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Bachelor of Management Studies (BMS)

Specialization in Sports Management

Graduate Certificate in Sports Management from MBA ESG, Paris
Course Commencement : SEP 2020

The minimum qualification to apply is 10+2 with 50% aggregate and above in Science/Commerce/Arts from PUC / ISC / CBSE or an equivalent board.

Study Campus

Sugatta Village
Hunasamaranahalli post
Jala Hobli
Bangalore - 562157

Admissions Office

JGI Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bengaluru - 560069
P : + 91 80 46501738

The sports management business growth has come primarily due to the rising corporate interest in sports. With TV and digital medium showcasing sports as ‘sportainment’, coupled with regional feeds for sports events, advertising, and sponsorship, investment in sports has increased exponentially. A degree in sport management is an ideal choice for those seeking a career in the sport eco-space and enjoys working with people who share a similar enthusiasm. Sports Management and Sports Event companies are keen supporters of an education that balances the theoretical with practical and professional development. Employers seek job-ready individuals who will quickly move into middle management and supervisory roles.

I Semester
  • Languages
  • English – I
  • Core Papers:
  • Management Concepts
  • Managerial Economics
  • Fundamentals of Financial
  • Accounting
  • Generic Elective
  • Languages – French I
  • Ability Enhancement Course
  • Environment Studies
II Semester
  • Languages
  • English – II
  • Core Papers
  • Human Resource Management
  • Business Research Methods
  • Generic Elective
  • Language – French 2
  • Skill Enhancement Course
  • Mind Management & Human Values
III Semester
  • Core Papers
  • Financial Management
  • Retail and Supply Chain Management
  • Digital Marketing
  • Generic Electives
  • Management Information System
  • Core Elective
  • Sports Psychology
  • Sports Marketing
  • Physiology of Sports, Exercise and Health
IV Semester
  • Core Papers
  • Business Taxation (With GST)
  • Generic Elective
  • Ethics & Values
  • Skill Enhancement Course
  • Professional Effectiveness
  • Core Elective
  • Fundamentals of Sports Coaching
  • Sports Analytics
  • Sports Technology
V Semester
  • Core Papers
  • Business Negotiation
  • Discipline Specific Elective
  • Sports Economics
  • Sports Celebrity Management
  • Sports Broadcasting & Publication
  • Ability Enhancement Course
  • Communicative English
  • Skill Enhancement Course
  • Entrepreneurship (With Focus On Sports)
VI Semester
  • Core Papers
  • Strategic Management
  • Discipline Specific Elective
  • Sports Organization & Administration
  • Emerging Trends in Sports
  • Sports Licensing & Merchandising
  • Skill Enhancement Course
  • Team Work & Leadership
  • Core Elective
  • Project Management – League Operations

The program has incorporated exciting and engaging group activities for each semester, over and above the semester courses, on completion of which graduates will be awarded the much sought-after and globally recognized Graduate Certificate in Sports Management from MBAESG Paris.

Semester-wise initiatives:

Semester I: Sports Movie Analysis

Semester II: Talent Portfolio Documentary

Semester III: Merchandising & Retail Strategy for Sports Brands

Semester IV: Blueprint for a Differentiated Sports Event

Semester V: Business Plan Generation

Semester VI: Sports Management Conclave

This program will attempt to familiarize the students across the length and breadth of the Indian Sports arena including Clubs, Retail, Merchandising, Events, Media, etc. With a degree in Sports Management, aspirants will get opportunities to work as Team Management Executive, Sports Coaching & Physical Education Associate, Social Media Associate, Events Planning Professional; Sports Marketing Officer; Content Creation.