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    International Marketing with PWC Certification

     This programme combines essential management principles with advanced strategies in international marketing, offering an ideal pathway for those aspiring to build careers across international markets.

    International Marketing with PWC Certification
    Overview

    The Bachelor of Management Studies (BMS) programme in International Marketing equips students with the knowledge and competencies needed to thrive in international business environments. By combining management fundamentals with specialised international marketing management, the curriculum ensures that students are industry-ready. Through internships, live projects, and collaborations, learners get the opportunity to apply theoretical concepts in real-world situations.

    On completing the three-year degree, students are awarded a Bachelor of Management Studies (BMS) in International Marketing, along with certification from PricewaterhouseCoopers (PwC). For those pursuing the fourth year (Honours/Honours with Research), the focus expands to analytical and entrepreneurial skills, technology integration, and global strategic frameworks. The international marketing course syllabus integrates market structures, global trade policies, and business standards, preparing students for informed decision-making in the international arena.

    Offered by one of the top BMS international marketing university in Bangalore, this programme blends academic rigour with practical exposure, positioning students for success in both domestic and global markets.

    Programme Collaborator: 

     

    Start Date
    August 2026
    Duration
    • 3 Years
    • 4 Years (BMS Honours / Honours with Research)
    Study Campus

    School of Commerce
    #44/4, District Fund Road
    Jayanagar 9th Block Campus
    Bangalore – 560 069
    P: +91 80 4650 1738

    Degree Awarded
    • BMS / BMS Honours / BMS Honours with Research
    Total Number of Credits
    • 3 Years
    • 4 Years (BMS Honours / Honours with Research)
    Eligibility

    A pass in the 10+2 examination in Science, Commerce, or Arts from PUC / ISC / CBSE or an equivalent board.

    Modules

    Semester I
      • English– I
      • Language – 1
      • Fundamentals Of Business Accounting
      • People Management
      • Fundamentals Of International Business
      • Doing Business In India
      • MMHV-1
    Semester II
      • English– II
      • Language – II
      • Quantitative Methods
      • Digital Channels & Experience
      • Research Methodology
      • Fundamentals Of Trading In Stock And Currencies
      • MMHV – 02
      • Project / Dissertation

    Semester III
      • Business Ethics & Negotiation Skills
      • Digital Strategy & Innovation
      • Branding
      • Exim Procedures And Documentation
      • Human Resource Management
      • Entrepreneurship & Innovation
      • Environmental Studies

      Open Elective - 1:

      • Project Centric Learning (Pcl) (Project / Internship House / Research)
    Semester IV
      • Financial Management
      • Management Information System
      • International B2B Marketing
      • Human Resource Management
      • Entrepreneurship & Innovation
      • Indian Constitution

      Open Elective - 2:

      • Project / Dissertation

    Semester V
      • Fundamentals Of Business Taxation
      • Marketing Analytics

      Open Elective - 3:

      • Digital Strategy And Innovation
      • Digital Marketing And Essentials
      • PCL – 5
    Semester VI
      • Management Accounting
      • Global Brand Management

      Open Elective - 4:

      • Digital Marketing Professionals
      • Digital Channels And Experience
      • Ideation – Principles And Techniques
      • PCL – 6

    Course Highlights

    • Global Perspectives: A comprehensive understanding of global markets, cultural dynamics, and economic developments ensures a strong international outlook.
    • Practical Application: Hands-on learning through internships, case studies, and industry projects develops practical skills vital for success.
    • Industry-Aligned Networking: A curriculum aligned with evolving global strategies provides access to industry experts, workshops, and career-building events.

    Career Enhancement Programmes

    At JAIN (Deemed-to-be University), regarded as the best BMS international marketing university in Bangalore, Career Enhancement Programmes are designed to meet evolving industry expectations. These initiatives bridge academic learning with real-world skills, supporting students throughout their professional journey.

    Key components include:

    • Comprehensive Skills Development: Expert-led workshops on project management, global trade practices, and emerging technologies relevant to international marketing management.
    • Holistic Soft Skills Training: Communication, leadership, teamwork, problem-solving, and interpersonal skills refined through targeted sessions.
    • Real-World Exposure: Guest lectures, industry visits, and collaborative engagements provide invaluable global business insights.
    • Internship Opportunities: Practical experience enhances employability and provides exposure to international marketing practices.
    • Alumni Engagement: Networking and mentorship from alumni contribute to career readiness and professional growth.
    International Marketing with PWC Certification

    Career Outcomes

    Graduates of the programme are well-prepared for diverse opportunities in global business and marketing, including:

    • International Marketing & Brand Management – Develop and implement strategies for global markets, driving brand visibility and consumer engagement.
    • Global Sales and Consultancy – Lead international sales operations and provide strategic consulting for businesses expanding worldwide.
    • Entrepreneurship and Business Development – Build and scale ventures with a strong foundation in global trade and international marketing management.
    • Market Research and Strategic Analysis – Conduct global market studies, analyse trends, and support data-driven decision-making for multinational corporations.
    • Corporate Leadership Roles – Apply managerial and leadership expertise to adapt to evolving business environments.
    • Advanced Learning Pathways – With exposure to the international marketing course syllabus, graduates can pursue higher education or specialised international marketing courses in Bangalore for further career advancement.

    Ready to take the next step? Our counsellors are here to provide you with more information about the programme.
    Call us +91 73376 13222

    Not sure of your choice? Visit us at the Admissions Office located in Jayanagar 9th Block and meet us.
    Access the map here.

    FAQ's

    The four main types of international marketing are export marketing, licensing, franchising, and foreign direct investment (FDI). These represent different ways a company can enter a foreign market by selling its products, granting rights to produce its product, or directly investing in a foreign entity.

    The scope of international marketing involves all operations of selling and promoting commodities and services in markets overseas. It involves research in markets, modification of commodities, and formation of networks of distribution.

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