Bachelor of Management Studies (BMS)

International Marketing integrated with Digital Marketing Institute of (Dublin), Ireland *

Course code : 9A04
Course Commencement : July 2022

The minimum qualification to apply is a pass in the 10+2 examination in Science or Commerce or Arts from PUC / ISC / CBSE or an equivalent board. A course recognized equivalent there to by the University.

Study Campus

School of Commerce Studies
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bangalore - 5600 69
P: + 91 80 46501738

Admissions Office

JGI Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bangalore - 5600 69
P : +91 7337896232
P : +91 7337879681

Jain (Deemed-to-be University) offers a Bachelors of Management Studies degree in International Marketing integrated with Certified Digital Marketing Professional from the Digital Marketing Institute (Dublin), Ireland.

In today's era of globalization, businesses cannot survive or reach customers without the help of technology. Digital marketing has opened all possibilities for businesses to thrive and gain access to the global market. Corporates and entrepreneurs who want to gain visibility need to have good knowledge on international digital marketing strategy and skills. Present in more than 115 countries, the Digital Marketing Institute (Dublin), Ireland sets the global standard in digital marketing.

  • Innovative and Learning Practice

    Jain (Deemed-to-be University) places importance on quality and value when it comes to academics and is committed to providing students with knowledge and skills that are in demand, besides offering opportunities to learn a variety of new concepts and skills.

  • Supportive Environment (Infrastructure)

    Jain (Deemed-to-be University) has a multi-disciplinary approach to provide cutting edge quality education to students and enhance discipline, integrity, and the ability to think innovatively. The University aims to create future leaders, who can be the driving force in the society.

  • Career Development Opportunities

    At Jain (Deemed-to-be University), students can build academic networks through seminars, conferences, University-Industry interface, study-tours, student-exchange programs, and internships that bring endless opportunities to create great career paths.

  • Further Study Guidelines

    The graduate courses at Jain (Deemed-to-be University) offer a strong basic foundation for further studies. We help students develop career-specific skills that are desired in the industry.

Course Highlights
  • Industry recognized and globally accepted qualification.
  • Certified digital marketing professional qualification from DMI without any examination.
  • The certificate can enhance learning, planning, and implementation of digital strategies for growth and marketing of organization’s business.
  • The program also equips students who want to be entrepreneurs and pursue a career in online marketing with new skills.
I Semester
  • English - I
  • Accounting - I
  • Organizational Behavior
  • Mind Management and Human Values
  • Business Economics
  • Quantitative Techniques
  • Kannada / Sanskrit / Hindi / Additional English
II Semester
  • English - II
  • Accounting - II
  • Marketing Management
  • Human Resource Management
  • Consumer Affairs
  • Introduction to Sociology
  • Kannada / Sanskrit / Hindi / Additional English
III Semester
  • Business law
  • Fundamentals of management accounting
  • Digital marketing and essentials
    Quantitative technique
  • Environmental studies
  • Contemporary leadership practice
  • Mass media
IV Semester
  • Business research methods
  • Financial management
  • Business negotiation
  • Consumer psychology
  • Communicative English
V Semester
  • Retail and supply chain management
  • Taxation
  • Corporate strategy
  • Digital strategy and innovation
  • Digital marketing professional
  • Ad tech and martech
VI Semester
  • Operations management
  • Strategic Management
  • International business environment
  • Introduction to business and brands/ digital banking
  • Digital channels and experience
  • Project / ideation - Principles and Techniques

Career enhancement programs are formulated as per current industry standards and reflect on our commitment to build a unique workforce, which will meet the challenges in the industry. Evaluation is based on internal assessment, seminars, and reports prepared by the students.

To keep them at the forefront of employability, the career enhancement program prepares students with the necessary soft skills such as communication, presentation, and public speaking skills, personality development, and interview techniques.

A Business Management Studies degree in International Marketing integrated with Certified Digital Marketing Professional from the Digital Marketing Institute (Dublin), Ireland provides students with opportunities to work as digital marketing managers, social media experts, content writers, and SEO executives.

With roles today becoming increasingly complex and industries competing to take their stand in the market, digital marketing experts who can take businesses to international standards is the need of the hour. Thus, having an international marketing degree along with a certification in digital marketing from an international institute can be the biggest impetus for the career growth of students.