative impact of digital technologies on contemporary business practices. This dynamic programme covers a wide range of digital business courses designed to provide graduates with the skills to successfully navigate the complexities of the digital economy. As businesses undergo digital transformations to improve efficiency, customer engagement, and competitiveness, the BBA Digital Business degree programme positions students at the forefront of this shift.

 

Program code: 006
Course Commencement : Aug 2026

Study Campus

Center for Management Studies
JAIN (Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: 080-46501738/080 - 43430200/201
E: info@cms.ac.in
W : cms.ac.in


Admissions Office

JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bengaluru - 560069
P : 080 - 46501738 / 7337614222

Curriculum Structure

The BBA Digital Business Syllabus encompasses essential subjects such as e-commerce, digital marketing, data analytics, and emerging technologies. 

At JAIN (Deemed-to-be University)—Center for Management Studies, our programme is designed to provide you with a solid foundation in business fundamentals. This makes it one of the best BBA Digital Business colleges in Bangalore. We also offer specialised courses in digital business management and digital marketing. 

The focus on Digital Business courses opens up further academic and career opportunities, equipping students with enhanced knowledge and skills.

  • Ethics for Business
  • Quantitative Techniques for Decision making
  • Business Accounting
  • Digital Business Essentials
  • General English
  • Mind Management and Human Values - 1
  • Languages: I (Hindi, Kannada, Sanskrit, Additional English)
  • Open Elective
  • TD – PCL

  • Human Resource Management
  • Marketing Management
  • Digital Business Tools
  • Mind Management and Human Values - 2
  • Languages-II (Hindi/ Kannada/ Sanskrit/ Additional English)
  • Open Elective
  • Projects / Internships
  • TD – PCL

  • Emerging Technologies
  • Environmental Studies
Major Elective
  • Introduction to Fintech
  • Introduction to Digital Operations
Minor Specialization
  • Marketing/ Human Resource/International Business/Supply Chain (Logistics)/Finance
  • Open Elective
  • Projects / Internships
  • TD – PCL

  • Indian Constitution
  • Indian Bazaar
Major Elective
  • E Commerce and Platform Business Models
  • Data Visualization
  • Digital Customer Experience Management
Minor Specialization
  • Marketing/ Human Resource/International Business/Supply
  • Chain/Finance
  • TD – PCL

  • Management Accounting
  • Income Tax-I
  • Strategic Management
Major Elective
  • Design Aspects of LLM and Generative AI /The IoT
  • Growth Hacking and Digital Marketing / Martech
Minor Specialization
  • Marketing/ Human Resource/International Business/Supply
  • Chain/Finance
  • TD – PCL

  • Income Tax – II
  • Legal Aspects of Business
Major Elective
  • Tech Enabled Innovation & Product Development / Phygital Retailing
  • Blockchain Technology / Digital Strategies for Business Transformation
Minor Specialization
  • Marketing/ Human Resource/International Business/Supply
  • Chain/Finance
  • TD – PCL

  • International Banking & Financial Systems
  • Quantitative and Qualitative Research Methods
  • Behavioral Finance
Minor Specialization
  • Marketing/ Human Resource/International Business/Supply Chain/Finance
  • Skill Enhancement Course: Internship/ Seminar

*Semester VIII curriculam will be available shortly.

Career Outcomes

"With the rapid growth of technology, digital business in India is transforming how entrepreneurs operate and reach their customers.

Graduates from the BBA in Digital Business will find ample opportunities in a fast-growing job market. The demand for professionals skilled in digital strategy, E-commerce, social media marketing, and data-driven decision-making is at an all-time high. Career paths for our graduates include:

  • Digital Marketing Manager
  • E-commerce Manager
  • Business Analyst
  • Product Manager

FAQ's

How to start a digital business?


To start up a digital business, students can follow the below steps:

  • Identify a niche market
  • Conduct thorough market research
  • Create a solid business plan
  • Develop a good internet presence through a website
  • Choose a suitable business form
  • Implement marketing strategies to connect with the targeted audience
  • Ensure legal and tax compliance
  • Focus on providing valuable digital products or services

What is the future of digital business?


The future of digital business is heavily reliant on the integration of Artificial Intelligence (AI) and automation, allowing for enhanced decision-making, streamlined operations, and personalised customer experiences.

What is a BBA in Digital Business?


A BBA in Digital Business is an undergraduate degree programme that focuses on the application of digital technologies within business operations. The main topics covered in the coursework include online marketing, social media management, web development, data analytics, and digital strategy.

Is Digital Business a good degree?


Yes. A degree in Digital Business is a good choice, especially considering the growing demand for digital skills across various sectors such as digital marketing, e-commerce, social media management, and digital strategy roles.

What is the scope of Digital Business?


The scope of Digital Business encompasses using digital technologies to fundamentally transform a company's operations, customer interactions, and product offerings.