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Events, Entertainment and Media Management

Focused on building expertise in conceptualising, designing, planning, production, and execution, this programme prepares you to thrive in the dynamic events, entertainment, and media industry.

Events, Entertainment and Media Management

The Bachelor of Business Administration in Events, Entertainment and Media Management is a comprehensive programme aligned with the National Education Policy (NEP). It blends strong theoretical foundations with practical training, covering all aspects of event management—from ideation and sales to administration and delivery. Designed and taught by industry experts and pioneers from across India, the curriculum offers an unmatched real-world perspective of the events, media, and entertainment business.

Offered by JAIN (Deemed-to-be University), a leading BBA in Event Management university in Bangalore, this programme is a strategic choice for students seeking deep industry insights combined with practical expertise. It also offers a detailed exploration of BBA event management subjects, providing a strong academic base alongside practical learning. Recognised as a programme offered by the top university for BBA in event management, it is designed for ambitious learners aiming to build impactful careers in the events industry.

Students benefit from direct learning opportunities with leading industry names such as Sabbas Joseph (Wizcraft), Viraf Sarkari (Wizcraft), Sushma Gaikwad (Ice Global), Pramod Gaikwad (Ice Global), Andre Timmins (Wizcraft), Samit Garg (E-Factor Entertainment), Mahesh Shirodkar (Tamarind Global), Roshan Abbas (Geometry Encompass), Brian Tellis (Fountainhead MKTG), Oum Pradutt (Phase 1 Events & Entertainment), Raj Nayak (House of Cheer), Anuja Choudhary (Wispk), Tabassum Modi (Victor Tango Entertainment), Tarsame Mittal (TM Talent Management), Khantil Mehta (Go Bananas), and Neha Seth Arora (Varvadhu). Their mentorship creates a unique environment for aspirants looking for the best BBA in event management in Bangalore or elsewhere.

Work-based learning opportunities are built into the curriculum, ensuring you experience every aspect of events first-hand.

Start Date
August 2026
Duration
  • 3 Years
Study Campus

School of Management (UG)
JAIN (Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: +91 80 4650 1738 / 4343 0200/201
E: info@cms.ac.in
W: cms.ac.in

Degree Awarded
  • BBA
Eligibility

A pass in the 10+2 examination in Science, Commerce, or Arts from PUC / ISC / CBSE or an equivalent board.

Modules

Semester I
    • Ethics for Business
    • Quantitative Techniques for Decision making
    • Business Accounting
    • Introduction to Experiential Management
    • General English
    • Mind Management and Human Values - 1
    • Languages - I (Hindi, Kannada, Sanskrit, Additional English)

    Open Elective:

    • Entrepreneur Essentials
Semester II
    • Human Resource Management
    • Introduction to Creativity & Project Management
    • Modern Marketing
    • Languages - II (Hindi, Kannada, Sanskrit, Additional English)
    • Mind Management and Human Values - 2
    • Business Communication

    Open Elective:

    • Entrepreneur Essentials

Semester III
    • Emerging Technologies
    • Environmental Studies

    Major Elective:

    • Introduction to Wedding Management/ Essentials of F&B Management

    Minor Specialisation:

    • Marketing/ Human Resource/International Business/Supply Chain (Logistics) / Finance

    Open Elective:

    • Projects / Internships
    • Entrepreneur Essentials
Semester IV
    • Indian Constitution
    • Indian Bazaar

    Major Elective:

    • Entertainment & Show Management / Event Marketing & Sponsorship / Technical & Production Management in Events

    Minor Specialisation:

    • Marketing/ Human Resource/International Business/Supply Chain (Logistics) / Finance
    • Entrepreneur Essentials

Semester V
    • Management Accounting
    • Income Tax-I
    • Strategic Management

    Major Elective:

    • Experiential Marketing / Multimedia Technology in Events / MICE -  Conceptualization and Planning /Public Events & Mega Productions Conceptualisation & Planning

    Minor Specialisation:

    • Marketing/ Human Resource/International Business/Supply Chain (Logistics)/ Finance
    • Entrepreneur Essentials
Semester VI
    • Income Tax – II
    • Legal Aspects of Business/li>

    Major Elective:

    • Event Entrepreneurship, Ethics, Legal & Compliance /Career Readiness / Event Assessment, Risk Management & Health & Safety / Vendor Management, Venue Selection, Destination Management

    Minor Specialisation:

    • Marketing/ Human Resource/International Business/Supply Chain (Logistics) / Finance
    • Entrepreneur Essentials

Course Highlights

  • Learn the art of producing high-quality events from pioneers in the events, entertainment, and media industry.
  • Gain expert insights and training from dedicated industry faculty, both on campus and online, covering various aspects of experiential business.
  • Experience hands-on learning through simulations, workshops, and site visits, preparing you for a successful career in event management.

Career Enhancement Programmes

This BBA Honours course in Event Management is structured to immerse you into the world of events with a balance of theory and practical exposure. By engaging with real-time industry practices, you will develop the expertise to design, manage, and execute events effectively. Career enhancement is achieved through targeted skill-building in creativity, leadership, project management, and business communication, ensuring you are well-prepared for industry challenges.

Career Outcomes

Graduates from JAIN (Deemed-to-be University), offering one of the leading BBA Event Management programmes in Bengaluru, are well-prepared to build successful careers across diverse areas in the events, media, and entertainment industry.

  • Brand Management and Corporate Communications – Shape brand identities, develop strategies, and manage corporate communication to enhance market presence.
  • Event Planning and Coordination – Oversee the conceptualisation, planning, and execution of events ranging from corporate conferences to large-scale entertainment productions.
  • Creative Direction and Design – Drive innovation in event design and aesthetics, ensuring unique experiences that resonate with audiences.
  • Wedding and Special Event Management – Curate, plan, and execute high-profile weddings and customised celebrations with attention to detail and creativity.
  • Public Relations and Client Servicing – Build and maintain strong client relationships while managing public image and stakeholder engagement.
  • Hospitality and Guest Management – Deliver seamless guest experiences through efficient hospitality operations and personalised services.
  • Artist and Talent Management – Represent and manage artists, performers, and celebrities, ensuring effective coordination and promotion.
  • Resource and Logistics Management – Oversee procurement, budgeting, and logistics to ensure smooth execution of events and projects.

Ready to take the next step? Our counsellors are here to provide you with more information about the programme.
Call us +91 73376 13222

Not sure of your choice? Visit us at the Admissions Office located in Jayanagar 9th Block and meet us.
Access the map here.

FAQ's

BBA in Event Management t is a three-year undergraduate degree that combines business management skills with specialised knowledge of event planning and management.

Yes. Event Management has a wide scope. It is a growing field in India that allows individuals to explore career opportunities across a variety of industries, such as corporate, entertainment, non-profit, tourism, and more.

Yes. Event Management can be a rewarding career option if students enjoy being creative, organising details, working with people, managing tight deadlines, and thriving in a fast-paced environment with diverse challenges.

To become an event manager, students need to get a diploma or a bachelor's degree, such as a BBA in Event Management, followed by a Master's degree in the relevant field.

The average annual salary of an experienced event manager in India is approximately 11.2 Lacs. As event management is a growing field, the demand for skilled professionals will likely grow in the coming years.

The Media Management course is a study programme that teaches individuals how to plan, coordinate, and control media activities on various media platforms, ranging from television to print media, radio, and digital media.

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