Bachelor of Business Administration

Events, Entertainment and Media Management

Program code: 006
Course Commencement : July 2022

80% in the 12th standard final examinations/PUC from a recognized board

Study Campus

Center for Management Studies
Jain (Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: 080-46501738/8046650100.
E: [email protected]
W :

Admissions Office

JGI Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bengaluru - 560069
P : + 91 7337614222

JAIN (Deemed-to-be University), in collaboration with Wizcraft MIME, an educational venture from India’s leading Event Management agency – Wizcraft International, offers students the chance to learn from the masters, who will guide you towards a brilliant career in event management. The dynamic, highly-innovative and engaging industry requires professionals with vibrant skillsets to engineer memorable events. Combine skills with requisite knowledge, and position yourself as a key professional in an organization that is focused on progressive experiential communication, entertainment and event management.  The program focuses on key areas like Fundamentals in Project Management, New Age Design Thinking, Creative Brand Amplification, Financial Management, Marketing Management, Human Resource Management, Enterprise Planning, Logistics Planning & Resource Planning, Organizational Management, Technical Planning and Management, Entertainment Management, Backstage & Stage Management, Basics of Legal & Compliance and Health & Safety in a virtual and live arena.

Course Highlights
  • Learn the art of producing high quality events from the pioneers of events and the masters in events, entertainment and media
  • Profit from expert insights and training by dedicated industry faculty on campus and online from various fields in the experiential business
  • Our international-standard course curriculum (accorded the prestigious EEMAX Gold for best educational programme in Event Management) is progressive and practical for career readiness. It provides in-depth domain expertise with first-hand learning, industry knowhow and best practices covering planning, designing, execution and management skills for various types of events
  • The syllabus empowers students to handle large-scale events with complete ease and personalisation. Training here implies embracing key responsibilities even before entering the event industry as a professional
  • Gain best-in-class hands-on learning through simulations, workshops and site visits
  • 360 degree learning through video tutorials, experiential engagements, mentored project work and assignments
  • Students are geared for leadership roles and employment with personality enhancement programmes that impart key soft skills for the professional edge as well as entrepreneurial skills for productive intelligence
  • On-ground learning opportunities on live events and projects wherever possible
  • Internships and placements as per industry opportunities and on merit
  • All Wizcraft MIME programmes are certified by MESC (Media and Entertainment Skills Council of India)

You will find your expertise in demand across a variety of job roles that will keep you connected to the pulse of your profession. This degree also enhances the possibility of entrepreneurship and making your mark in the field of experiential management. The various prospects include jobs in corporate communication with a multinational company, experiential specialist with a digital/social media company/advertising agency/media house, event manager with an event management company, project head at a sports management company, artiste manager at an artiste management organization, both nationally and internationally.