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MBA in Digital Marketing: Course Details, Syllabus, Subjects, Eligibility, and Difference Between Traditional & Digital Marketing
28-11-2025
Table of Contents
- MBA in Digital Marketing: Course Details, Syllabus, Subjects, Eligibility, and Difference Between Traditional & Digital Marketing
- What is Digital Marketing?
- Overview of the MBA Digital Marketing Course
- MBA in Digital Marketing Syllabus
- Eligibility Criteria for MBA in Digital Marketing
- Differences Between Traditional Marketing and Digital Marketing
- Summing Up
- FAQs
What makes some brands impossible to ignore online while others struggle to get noticed?
The secret is digital marketing. It is a field where every click, view, and interaction can be tracked, measured, and optimised.
Digital platforms help brands to understand the customer requirements and develop strategies accordingly. This dynamic approach helps them to stay relevant, competitive, and consistently visible.
Contrary to traditional marketing, digital campaigns provide clear insights into customer behaviour and Return on Investment (ROI). This helps businesses to replicate what works and improve what doesn’t.
With the industry expected to reach USD 24.1 billion by 2028 and nearly 6 billion internet users by 2027, the demand for skilled digital marketers is soaring.
An MBA in Digital Marketing equips you with the skills to capitalise on this growth. You can access some of the high-paying roles across various industries.
In this blog, we cover the course details in a detailed way to help you understand why this MBA is a wise career choice.
What is Digital Marketing?
Digital marketing involves utilising online strategies, including social media marketing, search engine marketing, and email campaigns, to enhance brand visibility and expand the customer base.
It connects businesses with customers through platforms like Facebook, Instagram, and Twitter, and other digital platforms such as company’s website.
Having a strong online presence is essential for brands. It helps keep customers informed about products, boosts awareness and engagement before and after sales, attracts new buyers, shortens the buying cycle, and ultimately converts leads into loyal customers.
Overview of the MBA Digital Marketing Course
An MBA in Digital Marketing is a postgraduate course that builds upon traditional marketing principles and teaches you how to navigate the digital world.
By pursuing this MBA, you will gain the skills and knowledge needed to create effective digital marketing strategies, improve your creativity, and learn how to use various digital platforms to promote products and services.
The core MBA Digital Marketing subjects that you will study in this course include marketing fundamentals, mobile marketing, business communication, marketing analytics, accounting and finance, strategy formulation, and international business, among others.
After completing this MBA, you will be able to help companies plan and execute digital marketing strategies and find innovative ways to engage with their target audience effectively. Some of the important details about the MBA Digital Marketing course have been summarised below:
| Particulars | Details |
| Course Name | Master of Business Administration (MBA) in Digital Marketing |
| Course Duration | 2 years (4 semesters) |
| Level of Education | Postgraduate Programme |
| Eligibility | Bachelor’s degree in any discipline from a recognised university with minimum of 50% marks |
| Entrance Exams |
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| Admission Process | Merit-based selection, entrance exam score, personal interview, and group discussion (varies by institute) |
| Mode of Education | Full-time, part-time, online, and distance learning options |
| Digital Marketing Topics |
|
| Job Profiles |
|
MBA in Digital Marketing Syllabus
The MBA in Digital Marketing covers subjects that help you gain expertise in areas such as:
- Affiliate marketing
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Email marketing
- Content creation, and more.
The core concepts are usually similar in most colleges. However, it might be slightly different from one institute to another.
We have provided a detailed overview of the MBA Digital Marketing subjects below:
| Year & Semester | Subjects |
| First Year - Semester I |
|
| First Year - Semester II |
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| Second Year - Semester III |
|
| Second Year - Semester IV |
|
Elective Subjects in the MBA in Digital Marketing Syllabus:
- Management Fundamentals
- Entrepreneurship Development
- Essentials of Psychology for Managers
- Qualitative Research Methods
Eligibility Criteria for MBA in Digital Marketing
To be eligible for the programme, you must have a Bachelor’s degree in any discipline from a recognised university with a minimum of 50% marks or an equivalent CGPA.
If you are currently in your final year of graduation, you can apply provisionally; however, admission will only be confirmed after you have achieved at least 50% marks in your degree.
You must also qualify in one of the national-level entrance exams, such as the CAT, CMAT, GMAT or any other institute-specific exams.
Differences Between Traditional Marketing and Digital Marketing
Marketing is a core aspect of any business because it helps attract people’s attention and generate interest in products or services. Broadly, there are two types of marketing: traditional marketing and digital marketing.
While traditional and digital marketing share the common goal of promoting a business, they differ significantly in approach, engagement, and effectiveness. We have discussed more on Traditional Marketing vs Digital Marketing below:
| Parameter | Traditional Marketing | Digital Marketing |
| Definition | Uses offline methods like TV, radio, print ads, banners, sponsorships, and door-to-door campaigns | Uses online methods and digital platforms like SEO, SEM, PPC ads, content marketing, email marketing, and push notifications |
| Cost | Relatively high and less cost-effective | Mostly cost-effective; some methods are free, such as social media marketing (without ads or influencer marketing tactics) |
| Branding | Limited impact on branding | More effective for building and promoting a brand |
| Ease of Learning | Simple to learn and practice; does not require technical tools | Depends on familiarity with online tools and digital platforms; requires continuous learning |
| Reach | Typically local or regional | Can be global, targeting specific audience segments precisely |
| Flexibility | Once a campaign is launched, it cannot be easily modified | Campaigns can be tweaked and optimised in real time |
| Examples | TV ads, radio ads, banners, print media, sponsorships, door-to-door campaigns | SEO, PPC, email marketing, content marketing, web designing, push notifications |
Summing Up
An MBA in Digital Marketing helps you develop the skills to design, execute, and analyse campaigns across platforms, turning data into actionable strategies. With opportunities to work as a Digital Marketing Manager, SEO Specialist, Social Media Manager, and more, this MBA opens doors to high-paying, dynamic roles across various industries.
So, stop scrolling and start enrolling. Apply now. Your future begins here!
FAQs
Q1: What will I learn in this course?
A1: An MBA in Digital Marketing teaches you about online marketing strategies, search engine optimisation, social media marketing, and digital analytics.
You will also learn about content marketing, email marketing, pay-per-click (PPC) advertising, and how to leverage digital channels to achieve business goals.
Q2: Is this MBA in Digital Marketing in demand?
A2: Yes. An MBA in Digital Marketing is in strong demand as businesses across industries require skilled professionals to establish and manage their online presence.
The programme allows you to specialise in areas such as marketing and advertising, offering access to high-paying roles with significant career growth and future opportunities.
Q3: Do I need previous experience in marketing to pursue this MBA?
A3: No. You do not need previous experience in marketing to pursue an MBA in Digital Marketing. The programme is designed for graduates from any discipline, ready to pursue a career in this field from scratch.
Q4: Why choose an MBA in Digital Marketing?
A4: Pursuing an MBA in Digital Marketing allows you to gain specialised knowledge and skills in areas like social media, SEO, content marketing, and digital advertising.
It opens up diverse career opportunities across various industries, including e-commerce, IT and software, media and entertainment, retail, banking and finance, hospitality, education, and healthcare.