Bachelor of Management Studies (BMS)

Tourism and Hospitality Management Accredited by Institute of Hospitality

Course code : 009A
Course Commencement : July 2022

The minimum qualification to apply is a pass in the 10+2 examination in Science or Commerce or Arts from PUC / ISC / CBSE or an equivalent board. A course recognized equivalent there to by the University.

Study Campus

School of Commerce Studies
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bangalore - 5600 69
P: + 91 80 46501738

Admissions Office

JGI Knowledge Campus
# 44/4, District Fund Road
Jayanagar 9th Block Campus
Bangalore - 5600 69
P : +91 7337896232
P : +91 7337879681

The new age Bachelor of Management Studies in Tourism and Hospitality Management is a unique specialization offered by Jain (Deemed-to-be University). The program has been designed with inputs from industry experts to groom students for the competitive and fast growing sector of tourism and hospitality. The curriculum has been prepared keeping the industry requirements in mind emphasizing on practicals and application-oriented learning.

  • Innovative and Learning Practice

    Jain (Deemed-to-be University) places importance on quality and value when it comes to academics and is committed to providing students with knowledge and skills that are in demand, besides offering opportunities to learn a variety of new concepts and skills.

  • Supportive Environment (Infrastructure)

    Jain (Deemed-to-be University) has a multi-disciplinary approach to provide cutting edge quality education to students and enhance discipline, integrity, and the ability to think innovatively. The University aims to create future leaders, who can be the driving force in the society.

  • Career Development Opportunities

    At Jain (Deemed-to-be University), students can build academic networks through seminars, conferences, University-Industry interface, study-tours, student-exchange programs, and internships that bring endless opportunities to create great career paths.

  • Further Study Guidelines

    The graduate programs at Jain (Deemed-to-be University) offer a strong basic foundation for further studies. Our graduate courses with global associations will enable you to develop career-specific skills that are desired in the industry.

Course Highlights
  • The course follows teaching methodology such as lectures, practicals, and workshops.
  • Research projects and field trips.
  • Assessment is carried out in different ways such as presentations, assignments, analyzing case studies, completion of a portfolio of evidence, tests, and reports.
  • The program will help students develop managerial skills and shape their personality both of which are much needed in the tourism and hospitality sector.
  • It will prepare them to be team players helping them develop communication and research skills, and problem solving and analytical skills.
I Semester
  • English - I
  • Accounting - I
  • Organizational Behavior
  • Mind Management and Human Values
  • Managerial Economics
  • New Media
  • Kannada / Sanskrit / Hindi / Additional English
II Semester
  • English – II
  • Introduction to Hospitality
  • Introduction to Travel and Tourism
  • Marketing Innovations in Tourism and Hospitality
  • Applied Macro Economics
  • E-Commerce
  • Kannada / Sanskrit / Hindi / Additional English
III Semester
  • Front Office Management
  • Total Quality Management in Tourism and Hospitality
  • Laws Related to Tourism and Hospitality
  • Services Marketing
  • Environmental Studies
  • Quantitative Techniques
  • Contemporary Geo-Politics and Issues of Globalization
  • Business Application - MS Excel
  • Persuasion in Salesmanship
IV Semester
  • Business Research Methods
  • Food Safety and Hygiene Principles
  • Property Management System
  • Tourism Products of India
  • Communicative English
  • Consumer Psychology
  • Cross Cultural Studies
  • Professional Effectiveness
  • Capital Market Operations
V Semester
  • Retail and supply chain management
  • Business taxation
  • Corporate strategy
  • Discipline specific courses
  • Airline ticketing / hospitality management solutions
  • Tourism planning and destination management / hospitality revenue managemen
  • Travel agency and tour operations / hospitality and accommodation management
VI Semester
  • Operations management
  • Strategic management
  • International business environment
  • Business negotiation
  • Discipline specific courses
  • International event management / food & beverage cost control
  • Internship / research project

Career Enhancement Programs are formulated as per current industry standards and reflect on our commitment to build a unique workforce that will meet the challenges in the industry. Each program adhering to the course is spread over two semesters and students are evaluated by the end of each semester. Evaluation is based on internal assessment, seminars, and reports prepared by the students. To keep them at the forefront of employability, the career enhancement programs prepare students with the necessary soft skills such as communication, presentation, and public speaking skills, personality development, and interview techniques.

The tourism and hospitality sector in India has registered a 50 percent annual growth rate which has led to the generation of a large number of jobs. The scope of employment is on the rise for tourism and hospitality management graduates in hotels, resorts, travel agencies, airlines, and state tourism departments.