Blog Detail
06-02-2025
In India, the media industry is expanding rapidly, driven by advancements in technology and the rise of social media, which have transformed the landscape of media and communication. A Bachelor of Arts (BA) in Communicative English equips students with various careers in mass media, including journalism, filmmaking, advertising, and public relations.
Beyond the media sector, students can pursue roles in corporate communication, language instruction, and more, with opportunities available in both the private and public sectors. Additionally, they can thrive in the event management sector, where they can leverage their communication skills to plan and execute successful events. The blog covers more details about the course, followed by the difference in BA English and communicative English syllabus:
BA Communicative English is a three-year programme in the Arts stream designed to enhance students' communication skills using appropriate vocabulary and expressions. The BA Communicative English triple main syllabus emphasises literature, the philosophy of the English language, and linguistics.
The course also provides practical knowledge in areas like creative writing, public relations, media, and copywriting. Additional subjects in BA Communicative English include print media and journalism, translation studies, and conversational English. The programme also focuses on enabling a deeper understanding of society and human welfare.
The BA Communicative English curriculum enhances language proficiency, communication skills, literature analysis, and media studies. BA Communicative English triple main syllabus equips students with practical knowledge in linguistics, literature, media, and communication.
This exposure prepares them for professional roles requiring effective communication, critical thinking, and cultural awareness. The table below gives the semester-wise breakdown of subjects in BA Communicative English syllabus:
| Semester I | Semester II |
| Core Subject: English Language and Literature | Core Subject: English Language and Literature |
| Poetry | Prose |
| Vocational Subject: Communicative English | Vocational Subject: Communicative English |
| Phonetics | Applied Phonetics |
| Semester III | Semester IV |
| Core Subject: English Language and Literature | Core Subject: English Language and Literature |
| History of English Literature Part-A | History of English Literature |
| Paper-IV Drama | Paper-VI Fiction |
| Vocational Subject: Communicative English | Vocational Subject: Communicative English |
| Remedial Grammar | Conversational English Part-I |
| Writing Skills | Conversational English Part-II |
| Auxiliary Subject: English Language Teaching | Auxiliary Subject: English Language Teaching |
| Educational Psychology and Educational Technology | Practice Teaching |
| Semester V | Semester VI |
| Core Subject: English Language and Literature | Core Subject: English Language and Literature |
| Literary Criticism Part-A | Literary Criticism Part-B |
| History of English Language Part-A | History of English Language Part-B |
| Vocational Subject: Communicative English | Vocational Subject: Communicative English |
| Broadcasting - Radio | Project and On-the-Job Training |
| Broadcasting | Entrepreneurship Development |
Candidates should have completed 10+2 from a recognised board with English as a mandatory subject to be eligible for this course. While the passing marks may vary, many colleges require a minimum of 60% in English for admission.
Although most colleges admit students based on merit, some universities conduct entrance exams for this course. The table below mentions the list of entrance exams conducted by certain institutions:
| Exam Name | Full Form |
| CUET | Common University Entrance Test |
| JET - UG | JAIN Entrance Test - Undergraduate |
| NPAT | National Test for Programmes After Twelfth |
| TISS BAT | Tata Institute of Social Sciences Bachelor’s Admission Test |
| IPU CET | Indraprastha University Common Entrance Test |
| JNUEE | Jawaharlal Nehru University Entrance Examination |
The main difference between BA English and Communicative English lies in their programme focus area. BA English and Communicative English subjects: While BA Communicative English focuses on improving the English language by using the right vocabulary and expressions, BA English emphasises Literature from across the world and different eras.
When comparing between BA English and Communicative English syllabus, the former focuses on literature and language, while the latter focuses on communication skills. A Bachelor’s in Communicative English prepares students for careers in writing, teaching, and media. The table below gives a brief overview of BA English and Communicative English subjects:
| List of BA English and Communicative English Subjects | |
| BA English | BA Communicative English |
| Poetry | Phonetics |
| Prose | Applied Phonetics |
| Drama | Writing Skills |
| Fiction | Conversational English (Part I & II) |
| Literary Criticism | Remedial Grammar |
| History of English Literature | English Language Teaching |
| Indian Writing in English | Media Studies |
| American Literature | Journalism |
| Postcolonial Literature | Creative Writing |
| Shakespeare Studies | Public Relations |
| World Literature | Translation Studies |
| Women’s Writing | Accent and Dialect |
| British Literature | Bilingualism |
| Cultural Studies | Register |
A BA in Communicative English prepares graduates for work in many fields, including media and healthcare. Students who want to continue their studies can enrol in a Master of Arts (M.A.) programme in Communicative English or M.A. English.
Students who wish to pursue corporate business or entrepreneurial careers should obtain their Master of Business Administration degree. Some of the promising job roles after graduation are as follows:
| Job Title | Job Description |
| Content/Copy Writer | Creates engaging and persuasive written content for websites, advertisements, and marketing materials. |
| Editor | Reviews and revises written content to ensure clarity, accuracy, and adherence to style and tone guidelines. |
| PR Manager | Manages a company’s public relations efforts, building and maintaining a positive image with the media and the public. |
| E-mail Marketing Expert | Designs and executes email marketing campaigns to engage customers and drive conversions. |
| Journalist | Researches, investigates, and reports news and stories across various media platforms to inform the public. |
The BA in Communicative English delivers top-level communication skills and leads to multiple career paths for students. The education model helps students succeed at work and allows them to continue learning with new possibilities.
The curriculum, which includes language development and media studies, helps students succeed in public and private organisations. It builds strong basics for anyone who wants to succeed in jobs that require communication skills.
A1: The BA in Communicative English covers three years of study, teaching communication abilities and creative learning. The programme aims to help students learn better English proficiency.
A2: The scope of BA English and Communicative English is vast and extends to a diverse range of industries. Students can work as professors, guest lecturers, journalists, copywriters, editors, or technical writers. Furthermore, there is a great opportunity to work in advertisement agencies and multinational and digital marketing companies.
A3: A Bachelor of Arts (BA) in Communication and English is a degree that combines the study of English with communication studies. It can prepare students for a variety of careers in the media, writing, and publishing industries.
A4: Communicative English is a course that helps students develop their communication skills in English. It helps students learn to communicate effectively and confidently in real-life situations. The course allows students to master the concepts of grammar, pronunciation, phonology, reading, writing, speaking, and listening skills.
A5: While a BA in Communicative English helps students master proficiency in the English language, a BA in English only focuses on the literature and language aspects of the subject.
A6: Yes. It helps students learn to communicate effectively in practical situations and improves the coherence and cohesion of their writing.
A7: A BA in Communicative English provides access to diverse career opportunities in media, journalism, content creation, public relations, corporate communication, and language instruction. Students can find employment in both private and public sectors, with a wide range of communication-focused positions available.