Bachelor of Management Studies (BMS) (Honours / Honours with Research)

Digital Business integrated with HETIC France School of Digital Leadership


Eligibility

The minimum qualification to apply is a pass in the 10+2 examination in Science or Commerce or Arts from PUC / ISC / CBSE or an equivalent board. A course recognized equivalent there to by the University.

Overview

The BMS in Digital Business Integrated with HETIC France School of Digital Leadership course deals with the study of frameworks, models strategies and systems that are essential to make effective real-time decisions. The course is designed to help create multifaceted business leaders with the skillset and knowledge to launch innovative businesses in the digital business world.

The course is offered by JAIN (Deemed-to-be University) in association with HETIC France School of Digital Leadership, the renowned Technology and Digital Business Institute located in Paris.

Course code : 9A07
Course Commencement : August 2025

Study Campus

HETIC
Galileo Global Campus
Sugatta, 6th Cross Rd,
Near Royal Palm aeroville,
Yelahanka, Bengaluru,
Karnataka 560064


Admissions Office

JAIN Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bangalore - 5600 69
P : +91 63664 83637

Curriculum Structure

Semester I
  • English – I
  • Core Papers
  • Management Concepts
  • Managerial Economics
  • Business Research Methods
  • Core Elective (CE)
  • Introduction to Programming
  • Generic Elective (GE)
  • Language – French I
Semester II
  • English – II
  • Core Papers
  • Fundamentals of Financial Accounting
  • Marketing Management
  • Human Resource Management
  • Core Elective (CE)
  • Managing Technology Business
  • Web Development
  • Skill Enhancement Course (SEC)
  • Digital Entrepreneurship (with focus on Digital Businesses)
Semester III
  • Core Papers
  • Digital Marketing
  • Financial Management
  • Strategic Management
  • Ability Enhancement Course (AECC)
  • Communicative English
  • Skill Enhancement Course (SEC)
  • Creativity and Innovation Management / UI-UX Design for Business
  • Professional Effectiveness/ Mind Management and Human Values
  • Generic Elective (GE)
  • Language – French 2
Semester IV
  • CORE PAPERS
  • Retail and Supply Chain Management
  • Business Taxation (with GST)
  • Business Negotiations
  • Ability Enhancement Course (AECC)
  • Environment Studies
  • Skill Enhancement Course (SEC)
  • New Media Management
  • General Elective (GE)
  • Ethics & Values
  • Management Information System
Semester V
  • Core Electives (CE)
  • Services Marketing and E-commerce
  • Managing Virtual Organizations
  • Discipline Specific Elective (DSE)
  • Emerging Technologies (IoT)
  • Emerging Technologies (Cloud)
  • Digital Consumer and Digital Branding
Semester VI
  • Core Electives (CE)
  • Digital Transformation Management
  • Knowledge Management
  • Discipline Specific Elective (DSE)
  • Emerging Technologies (Robotics)
  • Emerging Technologies (AI)
  • Emerging Technologies (AR/VR)

Course Highlights

  • Opportunity to learn the philosophy and concepts of management and applying them to business solutions
  • Opportunity to learn through the case studies approach
  • Become industry ready through practical experience, including developing solutions based on real-life scenarios and working with industrial partners

Career Enhancement Programs

The course will prepare the students for a wide range of employment roles in digital business, such as digital marketing, digital transformation, enterprise systems, application development and many more. The students are trained with the skills and knowledge required to become digital business analysts, consultants and innovators.

Career Outcomes

The students after the completion of the course, the students are hired in digital marketing domains usually at managerial levels.

 

Key job roles:

  • Client Relationship Manager
  • Digital Marketing Consultant
  • Digital Business Practitioner
  • Digital Transformation Specialist