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Digital Business

Focused on the growing digital economy, this programme equips you with the expertise to excel in areas such as e-commerce, digital marketing, business analytics, product innovation, and technology-driven strategies.

Digital Business

A Bachelor of Business Administration in Digital Business is a forward-looking choice for individuals aspiring to build careers in technology-driven industries. This programme offers a strong foundation in business while specialising in digital strategies, platforms, and tools, preparing you for impactful roles in modern business environments. This programme, offered at a top BBA digital business university in Bangalore, integrates key subjects like e-commerce, digital marketing, data analytics, entrepreneurship, and emerging technologies with hands-on digital applications. This blend of core business knowledge and digital expertise ensures you are industry-ready, with strong analytical and strategic skills to thrive in competitive landscapes.

Pursuing a digital business degree not only strengthens your academic foundation but also enhances your ability to adapt to the dynamic demands of a technology-driven economy. In the fourth year (if you choose Honours), the curriculum emphasises advanced learning, enhancing your adaptability, technological proficiency, and entrepreneurial mindset. The digital business programme delves into global digital ecosystems, business models, and policies, fostering decision-making skills that are critical for success in today’s fast-changing economy.

Start Date
August 2026
Duration
  • 3 Years
  • 4 Years (BBA Honours / Honours with Research)
Study Campus

School of Management (UG)
JAIN (Deemed-to-be University)
#133, Lalbagh Road
Bangalore – 560027
P: +91 80 4650 1738 / 4343 0200 / 201
E: info@cms.ac.in
W: cms.ac.in

Degree Awarded
  • BBA / BBA Honours / BBA Honours with Research
Total Number of Credits
  • 120 BBA
  • 160 BBA Honours / Honours with Research
Eligibility

The minimum qualification required to apply for the digital business management course is a pass in the 10+2 Science / Commerce / Arts examination from PUC / ISC / CBSE or an equivalent board.

Modules

Semester I
    • Ethics for Business
    • Quantitative Techniques for Decision making
    • Business Accounting
    • Digital Business Essentials
    • General English
    • Mind Management and Human Values - 1
    • Languages: I (Hindi, Kannada, Sanskrit, Additional English)

    Open Elective:

    • TD – PCL
Semester II
    • Human Resource Management
    • Marketing Management
    • Digital Business Tools
    • Mind Management and Human Values - 2
    • Languages-II (Hindi/ Kannada/ Sanskrit/ Additional English)

    Open Elective:

    • Projects / Internships
    • TD – PCL

Semester III
    • Emerging Technologies
    • Environmental Studies

    Major Elective:

    • Introduction to Fintech
    • Introduction to Digital Operations

    Minor Specialisation:

    • Marketing/ Human Resource/International Business/Supply Chain (Logistics)/Finance

    Open Elective:

    • Projects / Internships
    • TD – PCL
Semester IV
    • Indian Constitution
    • Indian Bazaar

    Major Elective:

    • E Commerce and Platform Business Models
    • Data Visualisation
    • Digital Customer Experience Management

    Minor Specialisation:

    • Marketing/ Human Resource/International Business/Supply Chain/Finance
    • TD – PCL

Semester V
    • Management Accounting
    • Income Tax-I
    • Strategic Management

    Major Elective:

    • Design Aspects of LLM and Generative AI /The IoT Growth Hacking and Digital Marketing / Martech

    Minor Specialisation:

    • Marketing/ Human Resource/International Business/Supply Chain/Finance
    • TD – PCL
Semester VI
    • Income Tax – II
    • Legal Aspects of Business

    Major Elective:

    • Tech Enabled Innovation & Product Development / Phygital Retailing
    • Blockchain Technology / Digital Strategies for Business Transformation

    Minor Specialisation:

    • Marketing/ Human Resource/International Business/Supply Chain/Finance
    • TD – PCL

Semester VII
    • International Banking & Financial Systems
    • Quantitative and Qualitative Research Methods
    • Behavioural Finance

    Minor Specialisation:

    • Marketing/ Human Resource/International Business/Supply Chain/Finance

    Skill Enhancement Course:

    • Internship/ Seminar

Career Enhancement Programmes

At JAIN (Deemed-to-be University), the best BBA digital business university in Bangalore, the Career Enhancement Programmes are designed to bridge the gap between classroom knowledge and industry requirements. These programmes include interactive workshops led by industry experts on digital strategies, business analytics, and project management, giving students practical exposure to real-world challenges. Alongside, holistic soft skills development focuses on communication, leadership, collaboration, and problem-solving, ensuring graduates are well-prepared to succeed in dynamic professional environments. Internship opportunities, industry projects, and networking sessions further strengthen career readiness and open pathways to growth. By engaging with diverse digital business courses, students gain both theoretical understanding and applied knowledge, creating a strong base for innovation and leadership in the digital economy.

Career Outcomes

Graduates from JAIN (Deemed-to-be University), known for being among the top BBA digital business university in Bangalore, are well-prepared to take on a wide range of roles in digital-first companies and entrepreneurial ventures. Career paths include:

  • Digital Marketing Manager – Lead marketing campaigns, manage brand presence, and drive digital engagement strategies.
  • E-commerce Manager – Oversee online platforms, optimise digital sales processes, and improve customer experiences.
  • Business Analyst – Use data-driven insights to design solutions and improve business efficiency.
  • Product Manager – Innovate and manage digital products, aligning them with market needs and technological advancements.

The structured approach of our digital business courses ensures that graduates are equipped with versatile skills, enabling them to pursue roles across marketing, analytics, and technology-led ventures.

Ready to take the next step? Our counsellors are here to provide you with more information about the programme.
Call us +91 73376 13222

Not sure of your choice? Visit us at the Admissions Office located in Jayanagar 9th Block and meet us.
Access the map here.

FAQ's

To start up a digital business, students can follow the steps below:

  • Identify a niche market
  • Conduct thorough market research
  • Create a solid business plan
  • Develop a good internet presence through a website
  • Choose a suitable business form
  • Implement marketing strategies to connect with the targeted audience
  • Ensure legal and tax compliance
  • Focus on providing valuable digital products or services

The future of digital business is heavily reliant on the integration of Artificial Intelligence (AI) and automation, allowing for enhanced decision-making, streamlined operations, and personalised customer experiences.

A BBA in Digital Business is an undergraduate degree programme that focuses on the application of digital technologies within business operations. The main topics covered in the coursework include online marketing, social media management, web development, data analytics, and digital strategy.

Yes. A degree in Digital Business is a good choice, especially considering the growing demand for digital skills across various sectors such as digital marketing, e-commerce, social media management, and digital strategy roles.

The scope of Digital Business encompasses using digital technologies to fundamentally transform a company's operations, customer interactions, and product offerings.

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