Centred on a strong blend of academic learning and industry immersion, this programme equips you with the expertise to excel in sports business, event management, marketing, and organisational leadership.
A Bachelor of Business Administration in Sports Management is an ideal choice for individuals aspiring to build a successful career in the sports and recreation industry. This programme provides a solid foundation in business while specialising in the management of professional sports, sports events, and allied industries, preparing you for impactful roles within this fast-evolving sector. Being one of the most sought-after management programmes, it integrates essential business subjects like accounting, finance, economics, marketing, and business law while incorporating practical exposure through sports-related case studies and live projects. This combination allows you to gain deep insights into the functioning of the sports industry, event operations, strategic planning, and regulatory frameworks.
By merging classroom learning with hands-on industry experience, you develop a competitive edge in understanding and adapting to global sports trends, culminating in a certification from JAIN (Deemed-to-be University). In the Honours track, the focus extends to advanced analytical thinking, technological applications in sports, and entrepreneurial strategies. The BBA sports management syllabus encompasses international practices, policies, and systems, helping you build critical decision-making skills required to thrive in a dynamic sports environment.
School of Management (UG)
JAIN (Deemed-to-be University)
#133, Lalbagh Road
Bengaluru – 560027
P : +91 80 4650 1738 / 4343 0200 / 201
E: info@cms.ac.in
W: cms.ac.in
A pass in the 10+2 examination in Science / Commerce / Arts from PUC / ISC / CBSE or an equivalent board.
Open Elective:
Open Elective:
Major Elective:
Minor Specialization:
Major Elective:
Minor Specialization:
Major Elective:
Minor Specialization:
Major Elective:
Minor Specialization:
At JAIN (Deemed-to-be University), recognised as a premier BBA in Sports Management university in Bangalore, the Career Enhancement Programmes are tailored to seamlessly bridge academic learning with real-world professional demands. These programmes ensure students are equipped with both technical and soft skills vital for success in the sports industry.
Through structured workshops, guest lectures, and live sports event projects, you gain exposure to real-world applications in areas such as sponsorship management, sports analytics, and event operations. Our programmes also include training in leadership, communication, problem-solving, and teamwork—attributes essential in competitive professional environments. Furthermore, opportunities for internships, mentoring by industry experts, and networking with global sports organisations enable students to expand their industry insights and career readiness.
Graduates of JAIN (Deemed-to-be University), offering one of the most prominent BBA sports management programmes in Bengaluru, are well-positioned to explore diverse career paths, including:
Ready to take the next step? Our counsellors are here to provide you with more information about the programme.
Call us +91 73376 13222
Not sure of your choice?
Visit us at the Admissions Office located in Jayanagar 9th Block and meet us.
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With the BBA Sports Management programme, I got an opportunity to be a part of India's biggest University game - KIUG, where I was able to practically apply my knowledge and skills in the real-world scenario.
A BBA in Sports Management is an undergraduate programme combining business administration and sports. It prepares students to manage and market sports organisations, events, and athletes.
Some of the highest-paying jobs in Sports Management are as follows:
Students can pursue a bachelor's degree, Master of Business Administration (MBA), or certification programme at a university or business school to study sports management.
Sports management is a career that involves designing, coordinating, and administering sports and recreational organisations. ports management involves a broad range of careers in -
