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BBA Business Analytics Syllabus, Subjects and Scope: A Complete Guide
15-05-2025
Business Analytics offers a rewarding career path for those who enjoy working with data, numbers, and patterns. It helps companies analyse trends and data to solve problems and devise future strategies. Business Analytics involves using data to understand business trends and grow profits.
A BBA Business Analytics programme provides extensive knowledge and essential skills to students who want to enter this exciting field.
About BBA Business Analytics
BBA Business Analytics is a three-year programme that builds knowledge of business functions through subjects like management, finance, accounting, marketing, operations, and organisational behaviour. As part of the programme, students engage in entrepreneurship projects and startups in various capacities. The programme nurtures students' professional qualities to help them emerge as successful business leaders.
BBA Business Analytics Subjects in the 1st Year
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Principles of Management
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Management Concept
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Business Communication and Business Informatics
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Principles of Marketing
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Business Statistics and Cost Accounting
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Business Economics
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HRM and Quantitative Methods
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Business Communication
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Business World Exposure
BBA Business Analytics Subjects in the 2nd Year
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Production and Operations Management
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Business Ethics and Business Research Methods
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Business Environment
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Project Planning and Management
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Operations Research
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Mathematical Optimisation
BBA Business Analytics Subjects in the 3rd Year
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Supply Chain Analytics and Marketing Analytics
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Business Policy and Strategic Management
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Public Relations and Corporate Image
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Managerial Skills
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Entrepreneurship Development
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Business and Cyber Law
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Business Function Report and Industrial Research Project
Students can learn about the detailed BBA Business Analytics syllabus below.
BBA Business Analytics Syllabus
The complete BBA Business Analytics syllabus spans six semesters. The semester-wise details of the syllabus are mentioned below.
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Semester 1 |
Semester 2 |
|---|---|
|
Major (Discipline-Specific-Course) |
Major (Discipline-Specific-Course) |
|
Fundamentals of Accounting |
Marketing Management |
|
Managerial Economics |
Human Resource Management |
|
Principles of Management |
Financial Management |
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Elective 1 |
Elective 2 |
|
Skill Enhancement Course -1 |
Skill Enhancement Course -2 |
|
Semester 3 |
Semester 4 |
|---|---|
|
Major (Discipline-Specific-Course) |
Major (Discipline-Specific-Course) |
|
Taxation |
International Business |
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Strategic Management |
Entrepreneurship Development |
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Cost Accounting |
Organisational Behaviour |
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University Electives -3 (Select any one) |
Management Information System |
|
Skill Enhancement Course 3 |
Skill Enhancement Course 4 |
|
Semester 5 |
Semester 6 |
|---|---|
|
Major (Discipline-Specific-Course) |
Major (Discipline-Specific-Course) |
|
Business Statistics |
Mercantile Law |
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Research Methodology |
Operation Research |
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Logistics & Supply Chain Management |
Digital Marketing |
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Business Data Analytics |
Specialisation - 2 (Select any one) |
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Specialisation - I (Select any one) |
HRM: Organisational Development |
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HRM: Compensation Management |
Marketing: Security And Portfolio Management |
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Marketing: Mergers and Acquisitions |
Finance: Service Marketing |
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Finance: Consumer Behaviour |
IB: Cross-Continent Business Philosophies |
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IB: Import Export Management |
Ability Enhancement Course -5 |
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Skill Enhancement Course -5 (Select any one) |
Professional Ethics and Communication |
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Digital Literacy |
Internship/Mini Project (From Major Stream) |
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Finance for everyone |
BBA Business Analytics Scope
The scope of BBA in Business Analytics is wide and constantly growing. In today’s data-driven world, businesses across every sector are looking for professionals who are equipped with essential business analytics knowledge and skills. This programme gives you a solid grip on data analysis, critical thinking, and decision-making—all of which are in high demand.
After completing the BBA in Business Analytics programme, you can explore roles in information technology, human resource management, education, customer support, supply chain, marketing, and core business operations. From helping brands understand customer behaviour to streamlining internal processes, your skills will be valued in startups, global firms, and even government sectors.
Conclusion
To conclude, a BBA in Business Analytics programme lays a comprehensive foundation in core business practices while developing key analytical skills, preparing students to step confidently into the professional world.
FAQs
Q1: What are the 4 types of Business Analytics?
A1: The four types are descriptive analytics (understanding past data), diagnostic analytics (finding reasons behind past outcomes), predictive analytics (forecasting future trends), and prescriptive analytics (providing solutions based on data).
Q2: What are the benefits of Business Analytics?
A2: Business Analytics helps businesses in various ways. It boosts the efficiency and productivity of businesses and helps predict market trends. Businesses can plan their strategies and achieve growth and customer satisfaction with the help of business analytics.
Q3: Is BBA Business Analytics good?
A3: Yes. A BBA in Business Analytics is a great choice as it promises rewarding career opportunities and lucrative salary packages to graduates.
Q4: What is the scope of Business Analytics?
A4: The scope of Business Analytics is vast and attractive. Graduates of this programme can explore multiple opportunities in various fields, including finance, marketing, and healthcare.
Q5: Is Business Analytics difficult?
A5: Business Analytics can be challenging, but is manageable with a strong foundation in data analysis, problem-solving, and critical thinking. The more you practice, the easier it gets.