MBA Marketing Course Details: Syllabus, Subjects, Eligibility and More

Marketing plays a crucial role in driving brand awareness and sales for an organisation. With the rising competition in the market, an MBA in Marketing has become a popular specialisation among graduates. This blog covers all the MBA Marketing course details, core subjects, syllabus, and essential skills required to excel in the field of marketing.

What is an MBA in Marketing?

An MBA in Marketing is a specialised programme that focuses on providing real-world marketing knowledge for students. The course covers topics like creating product demand, analysing marketing trends, consumer behaviour and digital marketing. MBA Marketing programmes are designed to help students gain skills that are needed to thrive in various marketing roles.

Why do an MBA in Marketing?

An MBA in Marketing course helps students gain knowledge of both traditional and new marketing techniques. Graduates with an MBA in marketing earn competitive salaries across industries. FMCG, e-commerce, banking, fashion, and healthcare are some of the industries that hire MBA Marketing graduates. The average salary of an MBA Marketing graduate in India is around 6-30 Lakhs per annum, depending on the college tier and expertise. This makes marketing an in-demand MBA specialisation for students.

Who Should Study an MBA in Marketing?

The MBA in Marketing course specialisation is for any student who wants to gain a deeper understanding of the field. Those wanting to start careers in various marketing roles, such as brand managers, research analysts and marketing experts, should consider doing an MBA in Marketing.

MBA Marketing Course Details

The MBA Marketing course is a full-time two-year programme, with four semesters. In the first year, the course covers fundamental topics in management and marketing. Specialisations starting from the second year onwards. Some institutions offer one-year, part-time and distance programmes for the flexibility of candidates. The curriculum also includes internships, real-world projects and case studies. These help students gain hands-on experience. The course fee for a two-year MBA Marketing programme in India ranges from INR 3 to 25 Lakhs. Government colleges can charge anywhere between INR 3 to 6 Lakhs, while private colleges charge between INR 8 to 15 Lakhs. Top-tier institutions like the IIMs charge over INR 20 Lakhs.

MBA Marketing Eligibility Criteria

Qualifying degree: MBA in Marketing courses generally require candidates to have a bachelor's degree in any discipline from a recognised university. The minimum required percentage for the general category is 50%. For candidates belonging to reserved categories (SC/ST/OBC), the minimum qualifying marks are about 45%. Final-year students appearing for their exams are also eligible to apply.

Entrance Exams: In addition to the educational qualification, colleges require candidates to have a valid score in any one of the MBA entrance exams. The most popular entrance-level exams include CAT, MAT, CMAT, XAT, GMAT and NMAT. The accepted score or qualifying score usually varies from one college to another. Some universities conduct institutional-level exams, along with personal interviews, to select candidates.

Other requirements: Some institutions may also give preference to candidates with 1 or 2 years of experience.

MBA in Marketing Syllabus and Subjects

MBA Marketing Subjects

An MBA in Marketing course covers both core business topics and specialised marketing topics. The course mostly includes subjects like consumer behaviour, market research, and organisational behaviour. The specialised courses are generally offered in the second year of the course.

Core MBA Marketing Subjects

1. Marketing Management
2. Consumer Behaviour
3. Marketing Research
4. Retail Marketing
5. Strategic Management & Business Policy
6. Services Marketing and Customer Relationship Management (CRM)
7. International Marketing
8. Sales, Distribution and Supply Chain Management
9. Digital Marketing
10. Management Process and Organisational Behaviour

MBA in Marketing Syllabus

Below is a semester-wise MBA Marketing Management syllabus breakdown:

Common MBA Entrance Exams

Some of the popular MBA entrance exams in India include:

National-level Exams

1. CAT (Common Admission Test)
2. MAT (Management Aptitude Test)
3. XAT (Xavier Aptitude Test)
4. SNAP (Symbiosis National Aptitude Test)
5. NMAT (Narsee Monjee Aptitude Test)
6. CMAT (Common Management Admission Test)

Global Exams

1. GMAT (Graduate Management Admission Test)
2. GRE (Graduate Record Examinations)

Institution-specific Exams

1. IBSAT (ICFAI Business School Aptitude Test)
2. JET (JAIN Entrance Test)

MBA in Marketing Course Specialisations or Electives

Some of the course electives offered under the MBA Marketing course include:

1. Digital Marketing: The use of social media and digital strategy for marketing.
2. Marketing Analytics: Use of data for strategic planning and informed marketing decisions.
3. Brand Management: Building and managing brand identity and value over time.
4. International Marketing: Explores planning and executing marketing strategies for global markets.
5. Product Management: Deals with planning, developing, and managing a product throughout its lifecycle.
6. Retail Management: Supervising strategies and operations for smooth business functioning.
7. Services Marketing and CRM: Managing customer relationships and aspects of marketing services.
8. Advertising and Public Relations: Focusses on media planning and maintaining public image.
9. Sales and Distribution Management: The strategic planning and distribution activities in a business.

Skills Required for an MBA in Marketing Course

A candidate aspiring to pursue an MBA in marketing will need the following skills:

1. Communication Skills: To clearly convey ideas to diverse audiences.
2. Time Management Skills: Efficiently prioritise tasks and manage deadlines.
3. Strategic Thinking: Analysing situations to develop long-term marketing plans and decisions.
4. Leadership Skills: Guiding and motivating teams to achieve marketing objectives.
5. Critical Thinking: Evaluating information and situations objectively to solve problems.
6. Entrepreneurial Skills: Recognising innovative business opportunities to drive growth.
7. Creativity: Generating fresh and novel marketing ideas to stand out in competitive markets.
8. Data Skills: Interpreting data to understand consumer behaviour and optimise marketing efforts.

MBA in Marketing Course Outcomes

An MBA in Marketing equips students with the following course outcomes:

1. Apply key marketing frameworks to develop effective strategies
2. Analyse consumer behaviour to customise marketing approaches
3. Gain skills in digital marketing, sales management, product development, and brand management
4. Solve real-world business problems and drive organisational success through effective communication and planning
5. Ethical and global perspective on marketing, considering social, cultural, and environmental factors
6. Gain entrepreneurial skills to launch ventures or excel in corporate marketing roles

All these outcomes prepare graduates for successful careers in the world of marketing.

Conclusion

In conclusion, an MBA in Marketing helps students gain the required knowledge and skills in the areas of marketing. An MBA in marketing offers opportunities with high earning potential and career options for graduates. This makes an MBA in Marketing a valuable and rewarding choice for students aspiring in this field.

Reach out to us to start your MBA in Marketing journey: https://www.jainuniversity.ac.in/enquiry

FAQS

Q1. What is an MBA in marketing?

A1. An MBA in Marketing is a specialised programme that teaches business and marketing concepts. It covers concepts like consumer behaviour, market research, digital marketing, and retail marketing. It also helps students develop the necessary marketing skills needed to succeed in diverse marketing roles in the market.

Q2. Why an MBA in marketing?

A2. An MBA in Marketing expands career opportunities and salary potential for graduates. It opens up opportunities in brand management, sales, digital marketing, and market research. Graduates become eligible for various managerial roles with competitive salary packages.

Q3. What is the role of marketing in a business?

A3. Marketing plays a key role in attracting and retaining customers for a business. It promotes products and services through activities like advertising and public relations. Marketing also involves positioning, segmentation, customer value, and brand building. All these activities together contribute to driving the business growth for an organisation.

Q4. Does MBA Marketing have maths?

A4. Yes, an MBA in Marketing includes Maths-related subjects. These include Statistics, Financial Accounting, Managerial Economics, and Data Analysis. These mathematical components help students interpret real market data and make data-driven decisions.

Q5. Who should study an MBA in Marketing?

A5. An MBA in Marketing is a good choice for those interested in a career in marketing. Those interested in areas of consumer behaviour, sales, or branding can pursue an MBA in Marketing. Those seeking leadership roles in marketing, sales or advertising should pursue this specialisation.