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Bachelor of Management Studies (BMS)

Digital Business

Course Commencement : SEP 2020

The minimum qualification to apply is a pass in the 10+2 examination in Science or Commerce or Arts from PUC / ISC / CBSE or an equivalent board. A course recognized equivalent thereto by the University

Study Campus

Jain University
#17, 5th Floor
Babburkamme Seva Samithi
Next to TCS, Sheshadri Road
Bangalore – 560 009
P: + 91 80 46501738

Admissions Office

JGI Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bangalore - 5600 69
P : + 91 7337614222

In today’s world, professionals are expected to handle businesses on a virtual platform. With companies competing to dominate the market, its digital presence has become an inevitable necessity. The program, Bachelor of Management Studies in Digital Business at Jain (Deemed-to-be University) aims to transform students into digital leaders. Companies are hiring graduates with a digital business management degree to handle social media network, digital marketing, online promotions, and data handling and analytics. As technologies and business continue to evolve core units of e-commerce, marketing, web development, and cyber security will need digital management professionals.

  • Innovative and Learning Practice

    Jain (Deemed-to-be University) places importance on quality and value when it comes to academics and is committed to providing students with knowledge and skills that are in demand, besides offering opportunities to learn a variety of new concepts and skills.

  • Supportive Environment (Infrastructure)

    Jain (Deemed-to-be University) has a multi-disciplinary approach to provide cutting edge quality education to students and enhance discipline, integrity, and the ability to think innovatively. The University aims to create future leaders, who can be the driving force in the society.

  • Career Development Opportunities

    At Jain (Deemed-to-be University), students can build academic networks through seminars, conferences, University-Industry interface, study-tours, student-exchange programs, and internships that bring endless opportunities to create great career paths.

  • Further Study Guidelines

    The graduate programs at Jain (Deemed-to-be University) offer a strong basic foundation for further studies. We help you develop career-specific skills and traits that are desired in the industry.

Course Highlights
  • Participate in a two-week study trip to Paris as part of the internship.
  • Work on business case studies and put theory into practice.
  • Receive training in soft skills
  • Students will be equipped with knowledge on technology and skills of digital business
Semester I
  • English – I
  • Core Papers
  • Management Concepts
  • Managerial Economics
  • Business Research Methods
  • Core Elective (CE)
  • Introduction to Programming
  • Generic Elective (GE)
  • Language – French I
Semester II
  • English – II
  • Core Papers
  • Fundamentals of Financial Accounting
  • Marketing Management
  • Human Resource Management
  • Core Elective (CE)
  • Managing Technology Business
  • Web Development
  • Skill Enhancement Course (SEC)
  • Digital Entrepreneurship (with focus on Digital Businesses)
Semester III
  • Core Papers
  • Digital Marketing
  • Financial Management
  • Strategic Management
  • Ability Enhancement Course (AECC)
  • Communicative English
  • Skill Enhancement Course (SEC)
  • Creativity and Innovation Management / UI-UX Design for Business
  • Professional Effectiveness/ Mind Management and Human Values
  • Generic Elective (GE)
  • Language – French 2
Semester IV
  • Retail and Supply Chain Management
  • Business Taxation (with GST)
  • Business Negotiations
  • Ability Enhancement Course (AECC)
  • Environment Studies
  • Skill Enhancement Course (SEC)
  • New Media Management
  • General Elective (GE)
  • Ethics & Values
  • Management Information System
Semester V
  • Core Electives (CE)
  • Services Marketing and E-commerce
  • Managing Virtual Organizations
  • Discipline Specific Elective (DSE)
  • Emerging Technologies (IoT)
  • Emerging Technologies (Cloud)
  • Digital Consumer and Digital Branding
Semester VI
  • Core Electives (CE)
  • Digital Transformation Management
  • Knowledge Management
  • Discipline Specific Elective (DSE)
  • Emerging Technologies (Robotics)
  • Emerging Technologies (AI)
  • Emerging Technologies (AR/VR)

Career enhancement programs are formulated as per current industry standards and reflect on our commitment to build a unique workforce, which will meet the challenges in the industry. Evaluation is based on internal assessment, seminars, and reports prepared by the students.

To keep them at the forefront of employability, the career enhancement program prepares students with the necessary soft skills such as communication, presentation, and public speaking skills, personality development, and interview techniques.

In today's technology dependent business environment, the role of a digital business expert has become an important one in any industry. A Business Management Studies degree in Digital Business will give students opportunities to work as a digital business analyst, digital sales manager, e-commerce analyst, and digital brand and strategy designer.