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MBA in Finance and Marketing: Course Details, Syllabus, Subjects, Scope, Eligibility, Career Options, and Salary Comparison
28-11-2025
Table of Contents
- MBA in Finance and Marketing: Course Details, Syllabus, Subjects, Scope, Eligibility, Career Options, and Salary Comparison
- What is an MBA in Finance and Marketing?
- MBA Finance and Marketing Syllabus
- MBA in Marketing and Finance Eligibility
- Career Options After MBA in Finance and Marketing
- MBA in Finance and Marketing Scope
- MBA Marketing vs Finance
- Way Forward
- FAQs
Many of us think that “finance is all about numbers” and “marketing is all about creativity.”
But, the truth is far more powerful. Finance and marketing don’t exist in separate worlds; they fuel each other.
Finance helps us to understand budgets, profitability, and RO. On the other hand, marketing drives sales, customer engagement, and brand growth. Both of these departments work hand-in-hand to help an organisation reach its end goal.
If you see yourself making decisions that balance analytical thinking with strategic brand-building, an MBA in Finance and Marketing brings both worlds together.
This dual specialisation trains you to evaluate investments, manage budgets, analyse financial risks, and design innovative marketing plans that attract and convert customers. You learn to make data-driven decisions that improve financial returns and marketing performance.
If you would like to learn more about the course, this blog will help answer all your questions.
What is an MBA in Finance and Marketing?
MBA in Finance and Marketing is a dual postgraduate programme that teaches you how to analyse financial data, manage funds, understand market trends, and design strategies that drive business growth. The core MBA Finance and Marketing subjects include budgeting, auditing, advertising, and public relations.
You will learn essential concepts such as taxation, risk analysis, mergers and acquisitions, market research, and consumer behaviour. This combination of strong financial, quantitative, marketing and branding skills will make you industry-ready across multiple industries. The MBA Finance and Marketing course details have been summarised below:
| Category | Details |
| Course Name | MBA in Marketing and Finance |
| Level of Education | Postgraduate |
| Type of Programme | Professional Degree |
| Duration | 2 years |
| Eligibility | Bachelor’s degree with 50% aggregate from a recognised university |
| Entrance Exam |
|
| Admission Process | Entrance-based or merit-based |
| Top Job Roles |
|
MBA Finance and Marketing Syllabus
The MBA in Finance and Marketing syllabus encompasses topics that enable you to develop robust financial decision-making skills and refine your marketing strategy expertise. The syllabus is designed to help you understand how money moves within a business and how brands create value in the market. The list of MBA Finance and Marketing syllabus and subjects has been outlined below:
| Semester-I | Semester-II |
| Business Economics | Entrepreneurship |
| Sustainability & Ethics | Marketing Management |
| Financial Reporting & Corporate Finance | Quantitative Techniques for Business Decisions -II |
| Organisational Behaviour and Human Resources Management | Business Law & Corporate Governance |
| Quantitative Techniques for Business Decisions -I | Business Analytics & Artificial Intelligence |
| Generative AI for Online Learners | |
| Semester-III | Semester-IV |
| Business Research Methods | Strategic Management |
| Operations Management | Indian Financial System & Financial Markets |
| Direct and Indirect Taxes | Risk Management & Behavioural Finance |
| Investment Analysis and Portfolio Management | Retail Marketing and Service Management |
| Consumer Behaviour and Insights | Digital Marketing and Brand Management |
| Market Research Tools | Master Thesis / Project * |
| Open Elective Course |
MBA in Marketing and Finance Eligibility
To be eligible for an MBA in Marketing and Finance, you must obtain a Bachelor’s degree in any discipline from a recognised university with at least 50% aggregate marks.
If you are currently in your final year, you are still eligible to apply. However, your admission will be confirmed once you graduate with 50% aggregate marks.
You must also qualify for entrance exams such as CAT, MAT, GMAT, or institute-specific tests with valid scores to apply to the MBA college of your choice.
Some colleges may give preference to applicants with work experience. While it’s not mandatory, having 1 to 3 years of experience can improve your chances at the prestigious business schools of India.
Career Options After MBA in Finance and Marketing
With strong knowledge in both Marketing and Finance, you can contribute to multiple business areas, giving you an edge over candidates with a traditional MBA. This combined expertise also strengthens your ability to negotiate higher salary packages.
After completing an MBA in Marketing and Finance, you can explore roles across sectors such as banking, FMCG, e-commerce, consulting, retail, insurance, IT services, real estate, fintech, manufacturing, and advertising. The scope of the MBA in Marketing and Finance with respect to job opportunities is listed below:
| Job Role | Job Description |
| Marketing Manager | Develops and implements marketing strategies to increase brand awareness, drive sales, and grow a company's customer base |
| Corporate Finance Manager | Handles financial planning, budgeting, investments, and risk management to support a company’s financial health. |
| Business Analyst | Analyses data, identifies business problems, and recommends solutions to improve processes and performance. |
| Customer Relationship Manager | Manages client interactions, resolves concerns, and works to improve customer satisfaction and retention. |
| Product Manager | Leads product planning and development, coordinates with teams, and ensures the product meets market and customer needs. |
MBA in Finance and Marketing Scope
The MBA in Finance and Marketing scope also extends to pursuing additional certifications and courses. This can help you develop advanced skills and access job opportunities that offer a higher salary package. Some of the top courses that you can pursue after an MBA in Finance and Marketing are as follows:
Courses in Finance
- Chartered Financial Analyst (CFA)
- Certified Management Accountant (CMA)
- Chartered Accountancy (CA)
- Financial Risk Manager by the Global Association of Risk Professionals (GARP)
Courses in Marketing
- Digital Marketing certification courses
- Data and Marketing Analytics, and so on
MBA Marketing vs Finance
An MBA in Marketing enables you to understand customers, build brands, design effective marketing campaigns, and develop strategies that drive business growth and success.
Conversely, an MBA in Finance develops your ability to analyse numbers, manage investments, assess risks, and handle corporate financial decisions. The table below gives a detailed comparison of MBA Marketing vs Finance:
| Category | MBA Marketing | MBA Finance |
| Core Focus | Branding, consumer behaviour, digital marketing strategy, sales | Financial analysis, corporate finance, investments, risk management |
| Key Skills Required | Creativity, communication, strategic thinking, customer insight | Numerical aptitude, analytical skills, financial modelling, and precision |
| Job Roles | Marketing Manager, Brand Manager, Digital Marketing Lead, Market Research Analyst | Financial Analyst, Investment Banker, Portfolio Manager, Risk Manager |
| Areas of Recruitment | FMCG, retail, tech, media, e-commerce, hospitality | Banks, insurance firms, investment companies, and corporate finance teams |
| Internship Exposure | Marketing audits, campaigns, digital analytics, and customer research | Budgeting, due diligence, valuations, and audit support |
| Career Growth Pattern | Fast-paced progression in performance-driven roles | Experience-based growth leading to senior financial leadership |
| Difficulty Level | People-centric, trend-driven, requires practical creativity | Concept-heavy, number-driven, requires technical accuracy |
| Best Certifications | Google Ads, Meta Blueprint, SEO, marketing analytics | CFA, CPA, FRM, financial modelling certifications |
| Global Pathways | International branding, digital consulting, and global marketing roles | Investment banking, global markets, compliance, and financial strategy |
MBA Finance vs Marketing Salary
The salary range depends on the level of expertise, skill, location of the job, and years of experience. We have provided a general overview of MBA Finance vs Marketing salary for entry-level, mid-senior and senior job positions.
| Career Level | MBA Finance – Roles | Average Annual Salary Range | MBA Marketing – Roles | Average Annual Salary Range |
| Entry-Level (1–3 yrs) | - Finance Analyst - Junior Accountant - Business Analyst |
INR 3–6 Lakhs | - Marketing Executive - Sales Executive - Digital Marketing Assistant |
INR 3–6 Lakhs |
| Mid-Level (3–7 yrs) | - Finance Manager - Risk and Compliance Manager - Corporate Finance Manager |
INR 8–18 Lakhs | - Marketing Manager - Brand Manager - Product Manager |
INR 8–20 Lakhs |
| Senior-Level (8+ yrs) | - Chief Financial Officer (CFO) - Vice President (VP) – Finance - Director – Financial Strategy |
INR 30 Lakhs – 1 Cr+ | - CMO - VP – Marketing - Head of Brand and Strategy |
INR 35 Lakhs – 1 Cr+ |
Please note: This is a general overview and actual salary can depend on your job location, skill-set, experience and the organisation.
Way Forward
An MBA in Finance and Marketing enables you to make data-driven decisions, understand financial risks, and develop effective marketing strategies that enhance brand presence. With its well-curated syllabus and diverse job opportunities across industries, this dual specialisation prepares you for various roles from entry-level to senior leadership.
So, what are you waiting for? Take the next step in your career. Join the MBA in Finance and Marketing, and gain the competitive edge you need in today’s world.
FAQs
Q1: What are the elective subjects in the MBA Finance and Marketing course?
A1: Elective subjects for an MBA Finance and Marketing course are Investment & Portfolio Management, International Financial Management, Advanced Corporate Finance (ACF), Wealth Management, Digital Marketing, Consumer Behaviour, Retail Marketing, B2B Marketing, etc.
Q2: Is Mathematics required for MBA Finance and Marketing courses?
A2: Advanced mathematics is not required for an MBA in Finance and Marketing. However, you will need basic quantitative reasoning to clear entrance exams and study subjects like accounting, budgeting, and data analysis during the course.
The focus is more on applying simple math concepts to real business situations rather than solving complex mathematical problems.
Q2: MBA in Finance or Marketing, which is better?
A2: The answer to this question is highly subjective. An MBA in Finance is best suited if you plan to pursue a career in financial planning, investment banking, wealth management, or a related field.
However, on the other hand, you can pursue an MBA in Marketing if you wish to build a career as a marketer, brand strategist or market researcher. If you are interested in pursuing a career that combines the elements of both these disciplines, then an MBA in Finance and Marketing is an ideal choice.
Q3: What is the scope of MBA Finance and Marketing?
A3: The scope of an MBA in Finance and Marketing is broad, offering opportunities across banking, retail, consulting, manufacturing and more. You can build a career in financial planning, business analysis, product management, marketing strategy, or sales.
With dual expertise, you are eligible for mid to senior-level roles that offer higher salary packages across multiple industries.