With a perfect blend of academic depth and industry orientation, this programme equips you with the knowledge and skills to thrive in the dynamic fields of brand building, advertising strategy, and creative communication.
The management guru Peter Drucker famously said, “The purpose of a business is to create a customer,” for which one requires marketing. The BBA in Branding and Advertising focuses on the essential elements of creating and sustaining a brand’s identity. A brand reflects the persona or even the culture and reputation of a company or product. Advertising, one of the pillars of marketing, focuses on attracting new customers and increasing sales. It usually refers to paid campaigns meticulously crafted to reach a target audience through diverse media such as the Internet, newspapers, magazines, posters, television, and radio. The BBA Branding and Advertising is an ideal choice for those seeking to master the art of acquiring and retaining customers while ensuring sales growth and profitability.
This programme prepares students to create synergy between branding and advertising. Advertising increases brand recognition, while branding influences the style and direction of advertising campaigns. This relationship ensures brand accountability, strengthens reputation, and drives innovation, making BBA Branding and Advertising a critical specialisation for aspiring marketing professionals.
School of Management (UG)
JAIN (Deemed-to-be University)
#133, Lalbagh Road
Bengaluru – 560027
P: +91 80 4650 1738 / 4343 0200 / 201
E: info@cms.ac.in
W: cms.ac.in
A pass in the 10+2 examination in Science / Commerce / Arts from PUC / ISC / CBSE or equivalent board.
Open Elective:
Open Elective:
Major Elective:
Minor Specialization:
Open Elective:
Major Elective:
Minor Specialisation:
Major Elective:
Minor Specialisation:
Major Elective:
Minor Specialisation:
At JAIN (Deemed-to-be University), the career enhancement programmes are designed to equip students with the right mix of professional skills and personal development. Students gain strong communication and storytelling abilities, a deep perspective on brands, and the ability to differentiate between brand-building and branding in organisational and product contexts. Practical exposure ensures that graduates can conceptualise, design, and implement advertising campaigns with confidence, while also being prepared for a wide range of roles in advertising, marketing, and brand management.
Value Added Programme Collaborator:
Graduates from JAIN (Deemed-to-be University), offering one of the leading programmes in BBA Branding and Advertising, are well-prepared for diverse career opportunities across creative, strategic, and managerial domains, including:
Ready to take the next step? Our counsellors are here to provide you with more information about the programme.
Call us +91 73376 13222
Not sure of your choice?
Visit us at the Admissions Office located in Jayanagar 9th Block and meet us.
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The BBA Branding and Advertising program has ignited my creativity and strategic thinking, giving me the tools to craft powerful brand stories that connect with audiences. The real-world projects and collaborative learning environment have prepared me to confidently step into the dynamic world of marketing and advertising.
BBA in Branding and Advertising is a three-year undergraduate programme that teaches students how to create, promote, and manage brands and businesses. It combines business and marketing with creativity, critical thinking, and entrepreneurship.
The scope of branding is broad and can apply to many different areas, including products, services, people, and organisations. Branding can help establish a company's identity and build relationships with customers.
Branding refers to the overall image and identity a company cultivates to build long-term customer loyalty and perception. Conversely, advertising is a specific marketing tactic used to promote a product or service through targeted campaigns aimed at immediate sales and brand awareness.
The "4 V's of Branding" refer to vision, voice, values, and visuals.
The 4 Ps of branding are product, price, place, and promotion.
The 5 C's of branding are clarity, consistency, content, community, and confidence.
