The minimum qualification required to be eligible for admission is 50% aggregate in the Graduate/Degree examination from a recognized university.
Selection Criteria:
The first round of selection will be based on JET score, followed by a personal interview.
The MBA specialisation in Digital Business and Marketing is designed for graduates who want to build a strong management foundation while preparing for careers in a technology-driven marketplace. The curriculum progresses logically: students begin with core courses in economics, finance, marketing, organisational behaviour, and business analytics, and then advance into areas such as consumer insights, customer relationship management, sales, and strategic marketing decision-making. Throughout the programme, they work with data, digital platforms, and analytical tools, and apply their learning through projects, case studies, internships, Advanced Academic Learning (AAL) activities, and a Master's Thesis. This blend of conceptual grounding and application-oriented learning ensures that students not only "know the theory" but are also able to translate it into practical decisions and measurable business outcomes.
What distinguishes this specialisation is its strong focus on digital business models and contemporary marketing practice. Students are exposed to key domains, including digital marketing strategy, social media and content marketing, search and performance marketing, marketing analytics, AI-enabled marketing tools, and digital entrepreneurship. By the end of the programme, they are prepared for roles such as digital marketing specialist, performance marketer, social media and content strategist, CRM and loyalty manager, marketing analyst and digital business consultant. The emphasis on live projects, industry-linked assignments and outcome-based learning significantly enhances their readiness for campus placements as well as for building their own digital ventures. In a market where organisations are rapidly shifting budgets towards digital channels and data-driven decision-making, this specialisation offers students a clear edge in employability, career growth and entrepreneurial opportunities.
Upon completing the programme, graduates can pursue career opportunities across various sectors, including IT and technology services, e-commerce, retail, FMCG, BFSI, media, consulting, and start-ups, both in India and globally. The combination of strong business fundamentals and specialised digital capabilities prepares them for fast-track roles in growth and performance marketing, brand and product marketing, customer experience management, marketing analytics and digital transformation teams. The curriculum also supports students who wish to build careers in marketing consulting, join high-growth start-ups, scale family businesses through digital channels, or progress to advanced certifications and doctoral studies in the areas of digital business and marketing. This makes the specialisation a substantial long-term career investment for students who want to stay relevant and lead in an increasingly digital-first business world.